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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

Mobile 419
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How to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment

BigCommerce

If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. The world of mobile ecommerce can be a confusing minefield for merchants, but it doesn’t have to be.

Mobile 412
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The 6-Step Guide to Make Your Mobile Site Load Faster

Kissmetrics

Not to mention the mighty Google says site speed is a ranking factor for mobile sites. Step 1: Test Your Mobile Site Speed. Before you do anything else, you should test how fast your mobile site really is. One of the best mobile tests is from Ubersuggest. Step 2: Perfect Your Mobile Site Design. Here’s how.

Mobile 342
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Technical SEO: Why It’s Becoming More Important Than Any Other SEO Tactic

Kissmetrics

And that backbone is technical SEO. Technical SEO is the structure of your website. That’s just one example of why technical SEO is so critical. That’s why I’m going to walk you through the most important aspects of technical SEO. The future is mobile-friendly. First, let’s talk about mobile devices.

SEO 211
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How to Hack Google: The Ultimate Google Algorithm Cheat Sheet

Kissmetrics

Mobile-friendliness: Google uses the mobile version of your website for ranking and indexing, which means “mobile-friendliness” is a ranking factor. This update, introduced in 2012, directly combated “black hat” SEO tactics such as link directories and spammy backlinks. Irrelevant links may be affected. Google Penguin.

SEO 358
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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Those three experts are: Tommy Ekstrand , BigCommerce designer and SEO specialist. There are two ways you can go about picking your domain name: Choose a catchy, SEO-friendly name that will resonate with your audience. An SEO-driven domain name gives you a chance to: Rebrand your store. Tahnee Elliott , founder and CEO of T.C.

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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

According to Fundivo , the average order on Cyber Monday in 2015 was higher than the average order for Black Friday. 2017’s Cyber Monday saw mobile internet’s first $2 billion dollar day, according to Business Insider , while BigCommerce merchants experienced their highest sales week ever. That especially applies to mobile purchases.

Marketing 411