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Under Armour Names Marriott Exec as Chief Customer Officer

Retail TouchPoints

As CCO, Dausch will lead global brand, marketing, digital engagement and customer experience across all of Under Armour’s commerce channels, reporting directly to CEO Stephanie Linnartz, who herself came to Under Armour from Marriott in December 2022.

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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 278
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The Definitive Guide to Selling on Amazon

BigCommerce

The original book was eight months in the making –– with the first email sent out to a subject matter expert on January 21, 2016. That first book launching in August 2016. The 2016 version had 15 chapters, featuring the insights of more than 30 Amazon subject matter experts. That timing is critical. Eyal Lanxner, CTO, Feedvisor.

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Kendra Scott Steps Down as CEO of Namesake Brand, Tom Nolan to Take the Reins

Retail TouchPoints

Since founding the company in 2002, Scott has been the sole CEO, overseeing the brand’s transformation into a multi-channel retailer that now boasts more than 110 standalone stores across the U.S., He first joined the Kendra Scott board in 2014 and in 2016 joined the company as Chief Revenue and Marketing Officer.

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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

After all, eBay has a total 167 million shoppers, whom of which spent $84 billion in 2016 alone. That’s not measly amount of cash –– not even for multi-million dollar online stores. In fact, eBay has quite a few things going for it in comparison to other channels you might consider. It’s much easier to get set up on. It’s quick.

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

Many companies are accustomed to viewing performance by channel, by store or by product. The health of a company’s relationship with these individuals transcends the store, the channel and the product. Previously, he was the CMO at Splunk from 2016 to 2019, leading that business through a major digital marketing transformation.

Customer 299
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Omni-channel pricing with the connected customer

Bryan Eisenberg

Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. Full disclosure: I recorded this demo at the IBM booth at NRF 2016 in NYC as part of the IBM Retail Futurist program. It wasn’t our fault.

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