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B2B is the New Driver of Growth for Buy Now, Pay Later

Retail TouchPoints

But the real BNPL growth in the next decade won’t come from retail spending; the business model is getting a boost with many B2B businesses moving to add BNPL as a payment option. For example, in 2018 global B2B payments hit $125 trillion, while the global consumer payments market only reached $52 trillion. Regulation Hurdles.

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Predictions 2019: B2B Marketing And Sales — Mission Possible

Forrester eCommerce

Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders who joined us in Austin were on a mission to overdeliver on business expectations for their practice and figure out how to manage the conflicting priorities that 31% of respondents to […].

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The GDPR and The B2B Marketer: Ready or Not, Here I Come

Forrester eCommerce

The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. However, B2B marketing and sales often must address a board room of decision makers, any one of whom may block or veto a sale.

B2B 141
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Back2Basics: Sharing B2B Marketing Best Practices With Mark Eardley Of Marklives.com

Forrester eCommerce

Earlier this year, Forrester’s South African PR team approached me with an opportunity to share a bit of our B2B thought leadership worldwide. Mark Eardley, Johannesburg-based author and a regular column contributor to Marklives.com, came across our team’s predictions for 2018.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

From workshops and boot camps to hearing from industry leaders you often read about in the news, these are the IRCE 2018 moments that aren’t to be missed. IRCE 2018 is June 5-8, in Chicago at McCormick Place West. Here are IRCE 2018’s top events. Must-Attend IRCE 2018 Sessions + Pre and Post Events. What Is IRCE?

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A Just-Published Forrester Wave™ Proves That B2B Commerce Suites Have All Grown Up

Forrester eCommerce

We’ve just published “The Forrester Wave™: B2B Commerce Suites, Q3 2018,” and B2B companies, you’re in luck — you now have a viable list of options with a focus on B2B.

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