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How Small Businesses Plan to Grow in 2017 (+54 Stats on the State of SMB)

BigCommerce

90% of online small businesses expect to grow their revenue in 2017. And they are doing so using tried-and-true ecommerce marketing tactics to drive traffic , win sales and increase customer lifetime value. 45% of SMBs expect to grow more than 25% in 2017. Email marketing: 40.27%. Influencer marketing: 16.57%.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Selling on Amazon.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. Instagram Advertising.

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 trillion in 2017 and are expected to reach 4.9 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 In-store sales accounted for 91% of all retail sales in the US in 2017. trillion in 2021.

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

million Americans are planning to use ad blocker in 2017! According to an Infolinks study, 86% of U.S. consumers suffer from “banner blindness.”. Banner Blindness” Stats (via InfoLinks ). No wonder 86.6 The numbers put ad blockers in a wholly separate territory than your usual internet trend.

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Adaptable Teams Prevail Over Mythical Retail End Times

Forrester eCommerce

The press continues to highlight bankruptcies and store closings to support a theory that the entire retail market is in a death spiral. However, neither bankruptcies nor store closings accurately reflect the state of the retail market. In 2017 we see an actual Wikipedia page dedicated to the 'retail apocalypse'. store closings.

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How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017

BigCommerce

Looking back on the past two years, I’m still amazed at the river of money Amazon has provided for so many people –– from stay-at-home moms to major household brands. . And while it’s not always good news (nothing ever is in business), the opportunity is still very real and I believe will continue to get even better.

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