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“The Blob” Is Poisoning The Security Industry

Forrester eCommerce

In a 2016 New York Times Magazine profile of Ben Rhodes, President Obama’s then deputy national security adviser for strategic communications, Ben was quoted as calling the American foreign-policy establishment “the Blob.”

Magazine 465
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Five Ways To Tell That Your Leadership Communication Skills Need Work

Forrester eCommerce

Or, How To Know If You Are A Bad Leader (And How To Fix It) In 2022, employees experienced five times the number of planned changes that they saw in 2016. Not surprisingly, that drastic increase in the volume of change greatly reduced employee willingness to support it. I’ve written a new report on how […]

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Current Malpractice Handicaps Social Selling’s Potential

Forrester eCommerce

We first published research on social selling in 2016, and B2B sellers continue to flock to various networks to interact with their customers and prospects. Social provides the opportunity for authentic connections, mutually beneficial professional relationships, and positive business outcomes for both buyers and sellers.

B2B 401
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5 Keys to Help Avoid Cart Abandonment

BigCommerce

Learn more in the infographic, below. Download a copy of the infographic. Print out the infographic to use in your office. [1] 1] Baymard Institute, E-Commerce Usability: Checkout, Sept. Want more insights like this?

eCommerce 414
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VMware Customers: Get Ready For Broadcom Disruption

Forrester eCommerce

It made a string of massively expensive enterprise software company acquisitions: Brocade Communications Systems in 2016 ($5.9 In light of Broadcom’s investment activities in the past few years, this news is unsurprising. billion), CA Technologies […].

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Cure The Automation Hangover In Customer Service

Forrester eCommerce

Close your eyes and I’ll set the scene: it’s 2016. Chatbots are all the rage. News articles are predicting the death of the contact center as we know it. AI, the prophesied hero, powering the agent who doesn’t need breaks and can engage with 100 – no, 1000 – customers at once. Infinitely scalable human-like […].

Customer 367
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Empowered Customers Seek Three Types Of Brand Experiences

Forrester eCommerce

In 2023, Empowered Customers Are Engaging Differently With Brands In 2016, we introduced Forrester’s Empowered Customer Segmentation, based on consumer behavior we’ve been monitoring and analyzing since the 1997 launch of Forrester Analytics’ Consumer Technographics® survey data.

Customer 360