10 PPC Strategies That Drive Ecommerce Growth
ROI Revolution
JUNE 22, 2017
With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. With nearly half of all search clicks, mobile fully surpassed desktop in 2016. Offer PayPal at minimum, but also consider offering more options, such as Apple Pay and Amazon Payments.
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