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How Small Businesses Plan to Grow in 2017 (+54 Stats on the State of SMB)

BigCommerce

90% of online small businesses expect to grow their revenue in 2017. And they are doing so using tried-and-true ecommerce marketing tactics to drive traffic , win sales and increase customer lifetime value. 45% of SMBs expect to grow more than 25% in 2017. Email marketing: 40.27%. Influencer marketing: 16.57%.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Selling on Amazon.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. Instagram Advertising.

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

million Americans are planning to use ad blocker in 2017! According to an Infolinks study, 86% of U.S. consumers suffer from “banner blindness.”. Banner Blindness” Stats (via InfoLinks ). No wonder 86.6 The numbers put ad blockers in a wholly separate territory than your usual internet trend.

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How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017

BigCommerce

Looking back on the past two years, I’m still amazed at the river of money Amazon has provided for so many people –– from stay-at-home moms to major household brands. . And while it’s not always good news (nothing ever is in business), the opportunity is still very real and I believe will continue to get even better.

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Holiday Email Marketing Unpacked: 15 Examples, 9 Tools and a Checklist to Make 2017 Your Biggest Success Yet

BigCommerce

And these charts come from Klaviyo’s commerce email marketing benchmark report (2017). A series of emails (versus a one-off email) will get you: 69% more orders on your cart recovery. 90% more orders on your customer reactivation. 93% more orders on your welcome campaigns.

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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

96.44% increase in revenue through eBay + BigCommerce integration as of 2017. That said, establishing credibility through sales on eBay with an emphasis on great customer service has been my most successful marketing tactic to date. increase in revenue through eBay + BigCommerce integration as of 2017. Get started now.