2017 eCommerce Marketing PPC 
BigCommerce
NOVEMBER 28, 2017
Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Niche PPC Strategies.
BigCommerce
JULY 13, 2017
96.44% increase in revenue through eBay + BigCommerce integration as of 2017. That said, establishing credibility through sales on eBay with an emphasis on great customer service has been my most successful marketing tactic to date. increase in revenue through eBay + BigCommerce integration as of 2017. Get started now.
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BigCommerce
JUNE 6, 2017
million Americans are planning to use ad blocker in 2017! I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. According to an Infolinks study, 86% of U.S. consumers suffer from “banner blindness.”. Banner Blindness” Stats (via InfoLinks ). No wonder 86.6 Retargeting Channels.
BigCommerce
DECEMBER 13, 2017
From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. You drive internal traffic via Amazon PPC and external traffic via outside ads like Facebook , Google AdWords, etc. My two favorite tools are Helium 10 – Magnet and Keyword Inspector.
ROI Revolution
JULY 6, 2017
Looking at how data centric success is generally measured, we’ve put together a list of the 6 most valuable KPIs ecommerce businesses should monitor for 2017. This makes traffic monitoring one of the best key performance indicators to measure, as it tells you bundles about the strength of your online presence and marketing campaigns.
BigCommerce
OCTOBER 4, 2017
I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Ecommerce Keyword Research.
ChannelAdvisor
JANUARY 4, 2018
2017 was quite the year. The e-commerce industry, true to its nature, underwent quite a few transformative changes that had us on our toes to keep up and keep you, our readers, in the loop of everything that was going on. The Four Biggest Chinese Holidays That Impact E-Commerce.
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