Retail TouchPoints

JULY 8, 2020

Uncovering each channel’s conversion window. Do you know the average conversion window of each channel in your media plan? Knowing how audiences engage with various media channels is crucial for building a more cohesive and intelligent marketing mix, but it’s no easy task. Amplifying your message across channels.

Marketing 279

Marketing Retail Mobile Download 279

BigCommerce

MAY 15, 2017

Cyber Monday 2016 was the biggest day in the history of US ecommerce , with a total $3.45B in sales. Apple introduces the iPhone, revolutionizing the way we interact with mobile devices. Today, 80% of online shoppers visit retail sites on mobile devices and mobile commerce is expected to top $152B by 2021.

eCommerce 355

eCommerce BigCommerce Shipping Costs Merchant Services 355

BigCommerce

MARCH 28, 2017

Health and Beauty, a $300 billion industry according to estimates from the US Department of Commerce, remains one of the fastest-growing ecommerce categories with online sales rising 17% YoY in 2016 to $28 billion globally. Our previous site just wasn’t optimized for mobile, and as a result, we were losing a significant amount of traffic.

Beauty and Health 416

Beauty and Health BigCommerce SEO Shopify 416

Ecommerce Platforms

MARCH 14, 2022

Mobile POS systems are all the rage right now, and as we head into 2022, their adoption rate is only going to increase. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years.

POS 197

POS Payment Services Mobile Payments 197

RTP blog

APRIL 25, 2017

retail sales in 2016, according to Forrester Research. But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.”

Mobile 150

Mobile eCommerce Fashion Channel 150

Optimizely

FEBRUARY 21, 2017

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. by not immediately trying to push a purchase).

Mobile 150

Mobile Retail Social Media Channel 150

Retail TouchPoints

MAY 14, 2024

Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. Image courtesy Qurate) HSN and QVC are the indisputable OGs of live shopping, and their parent company Qurate Retail Group is making a concerted effort to bring the brands’ decades of expertise into new media channels. But Qurate isn’t giving up on TV.

Social Media 330

Social Media eCommerce Channel Events 330

BigCommerce

JUNE 20, 2017

After launching our Stencil-based theme in January 2017, we’ve seen a 32% increase in online sales revenue and our average order value is up 27% over the first quarter of 2016. It provides diversified options for enjoying music, entertainment, sports or any specialty channel in the Car, Truck/RV, Motorcycle, UTV, Home or office.

Electronics 337

Electronics Technology BigCommerce eCommerce 337

SellBrite

JANUARY 17, 2018

But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. To help sellers prep for “m-commerce” in the coming year, this guide will walk through how much mobile shopping has grown.

Merchant Services 145

Merchant Services Mobile Social Media Payment Services 145

BigCommerce

SEPTEMBER 12, 2017

Are you an omni-channel seller? It’s easier than ever for businesses to have a digital presence across a variety of channels. Ecommerce sales are growing, but many retailers are struggling to capitalize on their digital sales channels. It’s not just about broadcasting on all channels, though. Online shopping.

eCommerce 420

eCommerce Beauty and Health Social Media Customer 420

BigCommerce

JULY 25, 2017

The 10X Ecommerce Slack channel is a great place for that, if you aren’t already using something else. With photos unrivaled across the web and an already loyal following thanks to the blog, John’s job when he came onto the Spearmint LOVE team in early 2016 was to grow loyalty –– and Facebook Ads was how he planned to do it.

Shipping Costs 419

Shipping Costs eCommerce BigCommerce B2B 419

Retail TouchPoints

AUGUST 9, 2021

Many companies are accustomed to viewing performance by channel, by store or by product. Today’s customer is omnichannel, mobile, and has begun to lean more heavily than ever on the availability of digital and online shopping options. That needs to change. Are existing customers sticking around?

Customer 299

Customer Multi-channel B2C Omnichannel 299

BigCommerce

MAY 4, 2018

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. A few years ago, the team decided to launch a direct-to-consumer channel. Get it via your mobile device.

Workshop 419

Workshop Presentation eCommerce Payment Services 419

Retail TouchPoints

JULY 23, 2021

Here are four things the Retail Touchpoints editorial team will be watching as the Summer Olympics kick off: Will ecommerce channels and off-site pop-ups be able to make up for the loss of stadium sales ? How will the splintering of viewership across media channels impact the resonance of advertising campaigns?

Games 306

Games Retail Events eCommerce 306

Retail TouchPoints

MARCH 2, 2021

Cardlytics runs banking rewards programs for financial institutions that are designed to allow marketers to identify new customers and increase loyalty from within banks’ online and mobile channels.

Banking 198

Banking Telecommunications Travel Books 198

Retail TouchPoints

AUGUST 29, 2023

That’s why the retailer and mobile service provider uses multiple technology solutions to create a personalized shopping experience at scale. Kelley Kurtzman: There are a lot of ways to connect with us, but 80% of our interactions originate in digital channels.

Payment Services 275

Payment Services Omnichannel POS Mobile 275

Kissmetrics

FEBRUARY 20, 2021

And while this was only one of several strategies Spearmint LOVE used to improve their marketing, the end result was 991% YoY growth from 2015 to 2016. For example, you can dig deeper into your cohort analysis by segmenting mobile traffic vs. all traffic. How to Run a Cohort Analysis in Google Analytics.

eCommerce 350

eCommerce Mobile Events Channel 350

Retail TouchPoints

APRIL 29, 2024

Since its launch in 2016, Allbirds set out to differentiate itself from big-name companies by focusing on three important principles: comfort, simple design and sustainable shoes, made from nature. By being, and staying, relevant. Four years later, they became a billion-dollar sneaker brand.

Social Media 332

Social Media Retail SEO Information 332

Retail TouchPoints

APRIL 16, 2024

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

Social Media 130

Social Media Home Shopping Channel Mobile 130

BigCommerce

AUGUST 8, 2017

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Kissmetrics

JANUARY 21, 2020

That number increased to 1,653 in 2016 and to 3,234 in 2018. First off, all marketing channels become statured over time. And, as I mentioned above, it’s with all channels. As I explained above, just because the metrics aren’t going in your favor doesn’t mean that a channel is dead. So, does this mean SEO is dead?

SEO 363

SEO Social Media eCommerce Article 363

Steve Dennis

NOVEMBER 9, 2017

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store. It would appear that there is no going back in the move to mobile.

Mobile 96

Mobile Gifts Download Presentation 96

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 278

Customer Multi-channel Channel Customer Experience 278

Retail TouchPoints

AUGUST 11, 2022

We opened our first store in 2016, so physical retail has always been part of the strategy for our brand to grow,” explained Sheriff during a session at the Retail Innovation Conference & Expo. What channels do they use? Lesson 6: Treat Your Stores as More Than Just Another Sales Channel.

Omnichannel 278

Omnichannel Social Media Arts Channel 278

GetElastic

APRIL 10, 2016

Digital experiences are not just about websites and mobile apps, either, Adobe says. They’re also about driving traffic to physical stores and leveraging the digital channel to enhance the physical world. Customers don’t see your channels (and never should), they only see your brand.

eCommerce 110

eCommerce Demo Mobile Channel 110

Kissmetrics

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. Facebook Live has been around since 2016, and in those years, has made a big impact on the platform. Facebook Live Streaming. YouTube Live Streaming.

Social Media 337

Social Media Marketing Events Other 337

RTP blog

AUGUST 27, 2018

Research shows that: · The Hispanic dropout rate fell from 16% in 2011 to 10% in 2016. · The percent of Hispanic high school graduates ages 18 to 24 enrolled in college rose from 32% in 1999 to 47% in 2016. · The number of Hispanics enrolled in public and private nursery schools, K-12 schools and colleges rose from 9.9

Marketing 150

Marketing Electronics Retail Mobile 150

Kissmetrics

MARCH 12, 2018

You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Some of those gambles crush it because they struck gold with the new channel connecting with the right audience. This is why many businesses look at omni-channel as more risk than reward.

Marketing 202

Marketing Social Media eCommerce Channel 202

RTP blog

JUNE 29, 2018

By Kelly DeRosa, IgnitionOne In 2016 alone, retailers lost an eye-watering $4.6 The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes. Effective Remarketing Shouldn’t Compromise UX Not all channels are created equal.

eCommerce 150

eCommerce Retail Channel Omnichannel 150

BigCommerce

APRIL 24, 2018

Mobile optimized site, checkout and full experience (out of the box) and fully customizable. How do you support real-time Inventory sync within multiple channels? Kibo is an omnichannel platform provider which acquired the SaaS ecommerce platform Mozu in 2016. Mobile PageSpeed, Mobile UX and Mobile Friendliness From Google.

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

SellBrite

JANUARY 5, 2018

And finally, check out on a mobile app. Most often it gets confused with multi-channel, which is a vastly different strategy. This is vastly different from a traditional multi-channel approach where you optimize individual channels as their own entity. It goes beyond simply having a presence on different channels.

Omnichannel 149

Omnichannel eCommerce Customer Multi-channel 149

Kissmetrics

JULY 18, 2017

Multi-Channel Expansion. They can buy on their mobile phone. But scaling to multiple channels takes some finesse and strategy. Getting a handle on one channel can be difficult enough. Here are the four biggies to consider when you want to expand to multi-channels: 1. Product ID coordination on all your channels?

Blog 205

Blog Clothing Multi-channel Shipping Costs 205

ROI Revolution

JANUARY 13, 2020

Activate Mobile Mastery on All Fronts. Mobile drives key clicks and conversions for most, if not all, major brands. Nearly 50% of all retail ecommerce sales will occur through mobile in 2020. As one of the key 2020 marketing trends, mobile already drives 65% of paid search clicks on Google! million monthly users (source).

Marketing 174

Marketing Social Media Mobile Consumer 174

Kissmetrics

MARCH 16, 2018

Over 100 million adults made a catalog purchase in 2016. He couldn’t reach the prospects he needed through typical marketing channels. In October of 2016, mobile and tablet traffic online passed traffic from desktops : This historical change to the way we thought about Internet traffic has some serious implications.

Marketing 249

Marketing Mobile PPC Games 249

Optimizely

APRIL 28, 2017

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. million in net income in 2016, a 420% gain from 2015 – landing them the No. The solution?

Omnichannel 170

Omnichannel Internet Retail Channel eCommerce 170

RTP blog

NOVEMBER 7, 2018

On top of the basics that have always been part of store operations, today’s stores now must offer online-level convenience, seamless channel integration and unique customer experiences. total well surpasses the 67% in both 2016 and 2017, another indication that retailers are making more investments where they need to.

Mobile 150

Mobile Fulfillment Operations Omnichannel 150

RTP blog

JANUARY 5, 2018

In 2016, 75.6 Traditional marketing and advertising won’t work since they are technically outside of the regular outreach channels. Pick The Right Communication Channel Ever visited a country that you are unfamiliar with and don’t speak the language? By Amitaabh Malhotra, Omnyway Tourism is big business in the U.S.

Payments 150

Payments Merchant Services Social Media Shipping Costs 150