2017 eCommerce Marketing PPC 
Klaviyo
DECEMBER 5, 2017
2017 is soon to be a thing of the past, crazy right? While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? What are your predictions for the state of ecommerce marketing in 2018?
ROI Revolution
JULY 6, 2017
Looking at how data centric success is generally measured, we’ve put together a list of the 6 most valuable KPIs ecommerce businesses should monitor for 2017. This makes traffic monitoring one of the best key performance indicators to measure, as it tells you bundles about the strength of your online presence and marketing campaigns.
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BigCommerce
JULY 13, 2017
96.44% increase in revenue through eBay + BigCommerce integration as of 2017. That said, establishing credibility through sales on eBay with an emphasis on great customer service has been my most successful marketing tactic to date. increase in revenue through eBay + BigCommerce integration as of 2017. Get started now.
BigCommerce
JUNE 6, 2017
million Americans are planning to use ad blocker in 2017! I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. According to an Infolinks study, 86% of U.S. consumers suffer from “banner blindness.”. Banner Blindness” Stats (via InfoLinks ). No wonder 86.6 Retargeting Channels.
Inflow Insights
NOVEMBER 14, 2017
Holiday marketing planning for eCommerce can get a little crazy but Anna Crowe of Search Engine Journal wants to help you keep the basics in mind with these 8 Tips for eCommerce Holiday Marketing Success. Don’t have a holiday strategy? You’re already behind but it’s not too late!
BigCommerce
NOVEMBER 28, 2017
Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Niche PPC Strategies.
Inflow Insights
DECEMBER 14, 2021
Editor’s note: This blog was originally published in 2017. Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. Want similar results for your eCommerce store? It has been updated for accuracy and modern practices.
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