article thumbnail

Mobile World Congress 2018 Felt More Telco-Centric Again

Forrester eCommerce

Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility. These observations are of course subjective; they only reflect my observations over three days at the world’s leading mobility event.

Mobile 220
article thumbnail

2018 Mobile And New Technology Priorities For Marketers

Forrester eCommerce

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher.

Mobile 315
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Walmart Sues BJ’s Over Mobile Self-Checkout Technology

Retail TouchPoints

over its mobile Express Pay shopping app. The suit alleges that the app infringes upon features of the Scan & Go technology introduced by Walmart subsidiary Sam’s Club in 2016 and adopted by Walmart in 2018. Walmart Inc. has filed a lawsuit against BJ’s Wholesale Club Holdings Inc. Walmart Apollo, LLC against BJ’s in U.S.

Mobile 292
article thumbnail

5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

Mobile 214
article thumbnail

2018 Retail Best Practices Extended: Mobile Web

Forrester eCommerce

Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store.

Mobile 236
article thumbnail

With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

Mobile 419
article thumbnail

Mobile Express Checkout: PayPal’s Payment System

Groove

This payment processing system gives businesses the opportunity to expand their mobile sales tremendously. What Is Mobile Express Checkout? Mobile express checkout is PayPal’s mobile version of their express checkout service. Drive Conversions & Mobile Sales. Keep Security Your Top Priority. TLS Connection.