Remove 2017 Remove Channel Remove Omnichannel
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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

Get your free comprehensive omnichannel report now. Are you an omni-channel seller? It’s easier than ever for businesses to have a digital presence across a variety of channels. A 2017 point-of-sale solutions survey of 1,164 U.S. It’s not just about broadcasting on all channels, though.

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REPORT: Omnichannel Marketing is All Hype, No Execution

Optimizely

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. By the numbers. What’s behind this trend?

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Productsup Raises $70M to Help Online Sellers Manage Their Omnichannel Presence

Retail TouchPoints

Channel management platform Productsup has raised more than $70 million in Series B funding to advance its product development and M&A activity as it continues to expand globally. Nordwind Capital, which initially invested in the company in 2017, will retain its majority stake after the transaction. .

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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

If, during COVID-19, we noticed physical store shoppers shifting their shopping to the digital commerce versions of their favorite retailers and firmly establishing omnichannel shopping, then that experience is shifting. He has been in digital marketing for 20 years. Argaman began his career in sales and marketing at Microsoft.

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Omnichannel Ecommerce Marketing is Within Reach

Optimizely

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

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150 Years of the Best Holiday Campaigns

BigCommerce

In 2017, social commerce and true omnichannel expansion began to drive 3x in revenue for brands taking advantage of it. Top Ecommerce Sales Channels for 2017 Holidays. And here is a breakdown of the advertising channels brands expect to make them the most money: Facebook: 51.61%. Facebook : 17.47%. Other: 10.84%.

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Don’t Exhaust Your Email List! Find New Channels Instead

Optimizely

Brands are carelessly contributing to the staggering 269 billion emails that were sent and received each day in 2017. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Use it wisely, and only when you are really sure it is the right channel for the particular message or campaign.

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