2016 Customer Loyalty Customer Retention Marketing 
SellBrite
JUNE 7, 2017
Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.
Demac Media
APRIL 27, 2017
You want to spend time acquiring new customers, but to power eCommerce growth you’ll want to implement marketers favourite tool – email. Email marketing is slowly growing in popularity as THE digital marketing tool to keep customers coming back for more! Don’t ghost your customers. Stay in touch!
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lateshipment
JUNE 24, 2021
Post-purchase Interactions and Customer Delight. A retained customer is more likely (> 60%) to make a purchase with you than a new customer (< 20%) Just a 5% increase in customer retention rates (CRR) leads to an increase of 25% in profits of at least. — Deliveroo Help (@DeliverooHelp) May 3, 2016.
Smile.io
JANUARY 30, 2024
Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Based on our data at Smile.io , 35% of an ecommerce store’s revenue comes from the top 5% of customers. Some of the best loyalty programs are just as recognizable as the brand.
Smile.io
NOVEMBER 5, 2019
Editor’s Note: This post was originally published on May 10, 2016 and was updated for accuracy and comprehensiveness on November 5, 2019. Beyond creating unique experiences for your customers, personalization actually boosts your bottom line. Not only does personalization bolster sales, but it can also increase customer loyalty.
Demac Media
JANUARY 18, 2018
The average eCommerce store devotes more than 80% of their marketing budget to acquisition , forcing retention to take a back seat – even though 40% of an ecommerce store’s revenue is created by only 8% of its customers. A 5% increase in loyalty can drive the avg. revenue per customer up 25-100%!
ESW
MAY 23, 2018
Subscription programs can strengthen customer loyalty, reduce inventory risk, increase the lifetime value of each customer and boost ROI. Enabling affiliate marketing and management. A big source of income for many subscription businesses is working with affiliate partners and resellers to bring in additional customers.
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