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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Not all PPC agencies are equal.

PPC 279
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Most Successful Cyber Week 2017 Tactics. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. The industry average for Cyber Week 2017 was 17% , on average.

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78
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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . Her articles are thoroughly researched and, in general, cover topics like data, social media, PPC and ecommerce.

PPC 74
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4 Reasons Why You Should Get AdWords Certified

Kissmetrics

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

PPC 298
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The Kissmetrics Guide To Keyword Research

Kissmetrics

Others will pick obscure phrases that no one will likely search such as SEO/Link Building/Social Media (yes, I’ve seen people trying to similarly over-punctuated phrases). Let’s say we’re researching Social Media Marketing. Organic results would include only results including the exact phrase social media.

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

million Americans are planning to use ad blocker in 2017! Show personalized ads in social media feeds (33%). I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. According to an Infolinks study, 86% of U.S. consumers suffer from “banner blindness.”. No wonder 86.6 Retargeting Channels.