Forrester eCommerce

MAY 31, 2018

Take another not-so-random walk with me, this time as my colleague Peter Wannemacher and I explore what makes USAA a standout performer in our Mobile Banking Benchmark assessment.

Banking 247

Banking Mobile Retail Customer 247

BigCommerce

AUGUST 8, 2017

This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI. These are the best places to invest your ad money right now.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Optimizely

AUGUST 21, 2017

eTail East 2017 was a huge success. Here is the the best advice and boldest predictions from some of the top speakers at eTail East 2017. Mobile purchasing is on the rise. “We We are getting more and more traffic on mobile. If your site is not responsive and doesn’t have a mobile checkout, you’re out of the game.”.

Mobile 180

Mobile Magazine Fashion Omnichannel 180

BigCommerce

OCTOBER 26, 2017

billion global internet users in 2017. billion global social media users in 2017, equaling 37% penetration. billion global mobile users in 2017, equaling 66% penetration. billion global mobile social media users in 2017, equaling 34% penetration. The numbers are hard to ignore: 3.77

eCommerce 413

eCommerce Social Media Mobile Consumer 413

BigCommerce

OCTOBER 10, 2017

And these charts come from Klaviyo’s commerce email marketing benchmark report (2017). We know that: 75% of people will bounce if a site isn’t optimized for mobile, and. With Constant Contact, you can: Create mobile-responsive emails customized to your brand that look great on any device. An abandoned cart is a sad thing.

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407

BigCommerce

JUNE 6, 2017

million Americans are planning to use ad blocker in 2017! Once you get the basics down, you can start with the really fun stuff like mobile retargeting — but one thing at a time. According to an Infolinks study, 86% of U.S. consumers suffer from “banner blindness.”. Banner Blindness” Stats (via InfoLinks ). No wonder 86.6

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

BigCommerce

SEPTEMBER 4, 2018

In 2017, holiday season sales accounted for more than one-quarter of total annual retail sales, rising 5.5% In 2018, holiday sales predictions from the National Retail Federation are at an increase over 2017 of 3.3% Optimize for Mobile: The Fastest Growing in Holiday Sales. And, mobile sales are on the rise.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

BigCommerce

APRIL 3, 2018

Today, BigCommerce is excited to announce the first native ecommerce integration for accelerated mobile pages –– i.e. Google AMP. This integration simplifies category and product detail pages, improving mobile site speed and click-through for online sellers. What is Google AMP? Higher performance and engagement. AMP-Ready Themes.

BigCommerce 368

BigCommerce eCommerce Mobile eCommerce Design 368

BigCommerce

DECEMBER 13, 2017

These are screenshots of the same product result as they appear in organic results, right rail ads and mobile. Titles in right rail ads have around 30-33 characters and mobile titles have between 55-63 characters. Did you notice the HUGE difference between all three of these? Yes, the number of characters in the title!

SEO 209

SEO Merchant Services Recommendation Document 209

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

Mobile 214

Mobile Marketing Social Media eCommerce 214

BigCommerce

SEPTEMBER 5, 2018

2017’s Cyber Monday saw mobile internet’s first $2 billion dollar day, according to Business Insider , while BigCommerce merchants experienced their highest sales week ever. But it’s not just mobile purchases that you need to think about. Also consider: Cyber Monday 2017 was the largest single day of online shopping in U.S.

Marketing 411

Marketing Mobile Shopping Carts Merchant Services 411

Kissmetrics

SEPTEMBER 26, 2017

93% of Internet users browse the Internet on a mobile device every day. It follows, then, that you should be working as hard as you can to optimize your online presence for mobile. To give you some guidance, I’ve put together 8 mobile design best practices you need to be following. Get Rid of Your Navbar.

Mobile 220

Mobile Recommendation Other Marketing 220

BigCommerce

DECEMBER 19, 2017

Mobile payments are also making an increasing impact. This shift to mobile is pushed along with the ever expanding list of payments-enabled devices. 28% of millennials prefer shopping on their smartphones (a mobile device) rather than on their computers. In 2016, shoppers spent more than $1.9 trillion worldwide. Smartwatches.

Merchant Services 337

Merchant Services Presentation Payments Payment Services 337

Retail TouchPoints

DECEMBER 2, 2024

That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. Online Shopping Continues its Shift Toward Mobile Consumers also continued to shift their online shopping to mobile devices, a trend that has been steadily growing for the past several years.

Merchant Services 279

Merchant Services Apparel Jewelry Beauty and Health 279

RTP blog

FEBRUARY 13, 2019

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

Mobile 150

Mobile eCommerce Retail Shopping Carts 150

Kissmetrics

MARCH 30, 2021

None-the-less we were able to gather some interesting stats as we have data going back to 2017. Here’s what the question searches looked like in 2017. In 2017 it was 13.41% and it went up to 14.52% in 2020. From 7.68% in 2017 to 8.61% in 2020. Global question and answer searches. And here’s 2018.

SEO 358

SEO Games Blog Presentation 358

BigCommerce

MAY 15, 2017

In 2017, more than 287 million people in the U.S. Amazon eventually expands to 17 categories and 143 subcategories, tapping into nearly every major vertical (as of May 2017). The patent, which differentiated the Amazon checkout experience, expires this year (2017). As of 2017, sellers account for 44% of all items sold on Amazon.

eCommerce 355

eCommerce BigCommerce Shipping Costs Merchant Services 355

Fastr

MAY 4, 2017

Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4 percent of overall ecommerce revenues[i].

Mobile 133

Mobile Mobile eCommerce eCommerce Retail 133

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum.

Mobile 150

Mobile eCommerce Fashion Channel 150

Forrester eCommerce

APRIL 4, 2019

Apple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1) creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization.

Mobile 395

Mobile B2C Marketing 395

RTP blog

JANUARY 17, 2018

E-Commerce sales in the third quarter of 2017 only accounted for. Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

RTP blog

MAY 19, 2017

Major chains — including JCPenney , Macy’s , Sears , Kmart , CVS — plan to shut more than 1,000 retail stores in 2017. When Millennial consumers go shopping, they do so armed with mobile devices. As a result, mobile devices are becoming a primary interaction, recommendation and knowledge interface for shoppers inside the store.

Mobile 150

Mobile Consumer Payment Services Retail 150

GetElastic

MARCH 13, 2019

According to Mobify’s 2018 Q4 Mobile Commerce Insights Report , mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify’s findings was that the most frequent traffic source for mobile was email. billion, respectively, sent in 2017.” .

Mobile 151

Mobile Department Stores POS eCommerce 151

SellBrite

JANUARY 17, 2018

billion in Q3 2017. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Mobile Commerce is Taking Over Ecommerce. In 2014, mobile commerce made up 11.6%

Merchant Services 145

Merchant Services Mobile Social Media Payment Services 145

BigCommerce

JUNE 20, 2017

After launching our Stencil-based theme in January 2017, we’ve seen a 32% increase in online sales revenue and our average order value is up 27% over the first quarter of 2016. The old site was not mobile-ready and featured out-of-date product and features pages. Bob Johnson’s Computer Stuff. Wilson Amplifiers.

Electronics 337

Electronics Technology BigCommerce eCommerce 337

BigCommerce

SEPTEMBER 5, 2018

In 2017—a positive year for the economy and the stock market—Small Business Saturday numbers actually went down both in terms of total foot traffic and dollars spent. Small Business Saturday sales actually went down in 2017 —both in foot traffic and overall dollars spent, according to CNBC. Is your small business mobile-friendly?

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

BigCommerce

JANUARY 9, 2018

It’s official: mobile ecommerce on-site search experiences are abysmal. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. And yet, despite most of us using on-site searches on mobile, the mobile search experience on ecommerce sites is almost entirely broken.

eCommerce 378

eCommerce Mobile Merchant Services SEO 378

GetElastic

AUGUST 13, 2019

2018 was unequivocally the “year of mobile holiday shopping.”. 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY. 48% of orders were processed through mobile, up 19% YOY. Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY. Mobile SEO is desktop SEO. for Holiday 2019.

Mobile 165

Mobile Merchant Services SEO Shipping Costs 165

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Let me give you an example: 2017 has been the year of Facebook Advertising. Mobile Optimization. Mobile Optimization. Mobile and Desktop UX Should Be Equal. Technology.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Forrester eCommerce

NOVEMBER 1, 2018

6,445 crore (US$970 million) for the 2017-2018 fiscal year. This week India’s key eCommerce firms — Flipkart, Paytm Mall, PhonePe, ShopClues, and Swiggy — posted combined losses of ?6,445 We expect this to worsen in the coming years as companies scale up rapidly to capture market share.

eCommerce 337

eCommerce Marketing Mobile B2C 337

Kissmetrics

DECEMBER 17, 2019

I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Mobile searches aren’t worth as much – first off, if the keyword mainly gets searched from on mobile devices the conversion rate will be lower.

SEO 360

SEO Mobile Reference Marketing 360

Kissmetrics

APRIL 5, 2021

It went from 54.11% in 2017 to 62.41% in 2020. Don’t forget about mobile. It’s even more important to go through this process for your mobile traffic. According to our Ubersuggest data , 61% of all searches are mobile. And based on our data providers, the no click data for mobile is even worse. Literally 0 clicks.

SEO 362

SEO Mobile Conversion Optimization Recommendation 362

Optimizely

OCTOBER 9, 2017

According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. We dug into the numbers to find out why so many B2C marketers are struggling with omnichannel in 2017. . Mobile apps. Download the full 2017 Ecommerce Holiday Report now.

Omnichannel 236

Omnichannel B2C Marketing Channel 236

BigCommerce

JANUARY 30, 2018

In fact, just last week Google announced a new ranking algorithm for mobile search —dubbed the “Speed Update”— which will use mobile page load speeds as a ranking factor. As a result, the average website page size eclipsed 3MB in 2017, up from less than 1MB in 2011. Source: SpeedCurve.com ). See It in Action.

BigCommerce 279

BigCommerce Management Mobile Conversion Optimization 279

Groove

NOVEMBER 2, 2021

After completing that migration in 2017, our team supported and optimized Cutter & Buck's website. This trend held true on mobile devices, with users slightly more willing to take at least one swipe down the page. To ensure that mobile users have the best experience possible, Groove Commerce made two major site-wide changes.

Fashion 336

Fashion Mobile BigCommerce Recommendation 336

Forrester eCommerce

JANUARY 31, 2019

After years of consistent double-digit growth rates, a slowdown in smartphone sales that started in 2017 continued in 2018. 2018 brought no calm to the smartphone industry, and Apple’s Q1 2019 earnings are an indication that this trend will continue this year. Some reasons behind this include: Slowing Down of Major Economies.

Mobile 316

Mobile Consumer 316

Retail TouchPoints

JULY 28, 2020

In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years. Hostetler is a product marketing manager focused on Retail and Consumer Goods, with a background in email and mobile messaging.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274