ROI Revolution

APRIL 15, 2021

TikTok has also partnered with Samsung to make the app accessible through Samsung’s Smart TVs made after 2018 in both Europe and the US. In a year where user trust with social media is diminishing, they reported that 8 out of 10 Pinners say the platform makes them feel positive. Trust can be difficult to garner.

Social Media 78

Social Media Merchant Services Events Presentation 78

ROI Revolution

APRIL 17, 2020

With that, here’s our April Social Media Water Cooler! Social Media Usage Spikes From COVID-19. As COVID-19 disrupts normal life around the world, social media platforms are seeing an unprecedented increase in activity. Thanks for joining us for the April 2020 Social Media Water Cooler.

Social Media 78

Social Media Article Presentation Download 78

Retail TouchPoints

AUGUST 24, 2023

The deal coincides with the wide launch of CommentSold’s drop shipping capabilities, creating an end-to-end platform for direct-to-consumer (DTC) sales. “I Unlike many traditional social media platforms, followers and shoppers will remain accessible to sellers via direct notifications.

Drop Ship 216

Drop Ship Social Media Small Business Retail Fulfillment 216

BigCommerce

JULY 27, 2018

In 2018, content marketing costs were gauged to be 62% of traditional marketing schemes while simultaneously generating three times the leads of traditional methods. The consumer. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product.

Merchant Services 419

Merchant Services Payments Marketing BigCommerce 419

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. Let’s take a look at five mobile marketing trends for 2018 that can help you strategize your campaigns for maximum ROI.

Mobile 214

Mobile Marketing Social Media eCommerce 214

ROI Revolution

SEPTEMBER 11, 2019

To make sure you have all the available resources going into the second half of the year, here are the newest social media tools from Facebook, Snapchat, Instagram, and (newcomer) TikTok. No design work is necessary because the social media tool creates ads by leveraging popular templates and simplified ad detail options.

Social Media 60

Social Media Channel Gifts Mobile 60

Retail TouchPoints

AUGUST 15, 2022

After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor with consumers who had one too many bad experiences. Today marks the brand’s reintroduction to consumers with a multi-channel, multi-market campaign aiming at bringing the new experience of shopping on Wish to life.

Consumer 208

Consumer Marketing Multi-channel Accessories 208

Retail TouchPoints

AUGUST 19, 2024

This can be done through the effective use of granular data, which will in turn help retailers maintain customer loyalty and keep their revenues steadier, regardless of fluctuations in national consumer spending rates. With stubborn inflation squeezing the American consumer, times are certainly tough for the consumer.

Retail 298

Retail Customer Loyalty Consumer Social Media 298

Kissmetrics

MARCH 12, 2018

Without getting into specifics about “hyper-local” and “geo-social” (hot new buzzwords for 2018), my research and discussions centered on common themes around the Story Brand: Create a story around your brand, and stay consistent with that. Other humans – living, breathing consumers – keep them alive by doing business with them.

SEO 195

SEO Social Media Article Marketing 195

BigCommerce

FEBRUARY 1, 2018

But don’t assume consumers know these things as well. Those consumers who find your product or service appealing often share similar characteristics, which will help you fine-tune your messaging from top to bottom. What are customers saying on social media? What social media channels are they interacting with the most?

Marketing 373

Marketing Social Media Hobbies Information 373

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Optimizely

FEBRUARY 22, 2018

If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. C-Level Keynote Panel Discussion: Your Big Opportunity: Tapping Into The Omni-Nature of Today’s Consumer. Jenny Kaplan, Consumer Goods Reporter, Bloomberg. February 27th at 11:30 AM.

Omnichannel 186

Omnichannel Mobile eCommerce Shipping Costs 186

SellBrite

JANUARY 17, 2018

Over the past 17 years, consumers have been spending increasing amounts of money online. Businesses that are able to adapt to this demand and provide the most user-friendly mobile commerce experiences will stand out to buyers in 2018 and have a clear competitive advantage over less savvy sellers. Ecommerce sales jumped from $7.3

Merchant Services 145

Merchant Services Mobile Social Media Payment Services 145

GetElastic

SEPTEMBER 30, 2021

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data used to identify people.

Consumer 144

Consumer Information Fulfillment Social Media 144

Retail TouchPoints

JULY 22, 2021

When the economy is growing, consumers flock to stores. On the other hand, when a recession is imminent, consumers and their wallets generally stay put and are more conservative. This situation has forced retailers worldwide to adapt to a slew of new consumer demands while juggling a precarious supply chain. Cyber threats.

eCommerce 306

eCommerce Retail Payment Services Social Media 306

BigCommerce

SEPTEMBER 17, 2018

Instagram Stories have seen rapid growth and consumption YoY, with consumers and brands of all sizes flocking to the feature, which allows users to tell a story through a collection of pictures and video posts. Average complete rate for brand stories in 2018 is 72% , an 8% increase from Fall 2017. Shopping on Instagram Results Are In.

BigCommerce 375

BigCommerce Customer Social Media Channel 375

Wiser

NOVEMBER 15, 2017

In her article, What Will Cost More – and Less – in 2018 , she discussed the three main categories that consumers can expect to shell out a bit more (and less) for next year. “As a young makeup brand, it’s a lot easier to go direct to consumer with social media and the rise of influencers on social media.

Social Media 92

Social Media eCommerce Article Apparel 92

BigCommerce

JULY 19, 2018

has been the highest consumer of wine in the world since 2014. But the sector of the wine industry with the largest growth is direct-to-consumer sales (D2C). According to the 2018 Direct-to-Consumer Wine Shipping Report , there are two primary reasons for this growth. Since the late ‘90s, wine sales in the U.S.

Shipping Costs 263

Shipping Costs Shipping eCommerce Merchant Services 263

Kissmetrics

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Google Plus was Google’s fourth attempt at building a social media network. 5 Social Media Platforms That Replace Google Plus for Local Businesses.

Social Media 254

Social Media eCommerce SEO Information 254

Retail TouchPoints

MAY 18, 2023

Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018. After six months of B2C sales in the U.S., This is the key to growth.”

POS 253

POS Channel B2C Social Media 253

Optimizely

JULY 31, 2018

Maybe we should chalk it up to the British accents, but “You and Yours” has quickly become one of our go-to sources for consumer-related news. Where to start: Strategies for Building a Brand Using Social Media — Encouraging repeat purchases with social media doesn’t get talked about enough. You and Yours.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

RTP blog

DECEMBER 19, 2017

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. Note: IDC has been credited with coining the term “omnichannel.”)

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

Kissmetrics

MARCH 17, 2021

While the name “Gen Z” appears to have stuck, this generation of young consumers is sometimes also known as the Zoomers, in contrast to baby boomers. They’ve pretty much always had access to social media, with the first social platforms starting to gain traction in the mid-noughties.

Social Media 325

Social Media Games eCommerce Clothing 325

Retail TouchPoints

FEBRUARY 24, 2021

Best known for its line of serums named The Ordinary, Deciem was launched in 2013 and became a social media darling, garnering fans with its focus on transparency and accessible price points. ELC first invested in the company in 2017 and currently holds a 29% stake. ELC’s partnership with Deciem hasn’t been without drama.

Social Media 162

Social Media eCommerce Consumer Retail 162

Liveintent

MAY 9, 2018

People-based marketing was a hot topic at LiveRamp’s RampUp 2018. ” One of the sneaky, subversive, genius ideas behind people-based marketing is that it’s not about pushing more messages to the same consumers in new and interesting channels. Spouses share social media accounts. Families share computers.

Marketing 87

Marketing Social Media Customer Data Channel 87

Inflow Insights

MAY 22, 2018

Note: Curious how your social media presence and advertising strategy compares to your competitors? But, throughout the first half of 2018, we’ve seen even more dramatic changes to Facebook’s business platform. Today, Crate and Barrel has a flourishing social media presence, especially on Instagram and YouTube.

eCommerce 140

eCommerce Social Media Events Marketing 140

Retail TouchPoints

AUGUST 26, 2024

Our customer is and always has been the true fan, the collector, the content consumer, the maker…the ones actively living in and broadening the universes of our favorite stories,” Johnson said. “We The brand displayed 31 products during the convention and achieved a sell-through rate exceeding 85%.

Events 207

Events Accessories Apparel Consumer 207

SellBrite

DECEMBER 29, 2017

As an ecommerce business owner, you might be taking some time off to reset, but you’re probably also spending some of your down time thinking about what you need to do to really hit the ground running and grow your business in 2018. Reason 2: Because online consumers want to buy products from the right companies. Test New Product Copy.

eCommerce 149

eCommerce Gifts Shipping Costs Blog 149

Kissmetrics

AUGUST 10, 2021

How do they consume content? You can look at what they’ve written, what the blurb is, what social media pages they run, and even do a deep dive into their website. It takes time to build this authority, so the earlier you set up an author website and build out your social media profiles, the better.

Books 308

Books Marketing Social Media Information 308

SellBrite

DECEMBER 20, 2019

But as businesses experiment and try to give consumers what they want, the online retail space is changing rapidly. It also takes away from choice overload — the idea that access to too many choices makes decision-making more difficult and less satisfying — which can be a relief to consumers. Take Bonobos, for example.

eCommerce 184

eCommerce Social Media Merchant Services Payment Services 184

Retail TouchPoints

JULY 7, 2022

That’s because it’s the “everyday” influencers — creators who are making content as a side hustle rather than as a full-time job — who are able to truly, deeply engage with consumers. Social media platforms are the most visible, but it’s very difficult for creators to ‘own’ that experience,” said ShopStyle Collective’s Jerutis.

Marketing 280

Marketing Social Media Recommendation eCommerce 280

Retail TouchPoints

AUGUST 15, 2024

Recently we’ve seen a significant uptake from older generations, with gamers aged 55 to 64 rising by 95% from 2018 to 2022, peaking at 47% in 2021. As people who didn’t grow up with video games now discover them alongside younger audiences, the potential consumer base for retail brands expands significantly.

Games 227

Games Retail Events Presentation 227

FastSpring

OCTOBER 25, 2023

FastSpring provides an all-in-one payment platform for SaaS, software, video game, and digital goods businesses, including VAT and sales tax management, payment localization, and consumer support. software and SaaS sales data from 2018-2022 to glean insights into monthly and quarterly sales trends across the last five years.

Merchant Services 147

Merchant Services Payments Payment Services B2C 147

ecomdash

NOVEMBER 1, 2018

Donald Trump’s active social media digs at Amazon for their unfair use of the Postal Service and taxpayers. Watch out for fake apps and social media accounts, as it’s likely you could become a victim to a cyber scam. What do you think these updates mean for you as both a business owner and consumer?

eCommerce 61

eCommerce Merchant Services Shipping Costs Toys 61

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Social Media 245

Social Media Fashion Merchant Services eCommerce 245

Retail TouchPoints

MARCH 25, 2021

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A A new era of advertising is taking shape.

Retail 264

Retail Consumer Social Media POS 264

ESW

JANUARY 8, 2020

When consumers think of a luxury shopping experience, they’ll likely picture a private dressing room, a glass of champagne and their own personal stylist. More and more brands are opening their own online stores or partnering with third-parties, and they are doing it just in time to connect with the sector’s new luxury consumer.

Consumer 103

Consumer Social Media Retail Marketing 103