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Q3 2020 Paid Search Updates: Google Shopping, Microsoft, + Privacy

ROI Revolution

Microsoft Shares Insights from 2016 Ahead of This Year’s Presidential Election. Ahead of this year’s election, our friends at Microsoft Advertising have shared consumer search behavior and other insights from the 2016 election season, along with what we could potentially see happen this year.

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With Google holding a near monopoly on online searching, as well as on the still-rising mobile momentum, we at ROI Revolution have determined a general set of Google trends and corresponding opportunities for ecommerce merchants to maintain strong growth through 2017 – and beyond! Ad clicks on these queries rose by 61% in Q4 2016!

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Amazon Prime Membership Growth May Be Flattening; Home Depot Invests Billions in Omnichannel; and What We’ve Learned From the Holiday Season—So Far

Sailthru

In Morgan Stanley’s survey of 1,000 Prime members, 40 percent said they were members in the last quarter of both 2016 and 2017, indicating that membership growth has flattened. In 2015, 26 percent of those surveyed were members, and in 2016 that number increase to 35 percent.

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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

Programmatic advertising isn’t new, but it is the fastest growing segment of digital marketing. In 2016, programmatic ad spend accounted for roughly $18.6B. If you’re struggling to decide who to target, AI and machine learning can unlock the data you need to make those decisions. Get With the Program[matic].

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Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Using an initial framework of our paid search marketing data to represent the mobile trend as a whole, we’ll be focusing on how to maximize your mobile effort for Paid Search & Google Shopping , Amazon advertising , and Social Media Advertising. Mobile + tablet click share is now 55%.

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How to Find Specialized Marketing Agencies

Kissmetrics

According to a 2016 Statista study , 24% of US-based companies had hired roughly three marketing/advertising agencies, while 23% were working with two agencies. At Neil Patel Digital , we have the expertise and experience to provide comprehensive marketing and advertising strategies tailor-made according to your needs.

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

In 2016, retail ecommerce holiday sales were just $93.53, with ecommerce making up a mere 10.4% While that may not sound like much, it was a significant year-over-year jump and nearly twice what happened in 2016. Holiday ecommerce rose 3.5% YoY in 2020 in light of the COVID-19 pandemic, with ecommerce as a whole surging from $140.28

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