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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. content marketing).

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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

A 2017 point-of-sale solutions survey of 1,164 U.S. 25% sell through Facebook (40% on social media as a whole). The secret to success in 2017 is no longer just get it out there and see how it performs. Almost a quarter of online shoppers (23%) are influenced by social media recommendations.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Most Successful Cyber Week 2017 Tactics. Influencer Marketing & Social Media Engagement. The industry average for Cyber Week 2017 was 17% , on average. Selling on Amazon.

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

million Americans are planning to use ad blocker in 2017! Show personalized ads in social media feeds (33%). I recommend starting with four methods and tools: Method #1. According to an Infolinks study, 86% of U.S. consumers suffer from “banner blindness.”. Banner Blindness” Stats (via InfoLinks ). No wonder 86.6

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Holiday Email Marketing Unpacked: 15 Examples, 9 Tools and a Checklist to Make 2017 Your Biggest Success Yet

BigCommerce

And these charts come from Klaviyo’s commerce email marketing benchmark report (2017). The personal recommendation — You trusted him enough to hand over your email. With MailChimp, you can: Send personalized product recommendations to individual customers in just a few clicks. 90% more orders on your customer reactivation.

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The 10 Best Ways to Promote an Event Online

Kissmetrics

You can’t talk about online event promotion without addressing the importance of your social media accounts. Take a look at the Inbound 2017 event page from years ago. I typically recommend businesses start adding to their Groups via their current network on LinkedIn to cast as wide a net as possible.

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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

In 2017—a positive year for the economy and the stock market—Small Business Saturday numbers actually went down both in terms of total foot traffic and dollars spent. Small Business Saturday sales actually went down in 2017 —both in foot traffic and overall dollars spent, according to CNBC. Tag your social media efforts.