Drew Barrymore Joins Grove Collaborative as Sustainability Advocate
Retail TouchPoints
APRIL 12, 2022
The certified B Corp retailer, which has a goal of being 100% plastic-free by 2025 , will deploy Barrymore for its first multi-channel brand campaign, “Wish-cycling,” which seeks to debunk the myth that plastic recycling can provide a solution to the environmental crisis plastic represents.
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