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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. 71% of online customers expect to be able to access help online within 5 minutes.

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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Michael Leff , vice president of technology at StoreYourBoard, the 2016 Innovation Award winner. AOV up 2x the rate in 2016. Silver Jewelry Club has you beat. Time Saved.

eCommerce 411
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Omnichannel eCommerce Strategies: a 3-Step Plan To The Perfect Customer Journey

SellBrite

Most often it gets confused with multi-channel, which is a vastly different strategy. This is vastly different from a traditional multi-channel approach where you optimize individual channels as their own entity. It goes beyond simply having a presence on different channels. But that’s easier said than done.

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How to Create Winning Black Friday Promotions

Wiser

This past Black Friday was another excellent reminder of what works and what doesn’t during this critical holiday season for brands and retailers. . According to Adobe Analytics, more than $5 billion was spent online alone on Black Friday 2017. billion in 2016. Which channels are used to deliver the promotions .

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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

The risks associated with the year ahead are fairly relatable for all retailers working in the ecommerce environment. Channel expansion and high-growth pains. Data shows that sales jumped from $135 billion to $178 billion between 2016 and 2017 alone. Image source.

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4 Ecommerce Trends that will Dominate Thanksgiving Weekend

ROI Revolution

In 2016, over 150 million consumers shopped either online or at brick and mortar stores between Thanksgiving and Cyber Monday. Last year, over 108 million consumers shopped online. This gap has continued to grow over the past several years as more online retailers have offered more deals earlier and earlier.

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Omni-Channel Retail Grows 5.6% Worldwide in 2018

OrderDynamics

Omni-Channel Retail Grows 5.6% This year’s omni-channel research was bigger than ever. It included over 2,000 retailers from seven different countries around the world. of retailers in this group of seven, offer click & collect, or BOPIS services. BOPIS being buy online pickup in-store. improvement.

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