Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most
RTP blog
SEPTEMBER 25, 2018
By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. In a session at Shop.org. What I would advise people to do is to decide, what do we sell?”
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