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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends.

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 trillion in 2017 and are expected to reach 4.9 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 In-store sales accounted for 91% of all retail sales in the US in 2017. trillion in 2021.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. Free shipping.

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Holiday Email Marketing Unpacked: 15 Examples, 9 Tools and a Checklist to Make 2017 Your Biggest Success Yet

BigCommerce

And these charts come from Klaviyo’s commerce email marketing benchmark report (2017). A few things you can include in your emails to make life easier for subscribers around the holidays include: Shipping info ( including final delivery dates ). Shipping costs clearly advertised to alleviate any cost concerns.

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The 10 Best Cyber Monday Emails of 2017

Optimizely

With numbers like that, it’s no wonder that so many brands focus a huge chunk of their resources on creating great email marketing for Cyber Monday. As ecommerce marketers, it’s important to always keep your finger on the pulse of the latest marketing trends. It’s funny, eye-catching, and effective — all at once.

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Exclusive Q&A: Can Anything Slow the Amazon Behemoth?

Retail TouchPoints

Amazon ’s dominant role in ecommerce — and in retail as a whole — isn’t likely to diminish any time soon. In fact, according to Robin Gaster, PhD, author of the forthcoming book Behemoth, Amazon Rising , Amazon’s share of the total ecommerce market could reach as high as 60% to 65% during the coming decade.

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How Amazon and Independent Ecommerce Brands Grew Online Sales 18,233% in 20 Years [Infographic]

BigCommerce

In 2017, more than 287 million people in the U.S. Amazon’s stock price has risen in equal measure, from $18 in 1997 to around $948 at the time of writing –– a 5,166% increase. Amazon eventually expands to 17 categories and 143 subcategories, tapping into nearly every major vertical (as of May 2017).

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