The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention
BigCommerce
MAY 1, 2018
The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. 71% of online customers expect to be able to access help online within 5 minutes.
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