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By the time you read this, everything we’ve learned about mobileSEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.
That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. That focus on 2018 was important –– and asking them after Cyber Five even more so. In 2018, one thing is guaranteed, Facebook Ad inventory will go up in cost. Ecommerce Growth Strategies For 2018.
These six timely SEO strategies and resources for voice search will not only help you get more traffic from people using Siri and Alexa, but they will also become important pillars of your entire SEO strategy. How Does Voice Search Affect SEO? This means it’s important you focus on the local element of your SEO.
Local SEO is important. That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. These searchers are unlikely to find you if your local SEO is poor. What, Exactly, Is Local SEO? Name Address Phone.
And here’s 2018. My guess is because more of the world’s population has been getting access to the Internet due to the mass adaption of mobile devices more of them are interested in learning solutions to their problems. Here are my ten most popular pages in Brazil from an SEO traffic standpoint. Look at my US SEO traffic….
From workshops and boot camps to hearing from industry leaders you often read about in the news, these are the IRCE 2018 moments that aren’t to be missed. IRCE 2018 is June 5-8, in Chicago at McCormick Place West. Here are IRCE 2018’s top events. Must-Attend IRCE 2018 Sessions + Pre and Post Events. What Is IRCE?
2017’s Cyber Monday saw mobile internet’s first $2 billion dollar day, according to Business Insider , while BigCommerce merchants experienced their highest sales week ever. But it’s not just mobile purchases that you need to think about. That especially applies to mobile purchases. Run a mobile compatibility test with Google.
Statista says 52 percent of global internet traffic is mobile. A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent. . Then we see data showing that local searches are growing 50 percent faster than mobile search. Agency focus.
The Number 1 SaaS Ecommerce Platform Internet Retailer’s 2018 survey found BigCommerce to be the #1 SaaS ecommerce platform preferred by mid-market and enterprise retailers. Mobile optimized site, checkout and full experience (out of the box) and fully customizable. SEO features and fully customizable URLs throughout the site.
There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. ” Businesses that rely on local SEO companies dominate these micro moments in the long run. .” 6 of the Best Local SEO companies.
Without getting into specifics about “hyper-local” and “geo-social” (hot new buzzwords for 2018), my research and discussions centered on common themes around the Story Brand: Create a story around your brand, and stay consistent with that. It has also shaped what SEO is today. Look at Houzz.com… Where did they come from?!?!
And that backbone is technical SEO. Technical SEO is the structure of your website. That’s just one example of why technical SEO is so critical. That’s why I’m going to walk you through the most important aspects of technical SEO. The future is mobile-friendly. First, let’s talk about mobile devices.
Below are a few resources to help get you started: Quantcast provides free, accurate and dependable audience insights for over 100 million web and mobile destinations. This is one of the best tools for finding SEO and online marketing opportunities. Google Trends uncovers where your target customers are predominantly located.
Our sales have increased this year, and we are spending a lot more time relooking at our SEO,” says Rzepecki. However, the upside can be tremendous for a small business owner, as you’ll have a leg up on SEO and establish yourself as a leader within the industry from early on. How to Drive 364% Revenue Growth from SEO.
If you get your site's technical SEO wrong, everything else goes down the drain. In one study, 59 percent of SEO buffs named technical on-site optimization as their most effective SEO strategy. You’ll probably agree: You must understand what technical SEO is and how you can get it right. What Is Technical SEO?
So, here are the top 29 ecommerce metrics to measure in 2018. Here are key ways to dissect your conversion rate metric: Set conversion rate by channel: e.g. AdWords, SEO, Facebook, etc. Percentage of mobile visits (conversion KPI). Mobile growth continues to explode (as shown by ecommerce trends ). Sales conversion rates.
Actionable Amazon SEO strategies. Why mobile matters most – 70% of Amazon customers made purchases on Amazon’s mobile site – and how to optimize for it. How to get a 320% increase in sales in less than 10 minutes (hint: Amazon has SEO, too). Amazon success stories for inspiration. Understanding the Amazon a9 algorithm.
Search Engine Optimization (SEO) can make or break your BigCommerce store. BigCommerce SEO Basics. Use SEO Optimized (Short) URL Structure. Tips and Tricks to Enhance BigCommerce SEO. AMP stand for Accelerated Mobile Pages. This is a Google backed project that helps improve user experience on mobile devices.
Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. mobile and iOS v. Mobile Orders Surpass 50%. Mobile orders have surpassed desktop orders on all Cyber Week days except for Cyber Monday. Get The Data Now.
2018 was unequivocally the “year of mobile holiday shopping.”. 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY. 48% of orders were processed through mobile, up 19% YOY. Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY. MobileSEO is desktop SEO.
Best Shopify Plugins for 2018 – An Overview. We rounded up some of the must-have best Shopify plugins for 2018, sure to drive sales and growth. Plug in SEO. When done properly, SEO is one of the best ways to boost traffic and ultimately sales. So there you have it, the absolute best Shopify plugins for 2018.
Improve Mobile Search. Don’t forget about mobile users. According to Statista, more than half of all internet traffic comes from mobile devices. Typing on a mobile device can be cumbersome at best, and misspellings often lead users to “Not Found” pages even if the product is available. Internal Site Search Tools.
How Page Load Times Impact SEO. I want to quickly touch on the fact that Google uses mobile-first indexing. This means that for the most part Google uses the mobile version of a webpage’s content (as opposed to the desktop version) when analyzing a page’s relevance to a search term. How To Measure Webpage Speed.
Optimizing this is one way you can check your site’s SEO. Accelerated Mobile Pages. Accelerated Mobile Pages is an open source initiative recently started by Google to provide fast loading mobile websites that work with slow connection speeds. Mobile Usability. Structured Data. Links to Your Site. Google Index.
The dashboard wasn't intuitive enough for those who weren't tech-savvy, and you couldn’t even access it from a mobile device. With their mobile-optimized templates, you can design a storefront that’s responsive and appealing to customers visiting you with their phone or tablet. AmeriCommerce Review: SEO & Marketing.
So our team has updated this post for 2018 and we hope that it will continue to be a helpful resource. For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings. Inflow’s Cruft Finder SEO Tool. Test/Orphaned Pages.
SEO is complicated. If Google made SEO easy you would see product and service pages rank at the top of every Google search instead of content-rich pages. As you can see from the screenshot above, my 2018 search traffic shows a trend of going up and to the right (that throws the seasonality theory out the door). How Google works.
Yet many believe that video content is too expensive to produce, can weigh down web or mobile performance and is too cumbersome to host, manage and distribute. We know most consumers will be online this holiday season, so having a superb video SEO strategy is paramount. Myth: Video slows down your website.
Avoid the Doom Loop and Go Mobile Already! For FlexFire LEDs, the name of the net new customer acquisition game is SEO. Gartner predicts that by 2018, 70% of ecommerce will move from B2C and B2B models to models that focus on the individual customer experience. 80% of B2B buyers are using mobile at work. FlexFire LEDs.
In the ones where it isn’t – say, SEO – you’re competing against a gamut of competitors and bigger brands, often with a much bigger head start. The Carolina Panthers: Making the switch from Yahoo to BigCommerce meant a 16% decrease in site bounce rate, 83% increase in mobile conversion rate and a 37% increase in conversion across the board.
You’ve already experienced it… SEO is becoming harder and harder. And you have no choice but to leverage SEO as a tactic because everyone else is doing it. Well, the first thing you need to do is adjust how you think about SEO. Well, the first thing you need to do is adjust how you think about SEO. So, what should you do?
So our team has updated this post for 2018 and we hope that it will continue to be a helpful resource. If you’d like to learn more about producing strong copy for your eCommerce site, please contact our SEO team today. What is SEO Copywriting? eCommerce SEO Copywriting for Page Types. What is SEO Copywriting?
With most consumers heading online to search for local businesses, and mobile search on the rise, increased visibility is more critical than ever before. Additionally, research from Moz confirms the importance of online reviews to SEO. Let’s start with one of the most crucial elements for businesses today: getting found online.
That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). Doing so matters when it comes to SEO because high-quality content helps boost several ranking factors. Or it could break a story. Or it could be designed better.
Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches. But, guess what?
The BeStore theme comes jam-packed with numerous features such as configurable swatches, color and size options, and SEO optimization. The homepages are beautifully created for both desktop and mobile. Our 30 best Shopify themes of 2018 are curated exactly for you. Mix and match the different variants to provide a trendy store.
At the beginning of 2017, the National Retail Federation speculated that online retail would grow 3x faster than the rest of the retail industry, with mobile e-commerce sales soaring. But the good news is that starting an e-commerce business in 2018 is perfectly doable. You’ll need to do some SEO, too. SEO brings in traffic.
How will my store look on a mobile device? Can I customize the mobile experience? How do I show up for Google search results and improve my search engine optimization (SEO)? Shopify vs. BigCommerce: As of February 2018. . The Ultimate Guide to Ecommerce SEO. And that means it is the bedrock of your SEO strategy. .
The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. AMP powers more than two billion mobile pages and 900,000 different domains. How Accelerated Mobile Pages Work. And Google definitely met their goal.
It’s the opposite of traditional SEO. For example, the title “The Complete List of SEO Tools (Updated in 2018)” would do better than “The Complete List of SEO Tools”. Links still matter when it comes to SEO. If you want more listeners for your podcast, the best way is to add an exit popup to your mobile site.
The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. AMP powers more than two billion mobile pages and 900,000 different domains. How Accelerated Mobile Pages Work. And Google definitely met their goal.
Apple introduces the iPhone, revolutionizing the way we interact with mobile devices. Today, 80% of online shoppers visit retail sites on mobile devices and mobile commerce is expected to top $152B by 2021. Looking to Optimize Your Amazon SEO? Amazon launches Fulfillment by Amazon for third-party sellers. You’re in luck!
If you want to be rank high in SERPs in 2018, you’re going to need to start targeting your customers and not just keywords. With the move to mobile-first indexing and the growth of voice search, algorithms have had to get even better at deciphering intent rather than words. Off-Page SEO. Don’t worry. Content Strategy.
Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. It may be easier than you think! Facebook for Local Business.
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