2017 Channel Omnichannel 
Retail TouchPoints
OCTOBER 25, 2024
If, during COVID-19, we noticed physical store shoppers shifting their shopping to the digital commerce versions of their favorite retailers and firmly establishing omnichannel shopping, then that experience is shifting. He has been in digital marketing for 20 years. Argaman began his career in sales and marketing at Microsoft.
Wiser
SEPTEMBER 28, 2017
The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Big box retailers, like Walmart, have figured it out.
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Retail TouchPoints
APRIL 6, 2022
Channel management platform Productsup has raised more than $70 million in Series B funding to advance its product development and M&A activity as it continues to expand globally. Nordwind Capital, which initially invested in the company in 2017, will retain its majority stake after the transaction. .
Optimizely
OCTOBER 9, 2017
The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. By the numbers. What’s behind this trend?
Optimizely
JANUARY 30, 2018
True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.
Optimizely
JUNE 12, 2018
Brands are carelessly contributing to the staggering 269 billion emails that were sent and received each day in 2017. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Use it wisely, and only when you are really sure it is the right channel for the particular message or campaign.
ROI Revolution
MAY 6, 2021
To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. An omnichannel approach can be a big revenue driver. An omnichannel approach isn’t new. Claim your copy! So what’s the next big thing?
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