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February 2020 Marketing News Recap

ROI Revolution

For the first time ever, Google released their 2019 financial report with their advertising revenue split into Search, YouTube, and their network business. This report revealed that Search sales rose by 15% in 2019 , a slower pace than the 22% pace we saw in 2018. The 2020 Ecommerce Paid Search Report. billion in 2019.

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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

Some of the additional improvements available in the updated platform include the ability to hide paused or removed items, find features faster with the overhauled and simplified UI, and see more analytics data directly within statistics tables.

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Boost Your Online Sales: Top Tips From An Ecommerce Search Engine Optimization Agency

Shopping Signals

They also have experience in developing content marketing plans that are tailored specifically for your industry and target market. An experienced ecommerce SEO consultant also stays up-to-date with the latest trends in search marketing so they can help guide you towards success in this ever-changing landscape.

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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Adobe Analytics predicted that online Black Friday 2021 sales would range from $8.8-$9.6 That’s also at the bottom range of predictions from Adobe Analytics, which estimated Thanksgiving ecommerce sales to range from $5.1-$5.4 The percentage of online holiday sales grew the least from 2017 to 2018, when online sales went from 16.2%

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2021 Holiday Shopping Ecommerce Stats & Trends

ROI Revolution

Adobe Analytics predicted that online Black Friday 2021 sales would range from $8.8-$9.6 That’s also at the bottom range of predictions from Adobe Analytics, which estimated Thanksgiving ecommerce sales to range from $5.1-$5.4 The percentage of online holiday sales grew the least from 2017 to 2018, when online sales went from 16.2%

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Google says Goodbye to AdWords and DoubleClick in Rebranding of Ad Products

ROI Revolution

Google Marketing Platform is intended for larger enterprise level advertisers as it combines DoubleClick and Google Analytics 360 to make it even easier for users to buy and track the effectiveness of their ads. Download our special report, The 2018 Ecommerce Trends + Tech Brand Growth Guidebook.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

28% of marketers use automation in their PPC advertising efforts. Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. Conversion Rate Optimization.

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