Harnessing the huge marketing potential of subscription services
365 Retail
FEBRUARY 23, 2022
Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. 45% of consumers streamed live television at least weekly, up from 20% in 2017. . The subscription phenomenon. billion by 2025.
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