2017 Mobile Search Marketing 
BigCommerce
JANUARY 9, 2018
It’s official: mobile ecommerce on-site search experiences are abysmal. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. And yet, despite most of us using on-site searches on mobile, the mobile search experience on ecommerce sites is almost entirely broken.
ROI Revolution
MARCH 1, 2018
From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Maintaining Mobile Momentum.
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ROI Revolution
MARCH 8, 2018
In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Let’s get to it!
Kissmetrics
MAY 21, 2018
According to Sprout Social, 48% of Millennials and 48% of Gen X-ers followed a brand on social media in Q1 of 2017. Additionally, social provides you with an opportunity to engage and entertain – something you’ll struggle to do on a search engine. In 2017, social accounted for 25.6% of all site visits.
ROI Revolution
APRIL 12, 2022
Google is by far the leading traditional search engine for paid advertising, with 86% of the desktop market share for search engines as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. for mobile. On desktop, 44.6%
ROI Revolution
JULY 3, 2017
The algorithms alone are enough to make anyone’s head spin, and yet, marketers still need to keep up-to-date on even the smallest changes. 2017 has been a particular whirlwind of change for search engine marketing ( SEM ), so here are a few of the more major updates you should be taking note of.
ROI Revolution
OCTOBER 14, 2019
66% of this shopping occurred on a mobile phone, which should come as no surprise to marketers who are aware of the massive growth of mobile. This year, we can expect to see mobile (and general online retail) grow even more. Keep Moving With Mobile. Use mobile bid adjustments to target on-the-go shoppers.
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