eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS
Inflow Insights
MARCH 26, 2020
The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.
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