Inflow Insights

JANUARY 15, 2020

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Target those people when driving traffic to your website through PPC and SEO.

PPC 162

PPC eCommerce SEO X-cart 162

BigCommerce

SEPTEMBER 4, 2018

over 2016 to $691.9 over 2016 to $138.4 As more brands gear up to spend on PPC , Facebook Advertising and more – costs will go up. This will give you space as your other channels catch up and you call in additional inventory. You can use BigCommerce and Square for this, an ERP of your choice , a PIM or a channel manager.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

ChannelAdvisor

DECEMBER 21, 2016

It’s almost inconceivable that in 2016, almost 2017, there are some businesses out there that only focus on one marketing channel. Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea. How do the Channels Interact With and Affect Each Other?

Multichannel 45

Multichannel PPC Social Media SEO 45

Inflow Insights

JULY 8, 2019

What is Keyword Level Call Tracking (PPC Call Tracking)? Why Integrate PPC Call Tracking? Call tracking for PPC at the keyword level yields more revenue in a number of ways: Understand the intent of phone leads : What are they looking to get, what questions or objections are they raising, and what is their path to convert?

PPC 61

PPC eCommerce Multi-channel SEO 61

Kissmetrics

MARCH 16, 2018

What about pay-per-click (PPC)? Over 100 million adults made a catalog purchase in 2016. Compare that to email and PPC marketing that average at just 0.6%. He couldn’t reach the prospects he needed through typical marketing channels. So the try organic posting. But, Facebook organic reach is hovering at just 2%.

Marketing 249

Marketing Mobile PPC Games 249

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Offer landing pages are great for PPC, social, and affiliate channels.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Kissmetrics

FEBRUARY 2, 2021

PPC sports varied results. As of March 2016, the platform was up to 300 million monthly unique users. While your Quora followers will pay plenty of attention to the answer, you can gain even more attention by sharing the answer on your social media channels. After all, it takes a long time for SEO to impact your business.

Marketing 239

Marketing Social Media SEO Other 239

Store Growers

MAY 1, 2019

This might show there are opportunities to invest in other channels. The table shows a breakdown of the different conversion rates you can expect for each of your marketing channels. For most channels, they convert more than DOUBLE the rate of the other stores. Source: Wordstream Google Ads data (2016). Tablet: $0.6 (vs

eCommerce 128

eCommerce Mobile Shopping Carts Beauty and Health 128

ESW

NOVEMBER 26, 2018

Many legacy brands, however, imagine DTC as simply another sales channel. Consider DTC shoe brand Allbirds, which entered the footwear market in early 2016 with a pair of wool sneakers. The digital channels you use to reach consumers are rich with information. Engage With Consumers On Their Own Terms.

Consumer 94

Consumer eCommerce Electronics Customer Experience 94

FastSpring

MARCH 11, 2021

billion unique users in 2016 to 4.2 Unlike Facebook groups, Slack communities are typically broken down into a number of different channels. For example, a community about SEO may have channels named #linkbuilding or #tools. What’s in these marketing Slack channels for you? Most Slack channel owners are also admins.

SEO 142

SEO Marketing Channel PPC 142

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Ecommerce (and now omni-channel retail ) has had a major impact on customers.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

eCommerce Guider

SEPTEMBER 23, 2018

In 2016, around 9% of affiliate marketers made over $50,000 each. The consumer is who you the marketer targets, and there are multiple channels (Instagram, Youtube, Websites, Facebook etc) open to you to target. Your niche needs to have longevity i.e. selling finger spinners may not be a good website or youtube channel to create.

Marketing 28

Marketing Merchant Services Webinar Payment Services 28

Store Growers

MAY 16, 2019

In their second year of operations, 2016, the company did $12 million in sales. So when we look at it from a PPC perspective, their domain choice was a good one. Exploring the Away YouTube channel , they only have 668 subscribers (which is just a tad over the Store Growers YouTube channel , which you should subscribe to!).

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

BigCommerce

AUGUST 31, 2017

Yet, channel distribution is necessary in order to win sales. In 2016, Black Friday and Cyber Monday shifted from two days into an entire weekend of sales. These marketing channels are essential to increasing sales over the holidays. Determine which channels to focus on: Will it be email, blog posts, Facebook ads, etc.?

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

ROI Revolution

JULY 2, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

AUGUST 4, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

AUGUST 5, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. billion in 2020. billion in 2020.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JULY 1, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JUNE 1, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. Email will be the top channel that brands use to communicate with customers and prospects in 2021, though voice search and ads are also making their way up the ladder.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JANUARY 5, 2022

Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. billion in 2020. billion in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. billion in 2020. billion in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year. billion in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MAY 6, 2021

Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. of consumers were using direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) at the height of the pandemic ( Practical Ecommerce ). March 9 update. More new COVID-19 trends + data.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MARCH 2, 2021

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

APRIL 8, 2021

Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. of consumers were using direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) at the height of the pandemic ( Practical Ecommerce ). March 9 update. More new COVID-19 trends + data.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

SEPTEMBER 2, 2021

In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. million from 72.8

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 1, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

NOVEMBER 4, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

DECEMBER 3, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 156

eCommerce Social Media Small Business Retail Payment Services 156

ROI Revolution

JANUARY 5, 2021

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

SEPTEMBER 9, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

FEBRUARY 2, 2021

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68