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By the time you read this, everything we’ve learned about mobile SEO could be wrong. Even the “Mobilegeddon” update of 2015, which promoted “mobile friendly” sites in the search results, did not approach the importance of what’s about to happen. As both phone usage and mobile commerce sales grow, so does the importance of mobile SEO.
When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. The reason SEO has gotten harder is only partially related to Google’s algorithm changes. The future of SEO.
I don’t think I am the best SEO out there. And I am not the most well-known SEO. But when you have been doing SEO as long as I have, eventually you meet most of the players in the space. But what was crazy is that the SEO advice I got on August 4, 2015, from a Google employee changed my life. So why is this?
The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. That’s what SEO copywriting is all about. What Is SEO? What is SEO Copywriting?
And that backbone is technical SEO. Technical SEO is the structure of your website. That’s just one example of why technical SEO is so critical. That’s why I’m going to walk you through the most important aspects of technical SEO. Back in 2015, Google implemented a mobile-related algorithm change.
Ten years later in 2015, the B2C brand partnered with Groove Commerce to enhance its online presence and overall eCommerce strategy. SEO Best Practices. Our team began implementing SEO best practices in March 2021. Added SEO widgets and content to the site for keyword optimization. The Solution. More Keywords Ranked.
This update, introduced in 2012, directly combated “black hat” SEO tactics such as link directories and spammy backlinks. In 2015, Google released a Hummingbird extension, RankBrain. However, it’s crucial you track core updates, so you can adapt your SEO strategy accordingly. SEO matters, but don’t go overboard.
Here is the average conversion rate per channel: When looking at the conversion data per channel, you’ll notice that I combined SEO and content marketing because they go hand in hand. The more content marketing you do, in general, the better you’ll do when it comes to SEO. Lesson #1: Get good at SEO.
Those three experts are: Tommy Ekstrand , BigCommerce designer and SEO specialist. There are two ways you can go about picking your domain name: Choose a catchy, SEO-friendly name that will resonate with your audience. An SEO-driven domain name gives you a chance to: Rebrand your store. Tahnee Elliott , founder and CEO of T.C.
Stick around, because I’m spilling the beans on everything I’ve learned about SEO and how to get your website indexed fast in this step-by-step guide! But now, we need to get back to marketing fundamentals and talk about creating an SEO strategy for your content. It’s simple: Blogs are hard-working SEO machines.
Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. Additionally, research from Moz confirms the importance of online reviews to SEO. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides.
Comparing 2015 to 2016 we have had a 11x increase in sales! Since recently redesigning my website (after 6 years of lackluster progress with my old website and SEO company), and joining BigCommerce, I am now on the FIRST PAGE of Google for many big key terms, such as “Kentucky Derby Hats” 11. Anchor and Crew.
When Google RankBrain was announced in 2015 on Bloomberg , it was made known that RankBrain was the third most important ranking factor. Searching for “SEO Guide” on Google will return this as the first result: The next few results are from Kissmetrics and Search Engine Land: So, let’s put this to the test. But that was all they said.
Drastic Change #1: SEO won’t look the same. SEO is moving to voice search. It’s one of those topics that SEOs just wish didn’t exist. But instead of looking at voice search as a bad thing, just think of it this way, no one cares to read articles about it, which means most SEOs won’t be prepared for it. That’s crazy!
Responsive designs typically load faster than mobile-only sites, so you’re gaining a massive SEO advantage there. If you use a responsive design, your site will get more attention in the form of social shares, which will also boost your SEO. From 2011 to 2015, the size of the average mobile page tripled. I love redirects.
It was called The Advanced Guide to SEO. Here’s my traffic in January 2015: And here’s January 2016 for Quick Sprout: But over time something happened. I have guides on online marketing , SEO , Google ads , Facebook ads , and the list goes on and on. I made it super in-depth on “advanced SEO”. Longer isn’t always better.
eCommerce SEO tips? While keywords are still a vital component to a brand’s SEO strategy, optimizing different pages for intent should be one of a retailer’s primary objectives. The post User Intent and SEO: What Retailers Need to Know for Higher Rankings appeared first on Omnisend Blog. Start My Free Trial.
Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Behind the scenes, SEO is still massively important , whether you’re a fan of it or not. If you’re familiar with SEO for your blog , this is all going to seem oddly familiar.
When you consider the stats below, it's no wonder ecommerce owners want to use the best Shopify SEO apps: Last year, Google was responsible for just shy of 75% of all global desktop traffic. 70% of marketers believe SEO is more effective than PPC. The Best Shopify SEO Apps. Plug in SEO. Let's dive in!
RankBrain was first acknowledged in 2015 by Google engineer Greg Corrado: RankBrain has become the third-most important signal contributing to the result of a search query. I’m also using Yoast’s WordPress SEO plugin to help add these extra fields on the backside of WordPress. So don’t worry about it explicitly today.
Your SEO will need to be top notch. 2015: About Easy Digital Downloads. In April of 2015, a freelancer named Pippin Williamson released Easy Digital Downloads , an ecommerce plugin for selling non-physical things. And to do that: You’ll need content – a lot of it.
In the last installment in our SEO blog series, we learned just how search engines work. For this piece, we’ll cover SEO history: the trends and innovations that have shaped the internet and search engines into what we know today. SEO History. The turn of the millennium marks a major turning point in SEO history.
Prime Day began in 2015 as a celebration of Amazon’s 20th birthday. But what does that have to do with search engine optimization (SEO)? How are Amazon Prime Day and SEO related, and how can you use SEO to boost your Amazon Prime Day 2020 success ? How do Prime Day and SEO go together?
In our February 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into AI and SEO, Google Search Console errors, SEO site migrations, and more. Google: SEO Site Migrations Are Hard Because URL Signals Need to Be Forwarded.
That platform debuted around 2015, and it’s a way for Google to offer incentives for people who regularly review local businesses. Do you think Yelp Elite is an important part of a local SEO strategy? How Does the Yelp Elite Squad Compare to Google Guides. If you’ve heard of Yelp Elite, you’ve likely heard of Google Guides as well.
If you’re looking for one of the SEO-friendly responsive WordPress themes, you’re in luck. It’s Schema compatible — which is great for SEO. Most of the free and paid plugins out there are supported, such as SEO by Yoast, W3 Total Cache, Quick AdSense, Akismet, Contact Form 7, Gravity Forms, and more.
Our sales have increased this year, and we are spending a lot more time relooking at our SEO,” says Rzepecki. However, the upside can be tremendous for a small business owner, as you’ll have a leg up on SEO and establish yourself as a leader within the industry from early on. The Fugoo team even won “Best of CES” awards in 2015.
This shows the prominence of People Also Ask boxes in SEO and content marketing strategies. The occurrence of PAA boxes has ballooned since Google first tested them in April 2015. For the past few years, the PAA feature has been useful for content strategies and SEO. Optimize Your Website for SEO.
For example, the need to conduct SEO research and help people understand their market and competition better is part of what led me to develop Ubersuggest : However, although some marketing agencies have in-house user researchers, creative agencies shine the most in the area of user research. Take Google, for example.
Three letters are crucial to your site’s success: SEO. Want to learn how you can improve your SEO presence? Here are ten smart ecommerce SEO strategies that you can start implementing today: Tip #1: Use natural, well-written text. Tip #3: Create SEO-friendly internal links. of web page views worldwide.
In January of 2015 , the Hawaiian Tourism board took micro-influencer campaigns to a new level: They leveraged the power of micro-influencers in a way that revolutionized Instagram marketing. Well, most people turn to SEO or PPC. Leverage User-Generated Content. There are countless businesses just like mine and just like yours.
Since 2015, the amount of shares a blog post receives from the social web has been declining. But similar to the game of cat and mouse SEOs play with Google, marketers also play that game with social networks. Well, I surveyed 183 companies that generate at least 5 million dollars in revenue a year all the way up to $1.7
million (2015). That’s evident by the amount of attention abandoned cart articles are getting from marketers, SEO professionals and designers. Etsy — Annual revenue: $195 million (2014). Users love the Etsy platform so much, that over 30% of their sales come from mobile customers. CamelBak — Purchased for $412.5
In 2015, an even bigger change came, when Google announced the launch of machine-learning artificial intelligence that it had dubbed RankBrain. First, let’s look at what a user intent SEO strategy really is. It can help you to build, organize, and optimize your content by the topic cluster to optimize your organic SEO.
Google Shopping, SEO and Instagram all come next. SEO: 24.9%. This included improving our Google Adwords, SEO enhancements, social media and engaging with local influencers and charities. Alan Poulton, Owner, Kuseno Comfort Products : Sales were up 158% over December 2015. Oh course, it hasn’t usurped it by much!
For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. SEO is obviously necessary, but traffic alone is meaningless. And the UX?
Free shipping, offered by half of all businesses in 2015, has become a consumer expectation. Looking to Optimize Your Amazon SEO? As of 2017, sellers account for 44% of all items sold on Amazon. Amazon introduces “ Free Super Saver Shipping ” service, which provides free shipping on orders over $99. You’re in luck!
Well, you need a heavy focus on: SEO. In November of 2015, our new marketing lead started with Safety Supplies Canada and immediately set to worked on an entire revamp of the website. All of this has to come at an affordable price and on a site non-technical buyers can easily use. Segmentation. APIs + Integrations.
Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. I’ve written about local business marketing and local SEO before. On-Page SEO is the simplest marketing ingredient that you need to take care of as a business owner. But, guess what?
CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. No ethical grey areas: Your consultant shouldn’t have any issues with black hat SEO or questionable tactics. 3 Ways an Ecommerce Consultant Can Help Grow Your Business. When do you need it?
According to Fundivo , the average order on Cyber Monday in 2015 was higher than the average order for Black Friday. – Maddy Osman, SEO Content Strategist, The Blogsmith. Over 95% of Americans now own a cellphone of some kind, according to Pew research. Shopping in one’s pajamas doesn’t prevent any spending, either.
Back in 2015, I was getting emails like crazy from apps and tool companies trying to get me to use their service. Landing pages, landing experience, and on-site SEO are supercritical! This is where the biggest problem comes in for brands like me (and I’m assuming like you). I ignored almost all of them.
Whether you’re looking for a tool with inventory management and SEO functionality, or you just want to add a shopping cart to your existing site, there’s no shortage of solutions. Editor's note: This post was originally published on March 18, 2015 and has been completely revamped and updated for accuracy and comprehensiveness.
In 2015, you could generate a bit more than 3 visitors a month from the social web for every 100 followers you had, and now it’s dropped down to roughly 2 visitors per month. Compared to when each social network originally came out, it’s become much harder to generate organic traffic from each of them. But how much has it died down?
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