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Under Armour Names Marriott Exec as Chief Customer Officer

Retail TouchPoints

The retailer also has promoted Danny Miles to EVP, Chief Technology Officer and announced the departure of current COO Colin Browne and Chief Product Officer (CPO) Lisa Collier. Browne, who began at Under Armour in 2016, will step down from the COO role this autumn to pursue other opportunities.

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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 273
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From Obligation to Opportunity: Make Compliance Your Biggest USP

Retail TouchPoints

Rapid consumer adoption of new payment technologies and ecommerce, accelerated by the pandemic, led to demand for seamless and secure payment flows through every channel. Compliance is much more multi-faceted than being up to date on which regulations are in effect in different markets.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. In their 2016 Digital Commerce Hype Cycle, Gartner predicted that by 2018, companies that “consumerize” their B2B commerce will gain market share and see revenue increase up to 25%.

B2B 141
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How Digital Marketing Will Change in 2019

Kissmetrics

One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. In 2017 there were 13 updates and in 2016 there were 11. And what about the change Google made on September 27, 2016, the Penguin 4.0 And it’s because technology is evolving so fast. That’s crazy!

Marketing 279
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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. Multi-Warehouse Orchestration. The way the world works. Customer service.

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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Michael Leff , vice president of technology at StoreYourBoard, the 2016 Innovation Award winner. AOV up 2x the rate in 2016. Silver Jewelry Club has you beat. Time Saved.

eCommerce 411