2017 eCommerce Marketing Multi-channel 
Forrester eCommerce
MAY 5, 2017
The press continues to highlight bankruptcies and store closings to support a theory that the entire retail market is in a death spiral. However, neither bankruptcies nor store closings accurately reflect the state of the retail market. In 2017 we see an actual Wikipedia page dedicated to the 'retail apocalypse'. store closings.
Optimizely
JANUARY 30, 2018
True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy? data) in order first.
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BigCommerce
AUGUST 8, 2017
While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Most channels require significant lead time to yield an ROI (ex. content marketing). Some channels yield quick results but not day in and day out (ex. influencer marketing). Social media advertising.
BigCommerce
JULY 13, 2017
That’s not measly amount of cash –– not even for multi-million dollar online stores. In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. Damon Didier, VP of Marketing at Office Furniture Source.
BigCommerce
OCTOBER 10, 2017
And these charts come from Klaviyo’s commerce email marketing benchmark report (2017). Klaviyo is the email marketing software secret behind multi-million dollar success like BombTech Golf. Building your holiday email marketing campaign can be a lot of work, but it can also be a lot of fun. Great questions!
BigCommerce
OCTOBER 12, 2017
There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. 1-25% sales increase: 50.28%.
BigCommerce
DECEMBER 13, 2017
In a more relevant example, look at the search results for “multivitamin” and the number of results that appear: Now, look at how the competition gets dramatically reduced when I simply using the variation “multi vitamin”: So, the competition has been cut by more than half by simply adding a common variation of the search query.
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