article thumbnail

2018 Marked 20 Years of Customer Experience Research at Forrester!

Forrester eCommerce

I didn’t want to leave 2018 without noting a milestone for all of us here at Forrester who cover customer experience. It was 20 years ago, all the way back in September of 1998, when we inaugurated our customer experience research by publishing our first report about CX. That report, “Why Most Web Sites Fail,” […].

article thumbnail

The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2018]

BigCommerce

Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media. Why Advertise on Facebook? Facebook ads are the most popular form of online advertising of our time. And, 90% of social media users are on Facebook –– which is significantly higher than the other platforms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

Cyber Monday falls on November 26, 2018 this year. Don’t let 2018’s Cyber Monday pass without a few clicks going your way. After 2005, the day itself took on special significance to coincide with the rise of Internet retail. When Is Cyber Monday This Year? But that’s not to say that’s when it shows up every year.

Marketing 411
article thumbnail

Affiliate Marketing in 2018: What It Is and How You Can Get Started

BigCommerce

In 2018, content marketing costs were gauged to be 62% of traditional marketing schemes while simultaneously generating three times the leads of traditional methods. There is a 10.1% increase in affiliate marketing spending in the United States each year, meaning that by 2020, that number will reach $6.8

article thumbnail

How You Can Build A Powerful Influencer Marketing Strategy in 2018

BigCommerce

In the words of marketing guru Seth Godin, “People do not buy goods and services. They buy relations, stories, and…

Marketing 417
article thumbnail

Ecommerce Business Continuity Planning: 7 Steps to Assess Risk and Plan for the Unexpected

BigCommerce

In 2018, a ransomware attack hobbled the City of Atlanta. The disruption to their computer systems impacted city services including police…

eCommerce 522
article thumbnail

5 CBD Industry Predictions for 2022

BigCommerce

There’s no doubt that the CBD industry has exploded quickly since hemp first became federally legal in 2018. With the…

498
498