RTP blog

JANUARY 19, 2018

By Derek Bryce, NUVI Social media has been one of the biggest catalysts in the marketplace, and among sales teams. The rise of social has given way to an entirely new array of marketing tools, strategies and practices. According to Nielsen , 90% of consumers trust peer recommendations, while only 33% trust ads.

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Social Media B2C Recommendation Marketing 300

Retail TouchPoints

OCTOBER 25, 2024

According to research from global media buying platform Infillion, consumers today seek real-world insights and recommendations to validate their purchase decisions. Before Zoomd, Argaman was a Co-founder and VP of Business Development at mobile marketing provider Moblin, which merged with Zoomd in 2017.

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Omnichannel eCommerce Shopping Carts Consumer 284

Kissmetrics

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. Usage of social media has steadily increased across the board, according to another Pew Research study. But, Twitter isn’t a ghost town.

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Social Media Blog Recommendation Article 290

BigCommerce

SEPTEMBER 5, 2018

In 2017—a positive year for the economy and the stock market—Small Business Saturday numbers actually went down both in terms of total foot traffic and dollars spent. Small Business Saturday sales actually went down in 2017 —both in foot traffic and overall dollars spent, according to CNBC. Tag your social media efforts.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

BigCommerce

OCTOBER 10, 2017

And these charts come from Klaviyo’s commerce email marketing benchmark report (2017). The personal recommendation — You trusted him enough to hand over your email. With MailChimp, you can: Send personalized product recommendations to individual customers in just a few clicks. 90% more orders on your customer reactivation.

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407

Klaviyo

OCTOBER 25, 2017

With significant year over year growth, 2017 is heating up to be even bigger. Take what they purchased and send them a campaign that recommends a similar product. You could also segment based on their average holiday order value and recommend products within this price range. CAGR (compound annual growth rate).

Marketing 95

Marketing Social Media eCommerce Recommendation 95

BigCommerce

JUNE 6, 2017

million Americans are planning to use ad blocker in 2017! Show personalized ads in social media feeds (33%). I recommend starting with four methods and tools: Method #1. According to an Infolinks study, 86% of U.S. consumers suffer from “banner blindness.”. Banner Blindness” Stats (via InfoLinks ). No wonder 86.6

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

ChannelAdvisor

JULY 19, 2017

According to eMarketer , 2017 is projected to see strong overall year-over-year growth with an anticipated 4.0% Speed — According to a 2017 back-to-school survey by Deloitte , mobile represented 49% of back-to-school e-commerce traffic last year. Download our 2017 Essential E-Commerce Calendar (July – December).

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eCommerce Shipping Costs Marketing Social Media 74

Kissmetrics

MARCH 12, 2018

Others will pick obscure phrases that no one will likely search such as SEO/Link Building/Social Media (yes, I’ve seen people trying to similarly over-punctuated phrases). Let’s say we’re researching Social Media Marketing. Organic results would include only results including the exact phrase social media.

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Social Media SEO PPC Information 209

BigCommerce

OCTOBER 12, 2017

And ultimately, the most innovative and successful of what they do this time of year is what the industry experts and influencers will recommend next year anyway. If brands thought their sales would increase this year (2017), and if so, by how much. expect to see a more than 100% increase YoY in holiday sales in 2017.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

RTP blog

SEPTEMBER 25, 2017

Not long ago, Gap unveiled its virtual dressing room, and at Bronto Summit 2017, Uri Minkoff talked about all the ways he and the team at Rebecca Minkoff are using technology to transform the in-store experience. The in-store rep doesn’t have to rely on intuition alone to provide relevant recommendations.

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Technology eCommerce Platforms eCommerce Recommendation 300

UpSellIt

JANUARY 13, 2022

billion compared to 2017. Recommendations. Recommendations. Recommendations. This doesn’t mean your brand needs to be active on every channel, however, you should be present on relevant social platforms so your brand is accessible past your website. Recommendations. Recommendations.

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Marketing Social Media Recommendation Channel 135

ChannelAdvisor

NOVEMBER 9, 2017

This blog post is part of our 2017 Holiday Planning series. For the first time ever, new industry research indicates that 2017 could be the year e-commerce purchases outpace in-store spending. The average consumer is expected to spend an average of $1,226 during the 2017 holiday shopping season. Tis the season! We have plenty!

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eCommerce Shipping Costs Gifts Social Media 65

Kissmetrics

NOVEMBER 23, 2020

Once you know your audience, you’ll see how you should talk to them, what issues they care about, what influencers they follow, and where they are on social media. CeraVe, a mass-market skincare line recommended by dermatologists, recently found a new audience in Gen Z consumers, thanks to TikTok.

Marketing 352

Marketing Social Media Improvements Events 352

Retail TouchPoints

SEPTEMBER 8, 2020

Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more. On social media, members of the Olivela team share tips for surviving work-from-home life.

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Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more. On social media, members of the Olivela team share tips for surviving work-from-home life.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Let me give you an example: 2017 has been the year of Facebook Advertising. As a result, many experts are recommending alternate approaches to success for 2018. Mobile Optimization.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

BigCommerce

SEPTEMBER 6, 2018

After looking at data from 100 medium sized online commerce businesses that use Re:amaze to help customers via email, social media, and live chat in 2017, we found that on average, there was over a 75% increase in average daily customer service volume between the months of October – December compared to the months of January – September.

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Payment Services Merchant Services Live Chat Customer 288

Ecommerce Platforms

MARCH 22, 2017

Shopify Lite lets folks sell on social media while also getting simple Buy buttons on their websites. I recommend finding a WordPress theme that's made for WooCommerce, but in theory, any theme should work fine. Connecting to Social Marketplaces. It's super watered down, but it's a nice plan that Bigcommerce doesn't have.

Volusion 147

Volusion WooCommerce BigCommerce Magento 147

Kissmetrics

DECEMBER 12, 2017

Amplifying content using sponsored social posts and other paid media can be an effective way of extending reach, as well as generating a fresh stream of traffic. When it comes to earned media, influencer marketing is more popular than ever. A post shared by Stitch Fix (@stitchfix) on Feb 6, 2017 at 7:30am PST.

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Improvements Marketing Social Media Blog 491

Kissmetrics

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. Facebook Watch’s personalization takes advantage of everything users already love about the platform – it’s personal, and it’s social. People love getting recommendations for the things they love, and they love sharing those things with friends. What is Facebook Watch?

Marketing 281

Marketing Social Media Games Recommendation 281

Kissmetrics

MARCH 12, 2018

That information helps you shift your mobile marketing strategy (videos, social media campaigns, mobile coupons, mobile display advertising) to better appeal to the tastes and needs of this younger group. Greater Integration Between Apps, E-Commerce and Social Platforms.

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Mobile Marketing Social Media eCommerce 214

RTP blog

FEBRUARY 13, 2019

Industry experts are recommending that retailers and brands adopt a mobile-first (or even a mobile-only) strategy across the board, with Doug Straton of Hershey even using the term “thumb-stopping” to describe the kind of bright, eye-catching product packaging images that will “pop” on mobile devices.

Mobile 150

Mobile eCommerce Retail Shopping Carts 150

ChannelAdvisor

AUGUST 2, 2017

Workshops throughout the three days covered tips on how to streamline and optimize selling using eBay’s Seller Hub and Marketing Tools; insights into trends in mobile and how to use social media to build your brand; guidance on shipping and more in-depth information on cross-border selling, utilizing eBay’s Global Shipping Program.

Shipping Costs 60

Shipping Costs eCommerce Mobile Workshop 60

Omnisend

DECEMBER 3, 2021

Ad spending on Facebook has increased dramatically in recent years, from just $324 billion in 2017 to an incredible $2.26 Marketers typically spend most of their time on desktop Facebook campaigns, but it’s important to remember that almost every social media user accesses their account or accounts on a mobile device.

Shipping Costs 148

Shipping Costs Social Media Mobile Omnichannel 148

RTP blog

APRIL 18, 2018

Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission. billion monthly active users as of Q4 2017. Those last five words are the key.

Social Media 150

Social Media Retail eCommerce Channel 150

Groove

JANUARY 21, 2022

Although Google does not require merchants to have a mobile version of each page, it’s highly recommended if your goal is to improve organic visibility. Lastly, this also affects the algorithm that social media platforms use to put content in front of its users. Now you're probably wondering how webpage speed plays into this.

SEO 253

SEO Mobile Improvements eCommerce 253

Omnisend

DECEMBER 14, 2023

These can be your website, social media, affiliate sites, and online marketplaces, or physical sales channels, such as retail stores and marketplaces like farmers’ markets, trade events, and craft fairs. In fact, according to Statista , 77% of consumers use social media to discover new brands or products.

Multichannel 78

Multichannel Social Media Multi-channel Payment Services 78

Retail TouchPoints

NOVEMBER 7, 2022

I actually started using Beautycounter as a customer in 2017, and the reason was because it performed and it was safe. It works very similarly to an affiliate model where advocates get compensated for recommending or selling a product online. Brands have to be, really, everywhere.

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Beauty and Health Supplies Consumer Social Media 263

eCommerce Training Academy

MAY 20, 2017

In case you want to attend upcoming eCommerce events, make sure to check out my list of eCommerce Conferences in 2017. With mobile devices interrupting the shopping funnel, retailers should focus on trying to understand how customers are being impacted by their digital efforts be it email, social media, videos, podcasts or paid media.

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Events Books Social Media Accessories 48

SellBrite

JANUARY 4, 2019

It’s also known as informational social influence.” Businesses can use social proof within their marketing efforts to improve their sales. Including reviews, referrals and other customer recommendations can drastically increase a company’s sales. Social media pages. ” Aileen Lee. Contact pages.

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Customer Social Media Recommendation Reference 131

RTP blog

MAY 19, 2017

Major chains — including JCPenney , Macy’s , Sears , Kmart , CVS — plan to shut more than 1,000 retail stores in 2017. As a result, mobile devices are becoming a primary interaction, recommendation and knowledge interface for shoppers inside the store. Millennials are also active users of social media and messaging apps.

Mobile 150

Mobile Consumer Payment Services Retail 150

Kissmetrics

MAY 9, 2018

At the beginning of 2017, the National Retail Federation speculated that online retail would grow 3x faster than the rest of the retail industry, with mobile e-commerce sales soaring. In 2017, Enso’s World Value Index analyzed 150 brands according to how Americans identify their purpose and how well their purpose aligned with customer values.

eCommerce 234

eCommerce Shipping Costs Social Media SEO 234

Optimizely

AUGUST 28, 2020

In 2017, about 1.67 We also recommend implementing a text-to-subscribe promotion that will allow your customers to subscribe to SMS communications from your brand by texting you a keyword. So be sure to rely on your other channels, like your website, emails, and social media pages to announce your text-to-subscribe promotion.

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Social Media Subscription Channel Shipping Costs 195

Kissmetrics

JUNE 27, 2017

Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Hello all things social. Social proof. And it’s a lot more than just social media.

Social Media 269

Social Media eCommerce Article Marketing 269

Kissmetrics

APRIL 19, 2018

So it’s pretty clear that if 2% reach is too much, we’re nearing the end of an era in terms of Organic Reach being the best viable option for spreading your brand on social media. As you can note, over the course of 2016 and into 2017 they say a fairly significant drop in how many times they posted.

Social Media 227

Social Media Automotive Games Improvements 227

Kissmetrics

APRIL 11, 2018

While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. But what’s one thing we’re not looking for on social media? Promoting on social is like walking a tightrope. — FTC (@FTC) September 20, 2017. A sales pitch.

eCommerce 225

eCommerce Social Media Customer Improvements 225