BigCommerce

JUNE 6, 2017

Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. million Americans are planning to use ad blocker in 2017! Show personalized ads in social media feeds (33%). Both channels have consistency. Mistake #4.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Ecommerce Platforms

JULY 31, 2018

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. The Best Social Media Upgrades of 2018. Instagram TV (IGTV).

Social Media 187

Social Media Marketing Article Other 187

BigCommerce

OCTOBER 12, 2017

So, we decided to go to that source –– and survey more than 1,000 online business owners, ecommerce managers and brand marketers on what they are planning and expecting for the 2017 holiday season. If brands thought their sales would increase this year (2017), and if so, by how much. 1-25% sales increase: 50.28%. No change: 53.79%.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Kissmetrics

MAY 4, 2021

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Once you’re armed with this information, you can select your channels. Select Your Channels. There’s no wrong answer for which social channels to be on and avoid.

Social Media 334

Social Media Blog Channel Events 334

RTP blog

AUGUST 14, 2017

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. Internet users regularly or always search for visual content prior to making a purchase, and only 3% never do, according to a 2017 eMarketer study.

Social Media 150

Social Media eCommerce Retail Apparel 150

BigCommerce

SEPTEMBER 5, 2018

In 2017—a positive year for the economy and the stock market—Small Business Saturday numbers actually went down both in terms of total foot traffic and dollars spent. Small Business Saturday sales actually went down in 2017 —both in foot traffic and overall dollars spent, according to CNBC. Tag your social media efforts.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

Optimizely

JUNE 12, 2018

Brands are carelessly contributing to the staggering 269 billion emails that were sent and received each day in 2017. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Use it wisely, and only when you are really sure it is the right channel for the particular message or campaign.

Channel 225

Channel Multi-channel Books Omnichannel 225

Retail TouchPoints

NOVEMBER 5, 2021

An integrated digital marketing campaign is a unified, consistent message across a variety of platforms including social media, search engine marketing (SEM), search engine optimization (SEO), email and content marketing. Social media advertising and how to leverage it. What is an integrated digital marketing campaign?

Social Media 306

Social Media Marketing Shipping Costs SEO 306

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Let me give you an example: 2017 has been the year of Facebook Advertising. Social Media Advertising, Campaigns & Retargeting. Omni-Channel Management. Technology.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

BigCommerce

OCTOBER 10, 2017

And these charts come from Klaviyo’s commerce email marketing benchmark report (2017). Social Media: Schedule, edit and review your social media posts across Facebook, Twitter, and Pinterest. A series of emails (versus a one-off email) will get you: 69% more orders on your cart recovery. Final Word.

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407

Kissmetrics

JUNE 14, 2017

They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several channels. — Old Navy Official (@OldNavy) May 19, 2017.

Channel 226

Channel Customer Jewelry Customer Data 226

Kissmetrics

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.

Social Media 337

Social Media Marketing Other Events 337

Retail TouchPoints

DECEMBER 29, 2021

Amplifying Social Media Presence. 28% of internet users globally discover brands/products via ads on social and another 43% research products via social networks. One example of this is Nike, which amplified its 165 million social media followers to grow its D2C commerce revenue, accounting for 33.1%

Social Media 306

Social Media Beauty and Health B2C Subscription 306

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Retailers Going Live. Looking Ahead.

Social Media 306

Social Media Retail Channel Events 306

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 88

Social Media Channel Recommendation eCommerce 88

Retail TouchPoints

APRIL 28, 2023

Starting as a Senior Designer in 2006, he worked his way up to VP of Innovation before he left the company in 2017. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We That’s through the app and through social media.”

Social Media 278

Social Media Mobile Fashion Consumer 278

Optimizely

JULY 10, 2018

In 2017, the total number of business and consumer emails sent and received per day reached 269 billion. Email has reached a saturation point as a channel. Another channel to use instead of sending an email is push notifications , which you can either send on the web, through your mobile app, or via text message.

Marketing 236

Marketing Social Media eCommerce Shopping Carts 236

BigCommerce

JULY 27, 2018

In March of 2017, Amazon transformed their marketing structure, offering rates of 1-10% of product revenue for creators, providing the opportunity for affiliates to dramatically increase their passive income. Affiliates share these products with them on social media, blogs, and websites. What Is Affiliate Marketing? Influencers.

Merchant Services 419

Merchant Services Payments Marketing BigCommerce 419

Kissmetrics

JANUARY 27, 2021

Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. Social Media Metrics (and Their Impact on Content Marketing). In 2014, social media was becoming the place to post your content. Facebook is the primary distribution channel for content.

Marketing 311

Marketing Social Media Blog B2C 311

Kissmetrics

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. Usage of social media has steadily increased across the board, according to another Pew Research study. But, Twitter isn’t a ghost town.

Social Media 290

Social Media Blog Recommendation Article 290

Kissmetrics

NOVEMBER 23, 2020

Once you know your audience, you’ll see how you should talk to them, what issues they care about, what influencers they follow, and where they are on social media. They identified a shift in their audience and pivoted to capture the market through the right channels. Now, it’s time to grow your social presence.

Marketing 352

Marketing Social Media Improvements Events 352

Kissmetrics

JUNE 19, 2018

In essence, I got a breakdown of marketing spend by channel. Does marketing spend by channel change by company size? Now let’s look at the conversion rate per channel… Conversion rate by channel. To get an idea of how effective a marketing channel is, you have to look at return on marketing spend.

Marketing 268

Marketing SEO Channel Social Media 268

BigCommerce

SEPTEMBER 6, 2018

After looking at data from 100 medium sized online commerce businesses that use Re:amaze to help customers via email, social media, and live chat in 2017, we found that on average, there was over a 75% increase in average daily customer service volume between the months of October – December compared to the months of January – September.

Payment Services 288

Payment Services Merchant Services Live Chat Customer 288

Retail TouchPoints

APRIL 20, 2023

Digital commerce revenues in these eight countries have quadrupled since 2017, reaching the equivalent of $211 billion in 2022, and this number will only grow as these markets mature. Traditionally, retailers use social media to generate buzz while reserving the actual purchase experience to stores or their own digital storefronts.

Social Media 290

Social Media B2B Supplies B2C 290

BigCommerce

SEPTEMBER 5, 2018

2017’s Cyber Monday saw mobile internet’s first $2 billion dollar day, according to Business Insider , while BigCommerce merchants experienced their highest sales week ever. Also consider: Cyber Monday 2017 was the largest single day of online shopping in U.S. Come Cyber Monday, your business is going to want to get in on that.

Marketing 411

Marketing Mobile Shopping Carts Merchant Services 411

Kissmetrics

JUNE 27, 2017

Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Hello all things social. Social proof. And it’s a lot more than just social media.

Social Media 269

Social Media eCommerce Article Marketing 269

Kissmetrics

DECEMBER 16, 2020

Affiliate marketing is an effective way for anyone with a blog or social media following to earn money. Social media is an excellent source of data. Some social media platforms have built-in analytics features that make it easy to understand who’s following you. Basically, it’s commission-based sales.

Marketing 279

Marketing Social Media Shipping Costs Blog 279

Optimizely

MAY 15, 2018

In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business. Hit Your Target with Smart Social Ad Campaigns. Wednesday: June 06.

Internet Retail 321

Internet Retail Magazine Customer Retention eCommerce 321

ROI Revolution

JULY 11, 2022

In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage different content marketing channels to bring profits to your brand. 65% of marketers use automation in email marketing, making it the most automated marketing channel.

Blog 158

Blog White Paper SEO Marketing 158

Ecommerce Platforms

DECEMBER 15, 2022

TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the hearts and minds of a generation, by allowing them to share videos quickly and easily with their peers. What is TikTok? An Introduction. increase in users.

Social Media 197

Social Media Download Channel Marketing 197

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms.

PPC 279

PPC Multi-channel Social Media B2C 279

Kibo

JUNE 22, 2017

Now that the flood of emails, promotions, and social media posts on IRCE […]. The post From The Trenches: IRCE 2017 Recap appeared first on The Omni Channel.

Social Media 74

Social Media Channel Events Omnichannel 74

Kissmetrics

MARCH 12, 2018

That information helps you shift your mobile marketing strategy (videos, social media campaigns, mobile coupons, mobile display advertising) to better appeal to the tastes and needs of this younger group. Instagram, one of the fastest-growing social media platforms in the world, had nearly 1 billion active users in early 2018.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Kissmetrics

MARCH 12, 2018

Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. Social Media Metrics. In 2014, social media was becoming the place to post your content. Exceedingly well. There’s no longer any debate. But simply posting is not enough. You have to promote and measure.

Marketing 205

Marketing Social Media B2C B2B 205

Retail TouchPoints

JULY 28, 2020

In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years. Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Kissmetrics

MARCH 12, 2018

You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Some of those gambles crush it because they struck gold with the new channel connecting with the right audience. This is why many businesses look at omni-channel as more risk than reward.

Marketing 202

Marketing Social Media eCommerce Channel 202

ROI Revolution

APRIL 12, 2022

Performance Max offers new automation and inventory insights on top of a foundation of Smart Shopping and Local campaigns, including the ability to access all of Google’s ad inventory across channels from one campaign. Ad copy on Amazon, paid search, social media, or anywhere else you advertise. Social Media.

Marketing 172

Marketing Social Media White Paper SEO 172