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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

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What Are AdChoices and How Do They Affect Your PPC?

Kissmetrics

I know what you’re thinking: “ PPC is a massive source of sales for my business. As an example, in 2016, Advertising Standards Canada (ASC) received 283 complaints through the AdChoices platform, double the number from 2015. 3 Reasons to Use AdChoices. Why would I give the people I’m targeting the chance to switch off my ads?”.

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4 Ways to Use Micro-Influencers to Grow Your Business

Kissmetrics

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Well, most people turn to SEO or PPC. Getting more customers in today’s competitive world is nearly impossible. Leverage User-Generated Content.

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The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. 2015: About Easy Digital Downloads. In April of 2015, a freelancer named Pippin Williamson released Easy Digital Downloads , an ecommerce plugin for selling non-physical things.

eCommerce 365
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Luca Senatore Video: Establish a solid strategy on brand awareness and emotional messaging

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Luca Senatore, a dynamic speaker and digital marketing expert rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016. Welcome to Growth Interviews!

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Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Mobile shopping clicks overtook desktop clicks sometime in the summer of 2015 and continue to rise. The post Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled appeared first on ROI Revolution. Restrict data to the top-performing Google Shopping channel, and the mobile revolution has already arrived.

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Ecommerce Consulting

Kissmetrics

CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. An ecommerce consultant can provide you with the step-by-step support you need to achieve these amazing results. 3 Ways an Ecommerce Consultant Can Help Grow Your Business. The pandemic hasn’t been good for everyone.

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