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REPORT: Omnichannel Marketing is All Hype, No Execution

Optimizely

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. Strategic omnichannel marketing.

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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

Get your free comprehensive omnichannel report now. A 2017 point-of-sale solutions survey of 1,164 U.S. The secret to success in 2017 is no longer just get it out there and see how it performs. Get this entire report in a PDF version for further reading, research and action. It’s free and a quick download away.

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How Build-A-Bear’s Pandemic Shift Created Long-Term Omnichannel Opportunity

Retail TouchPoints

But the retailers that invested in omnichannel capabilities were able to adapt and survive. Together, these services helped Build-A-Bear truly bolster its omnichannel business, create a better customer experience, improve fulfillment efficiencies and even reduce transit costs.

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Productsup Raises $70M to Help Online Sellers Manage Their Omnichannel Presence

Retail TouchPoints

Productsup works with more than 900 global brands, retailers, marketplaces and service providers to help online sellers gain control over their omnichannel presence. Nordwind Capital, which initially invested in the company in 2017, will retain its majority stake after the transaction. .

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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Fortunately, retailers are responding, however slowly, to offer full-funnel omnichannel strategies and place them in the hands of brands and media buyers themselves, and they’re doing so with three goals in mind. First is client relations, consisting of more concise and transparent communication.

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Top 7 Takeaways from eTail East 2017

Optimizely

eTail East 2017 was a huge success. The conference brought together an audience of retailers large and small, alongside expert speakers who shared a number of cutting-edge ecommerce and omnichannel strategies. Here is the the best advice and boldest predictions from some of the top speakers at eTail East 2017.

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Ikea Fortifies Partnership with Taskrabbit for Furniture Assembly

Retail TouchPoints

Ikeas partnership with Taskrabbit, to help customers with the headache of putting together its flat-packed furniture, has been in place since 2017 , but with this expansion booking services can now be done in one step during checkout at Ikea. in a statement.

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