Amazon Prime Membership Growth May Be Flattening; Home Depot Invests Billions in Omnichannel; and What We’ve Learned From the Holiday Season—So Far
Sailthru
JANUARY 5, 2018
In 2015, 26 percent of those surveyed were members, and in 2016 that number increase to 35 percent. In Morgan Stanley’s survey of 1,000 Prime members, 40 percent said they were members in the last quarter of both 2016 and 2017, indicating that membership growth has flattened. households with over $112,000 in income are already Prime members.
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