BigCommerce

MARCH 7, 2017

Return on investment and low cost of customer acquisition from advertising channels are the two metrics that stick out the most to SMB owners when deciding how to spend marketing dollars and allocate marketing personnel resources. Most Important Online Channels and Tactics. 45% of SMBs expect to grow more than 25% in 2017.

BigCommerce 416

BigCommerce Mobile SEO Channel 416

BigCommerce

NOVEMBER 28, 2017

You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals. This means we have excluded brands from the data set that joined BigCommerce prior to Cyber Week 2016. Which channels did they invest most in? Black Friday.

BigCommerce 415

BigCommerce Merchant Services Small Business Retail Food and Beverages 415

Retail TouchPoints

JUNE 28, 2023

As CCO, Dausch will lead global brand, marketing, digital engagement and customer experience across all of Under Armour’s commerce channels, reporting directly to CEO Stephanie Linnartz, who herself came to Under Armour from Marriott in December 2022.

Multi-channel 279

Multi-channel Customer Supplies Apparel 279

BigCommerce

MAY 15, 2017

Cyber Monday 2016 was the biggest day in the history of US ecommerce , with a total $3.45B in sales. As you can see, 2016 was a pivotal year for online brands when it came to sentiment about selling on Amazon. Set Up Your Amazon Channel Right – The First Time. First Cyber Monday occurs to push holiday shoppers online.

eCommerce 355

eCommerce BigCommerce Shipping Costs Merchant Services 355

BigCommerce

NOVEMBER 13, 2017

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Michael Leff , vice president of technology at StoreYourBoard, the 2016 Innovation Award winner. AOV up 2x the rate in 2016. Silver Jewelry Club has you beat. Customer Loyalty.

eCommerce 411

eCommerce Jewelry EDI Shipping Costs 411

Retail TouchPoints

MAY 14, 2024

Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. Image courtesy Qurate) HSN and QVC are the indisputable OGs of live shopping, and their parent company Qurate Retail Group is making a concerted effort to bring the brands’ decades of expertise into new media channels. But Qurate isn’t giving up on TV.

Social Media 330

Social Media eCommerce Channel Events 330

Kissmetrics

MAY 4, 2021

Once you’re armed with this information, you can select your channels. Select Your Channels. There’s no wrong answer for which social channels to be on and avoid. Facebook is by far the most popular, with 61% market share in 2016. But that dropped from 65% in 2015, and other social channels still have validity.

Social Media 334

Social Media Blog Channel Events 334

BigCommerce

OCTOBER 12, 2017

Which sales channels produce the most holiday ecommerce revenue. Which marketing and advertising channels produce the highest return (and revenue). Nearly 53% of brands (52.68%) report they began holiday campaign planning for the 2016 season in Q3 –– 21% of them in September. So, did 2016 work out? April: 3.51%.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

BigCommerce

MARCH 28, 2017

Health and Beauty, a $300 billion industry according to estimates from the US Department of Commerce, remains one of the fastest-growing ecommerce categories with online sales rising 17% YoY in 2016 to $28 billion globally. The company made the decision to update their brand and optimize sales across channels in 2016.

Beauty and Health 416

Beauty and Health BigCommerce SEO Shopify 416

Retail TouchPoints

JULY 8, 2020

Uncovering each channel’s conversion window. Do you know the average conversion window of each channel in your media plan? Knowing how audiences engage with various media channels is crucial for building a more cohesive and intelligent marketing mix, but it’s no easy task. Amplifying your message across channels.

Marketing 279

Marketing Retail Mobile Download 279

BigCommerce

SEPTEMBER 5, 2018

In fact, in 2016, over one hundred million people had already gone shopping by the time Black Friday rolled around. Let your target audience know what special deals and events you have coming up with ads on your social channels like Facebook , Twitter , and Instagram. In 2019, it will take place nearly a week later—on November 30.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

Retail TouchPoints

FEBRUARY 3, 2021

Since founding the company in 2002, Scott has been the sole CEO, overseeing the brand’s transformation into a multi-channel retailer that now boasts more than 110 standalone stores across the U.S., He first joined the Kendra Scott board in 2014 and in 2016 joined the company as Chief Revenue and Marketing Officer.

Multi-channel 245

Multi-channel Accessories Omnichannel Fashion 245

Retail TouchPoints

JULY 23, 2021

Here are four things the Retail Touchpoints editorial team will be watching as the Summer Olympics kick off: Will ecommerce channels and off-site pop-ups be able to make up for the loss of stadium sales ? How will the splintering of viewership across media channels impact the resonance of advertising campaigns?

Games 306

Games Retail Events eCommerce 306

BigCommerce

AUGUST 8, 2017

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 278

Customer Multi-channel Channel Customer Experience 278

Retail TouchPoints

APRIL 29, 2024

Since its launch in 2016, Allbirds set out to differentiate itself from big-name companies by focusing on three important principles: comfort, simple design and sustainable shoes, made from nature. By being, and staying, relevant. Four years later, they became a billion-dollar sneaker brand.

Social Media 332

Social Media Retail SEO Information 332

BigCommerce

SEPTEMBER 12, 2017

Are you an omni-channel seller? It’s easier than ever for businesses to have a digital presence across a variety of channels. Ecommerce sales are growing, but many retailers are struggling to capitalize on their digital sales channels. It’s not just about broadcasting on all channels, though. Online shopping.

eCommerce 420

eCommerce Beauty and Health Customer Social Media 420

Retail TouchPoints

DECEMBER 20, 2022

Sophisticated counterfeits sold online, or even in legitimate channels, are hard to spot. In 2019, GhostData found that 56,000 Instagram accounts were associated with the counterfeit of luxury brands, representing a 171% increase since 2016. Fighting Back Against Fakes.

Social Media 58

Social Media Multi-channel Shipping Costs Operations 58

Retail TouchPoints

AUGUST 9, 2021

Many companies are accustomed to viewing performance by channel, by store or by product. The health of a company’s relationship with these individuals transcends the store, the channel and the product. Previously, he was the CMO at Splunk from 2016 to 2019, leading that business through a major digital marketing transformation.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Kissmetrics

JANUARY 15, 2019

In 2017 there were 13 updates and in 2016 there were 11. And what about the change Google made on September 27, 2016, the Penguin 4.0 Drastic Change #3: You can’t build a company off of 1 channel. You can no longer build a company using one channel like how Dropbox grew. Due to that, you have to leverage all channels.

Marketing 279

Marketing Multi-channel SEO Channel 279

Optimizely

OCTOBER 31, 2017

billion in revenue in 2016 , up 27.1% Amazon has all the sales — 43% of ALL online retail sales in the US went through Amazon in 2016. If you want to remain competitive, you have to control your own customer communications across every channel. It’s just not worth it to try to beat Amazon in the world of ecommerce. .

eCommerce 569

eCommerce Shipping Costs Definition Customer Experience 569

BigCommerce

APRIL 26, 2018

Channel expansion and high-growth pains. Data shows that sales jumped from $135 billion to $178 billion between 2016 and 2017 alone. The risks associated with the year ahead are fairly relatable for all retailers working in the ecommerce environment. Image source. Let’s look at a few of the risks that accompany this growth trajectory.

Payment Services 417

Payment Services eCommerce Shipping Costs Payments 417

Kissmetrics

JUNE 19, 2018

In essence, I got a breakdown of marketing spend by channel. Does marketing spend by channel change by company size? Now let’s look at the conversion rate per channel… Conversion rate by channel. To get an idea of how effective a marketing channel is, you have to look at return on marketing spend.

Marketing 268

Marketing SEO Channel Social Media 268

Retail TouchPoints

APRIL 6, 2023

Emma, one of the world’s largest direct-to-consumer brands, is reaching a record number of customers through both online and offline channels as the company tears through the mattress industry at a blistering pace. Since the company’s launch in Frankfurt, Germany in 2013, Emma has reached customers in 30 countries.

Technology 257

Technology Management eCommerce eCommerce Platforms 257

BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X Learn More. Google Shopping Optimization Tips.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Retail TouchPoints

MARCH 2, 2021

Cardlytics runs banking rewards programs for financial institutions that are designed to allow marketers to identify new customers and increase loyalty from within banks’ online and mobile channels. Founded in 2016, Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine or book hotels.

Banking 198

Banking Telecommunications Travel Books 198

BigCommerce

JUNE 20, 2017

After launching our Stencil-based theme in January 2017, we’ve seen a 32% increase in online sales revenue and our average order value is up 27% over the first quarter of 2016. It provides diversified options for enjoying music, entertainment, sports or any specialty channel in the Car, Truck/RV, Motorcycle, UTV, Home or office.

Electronics 337

Electronics Technology BigCommerce eCommerce 337

Kissmetrics

JULY 24, 2018

Back in March 2016, I was able to take my traffic from 185,980 visitors a month to 195,596 a month. Here was my traffic in February 2016: After I ran my accidental marketing experiment, my traffic grew by 9,616 visitors (to 195,596 monthly visitors in March). Shall I give you a hint? The accidental SEO hack. My brand kept growing!

SEO 271

SEO Books Travel Blog 271

Retail TouchPoints

AUGUST 11, 2022

We opened our first store in 2016, so physical retail has always been part of the strategy for our brand to grow,” explained Sheriff during a session at the Retail Innovation Conference & Expo. What channels do they use? Lesson 6: Treat Your Stores as More Than Just Another Sales Channel.

Omnichannel 278

Omnichannel Social Media Arts Channel 278

Retail TouchPoints

APRIL 19, 2022

Tag automated or bot traffic: Now that we understand how many users aren’t engaged and have a breakdown by channel, let’s use additional data. Paid advertising channels are pay per click — so a bot clicking on advertising links has already done the damage. In advertising, blocking the page view doesn’t really save money.

Retail 278

Retail Channel Online Retail Events 278

GetElastic

APRIL 10, 2016

They’re also about driving traffic to physical stores and leveraging the digital channel to enhance the physical world. For example, businesses with physical retail stores and sales channel partners should consider content and product information syndication through a dedicated Product Information Management solution, known as a PIM.

eCommerce 110

eCommerce Demo Mobile Channel 110

BigCommerce

MAY 1, 2018

The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. The way the world works. Supply management and logistics.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Retail TouchPoints

JULY 14, 2022

She will be responsible for creating a seamless store and digital commerce business globally and will be accountable for sales and profitability across both channels. Christine Rupp has been named Chief Customer Officer. Rupp also worked at Microsoft and Amazon , where she led Fulfillment by Amazon and launched Prime Day.

Operations 276

Operations Merchant Services Channel Fashion 276

Optimizely

JUNE 18, 2020

In 2016 Ouai launched a quiz that generates personalized product recommendations for their shoppers and so far it has been taken nearly 70,000 times. We all know this isn’t the most effective way to run a multi-channel business, because it’s typically the exact same shoppers who interact with the online and in-store properties.

Beauty and Health 273

Beauty and Health Multi-channel Recommendation Customer Data 273

Kissmetrics

JULY 18, 2017

Multi-Channel Expansion. But scaling to multiple channels takes some finesse and strategy. Getting a handle on one channel can be difficult enough. Here are the four biggies to consider when you want to expand to multi-channels: 1. More channels means more sales means more questions from more customers.

Blog 205

Blog Clothing Multi-channel Shipping Costs 205

Kissmetrics

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. Facebook Live has been around since 2016, and in those years, has made a big impact on the platform. Facebook Live Streaming.

Social Media 337

Social Media Marketing Events Other 337

Retail TouchPoints

OCTOBER 7, 2022

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. This is a new sales channel that The Independent is opening up for the brands that they select.”.

Merchant Services 278

Merchant Services Article Fulfillment eCommerce 278