Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. They’ve received several honors and awards, including #1 Pay Per Click Company in the USA 2018 and 2019.

PPC 206

PPC SEO Multichannel Social Media 206

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78

PPC Mobile Social Media Search Marketing 78

Kissmetrics

DECEMBER 14, 2020

Before you start experimenting with an advanced Amazon ads strategy, you need to identify which products would benefit the most from a PPC (pay-per-click advertising) boost by looking at product level profitability. Back in 2018, only three options were available to sellers : Other on Amazon, Remarketing off-Amazon, and Top Search on Amazon.

Improvements 360

Improvements eCommerce PPC Channel 360

Wiser

DECEMBER 1, 2017

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . Her articles are thoroughly researched and, in general, cover topics like data, social media, PPC and ecommerce.

PPC 74

PPC Shipping Costs Apparel Article 74

Kissmetrics

FEBRUARY 2, 2021

In 2019, it had over 45 million buyers , a notable increase from 2018. Etsy’s PPC feature works pretty much like any other PPC advertising campaign. Printables are popular, too. With all these changes, it’s fair to say Etsy has gone from strength to strength. Advertise Your Etsy Shop. One way to advertise your shop is Etsy Ads.

Shipping Costs 271

Shipping Costs Payment Services Shipping PPC 271

Kissmetrics

JANUARY 27, 2021

Now that you’ve got a basic handle or refresher course on the technicality of inbound marketing, let’s jump into the biggest trends to master before 2018. If you like PPC, they have tons of content about that. It’s now nearly 2018. You want to do this to create higher lifetime values and loyal customers. You read that right.

Marketing 318

Marketing SEO Blog Live Chat 318

BigCommerce

AUGUST 10, 2018

In April 2018, Hearst bought a minority stake in Gear Patrol , an enthusiast men’s brand focused on products and stories about the outdoors. Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. It is content and commerce at its finest.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

BigCommerce

NOVEMBER 28, 2017

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. Niche PPC Strategies. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. iPhone users spent 7.1%

BigCommerce 415

BigCommerce Small Business Retail Merchant Services Food and Beverages 415

ROI Revolution

DECEMBER 20, 2017

With 2018 right around the corner, what are the ecommerce trends that retailers like you need to be aware of in the new year? So without further ado, here are five ecommerce trends that will help to shape 2018. So without further ado, here are five ecommerce trends that will help to shape 2018.

eCommerce 60

eCommerce Mobile PPC SEO 60

FastSpring

APRIL 22, 2020

To understand what is the most effective marketing strategy for your business model, you should first understand the benefits of investing in an efficient marketing strategy: Increasing brand awareness – According to ChiefMartec , in 2018, there were around 7,000 SaaS solutions, which gives an idea about the competitiveness in a given market.

Marketing 122

Marketing PPC SEO Subscription 122

ROI Revolution

AUGUST 16, 2018

We are super excited to be able to give our attendees a sneak-peak at what this year’s ROI Revolution Summit 2018 has to offer! Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. ROI Revolution Summit 2018.

PPC 60

PPC Webinar Events eCommerce 60

Blue Winston

MAY 21, 2021

only books published in 2018, 2019, 2020) advertising for books that could not otherwise be advertised (product DSA campaigns) Campaign structure Keywords creation – here you can see how keywords were created (truncating from the Product name, with and without special characters).

PPC 98

PPC Books eCommerce Games 98

ROI Revolution

MAY 9, 2018

It was also announced that this updated Google AdWords platform will become the exclusive way to manage your account by the end of 2018. The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. Still need help?

Games 104

Games PPC Definition Reference 104

Store Growers

MAY 1, 2019

Source: Wolfgang KPI Report (2018). Notes: study with over 250 million website sessions and over €500 million in online revenue between July 2017 – June 2018. Source: Wolfgang KPI Report (2018). Source: Wolfgang KPI Report (2018). Source: Wolfgang KPI Report (2018). Source: Wolfgang KPI Report (2018).

eCommerce 128

eCommerce Mobile Shopping Carts Beauty and Health 128

ROI Revolution

MARCH 8, 2018

In part two, we’ll tackle three more of the trends that will impact brands, retailers, and ecommerce merchants in 2018. For PPC, YouTube TrueView video and discovery ads offer a powerful platform for advertisers to create engaging, story driven content to promote brand awareness. Let’s get to it!

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

Kissmetrics

MARCH 12, 2018

If you were doing PPC and targeted the broad match for social media, ads would show with any searches including social or media. If you were doing PPC and targeted the exact match for social media, ads would only show if someone typed in social media but not any other variation of that phrase. Organic results would include the same.

Social Media 209

Social Media SEO PPC Information 209

Inflow Insights

NOVEMBER 14, 2019

Overall, this page took a 38% hit to the traffic it was getting from these queries in August 2019 compared to August 2018. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Revenue from the products it linked to followed suit. Queries hidden. A “People Also Ask” section.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Kissmetrics

FEBRUARY 19, 2018

And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers. In their 2018 annual report on content marketing , CMI discovered that only 38% of B2C businesses have a documented strategy. They accept it.

Marketing 248

Marketing Social Media SEO Blog 248

Ecommerce Platforms

MAY 16, 2022

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). . The blog dates back to 2018 and covers topics including Common eCommerce Mistakes, Should I Upgrade to Shopify Plus?,

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Ecommerce Platforms

APRIL 1, 2019

In 2018 Amazon generated an estimated $258.22 Marketing on Amazon amounts to the money you spend on your PPC campaign; there’s nothing more to it really, just optimize your listing (or pay someone $50 to do it for you), optimize your PPC ACoS (advertising cost of sale), and you’re done. 30% increase compared to 2017.

Shipping Costs 128

Shipping Costs Payments Payment Services eCommerce 128

GetElastic

NOVEMBER 21, 2019

The digital affiliates who run ads are generally paid on a pay-per-click (PPC) method. Digital ad spending reached a projected $111 billion in 2018. These entities pool opportunities to resell ads, then coordinate the sale of those opportunities to advertisers.

Social Media 128

Social Media PPC Technology Other 128

ROI Revolution

FEBRUARY 28, 2020

PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 We saw our clients become increasingly interested in YouTube advertising in 2019, with 81 of our clients testing the video platform throughout the year – up 125% from 2018.

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

Inflow Insights

JANUARY 22, 2020

One of these articles had only 59 organic sessions total since it was published in October 2018: During this article’s best month in February, there were only 12 organic visitors from Google (and only 59 total since October 2018). We recently helped a client to find and optimize the underperforming blog articles on their site.

eCommerce 189

eCommerce SEO Article Recommendation 189

Whisbi

DECEMBER 12, 2018

Barcelona, 12 December 2018 –- Whisbi, the conversational sales & marketing platform for enterprises, announces today that it has raised €5M. We are completing a great 2018 and 2019 looks even more promising,” says Whisbi CEO Alex Bisbe. In fact, it is the fastest-growing software market and is expected to double in size by 2025.

Automotive 75

Automotive Multi-channel Telecommunications PPC 75

SellBrite

DECEMBER 9, 2020

In a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 Google Shopping allows you to show up in multiple search results—as a website, a text-only PPC ad, and a Shopping result. percent of retail search ad spend. in response to COVID-19, and by mid-October of 2020, Google finally opened Google Shopping to the world.

Merchant Services 175

Merchant Services Shipping Costs Article Information 175

ROI Revolution

JULY 3, 2018

According to Olivia Byrd, ROI Revolution PPC Analyst: “This integration to the new platforms is exciting as it will help us in the paid search industry to optimize more efficiently and make the best decisions with more inclusive data. Download our special report, The 2018 Ecommerce Trends + Tech Brand Growth Guidebook.

Management 106

Management PPC B2C Marketing 106

Ecommerce Platforms

APRIL 1, 2019

In 2018 Amazon generated an estimated $258.22 Marketing on Amazon amounts to the money you spend on your PPC campaign; there’s nothing more to it really, just optimize your listing (or pay someone $50 to do it for you), optimize your PPC ACoS (advertising cost of sale), and you’re done. 30% increase compared to 2017.

Shipping Costs 99

Shipping Costs PPC Payment Services Shipping 99

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. Automation, Smart Shopping, & Performance Max.

Marketing 172

Marketing Social Media White Paper SEO 172

Liveintent

OCTOBER 21, 2019

For instance, in January of 2018, Facebook updated its news feed algorithm , which resulted in a reduction in the number of advertising impressions available on the site. Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube.

White Paper 82

White Paper Social Media PPC B2C 82

ecomdash

MAY 1, 2019

With Amazon selling their own products now, the competition is nearly impossible to beat with using Amazon’s PPC program. Their feature has yet to be released, however the team has been working on it since the beginning of 2018. Amazon Plans to Close China Marketplace.

eCommerce 60

eCommerce PPC Subscription Fashion 60

ChannelAdvisor

SEPTEMBER 26, 2022

In 2018, Amazon combined AMS with its campaign manager tool, rebranding it as the Amazon Advertising Console we know today. . Amazon has carefully designed three pay-per-click (PPC) ad types for sellers, each with different benefits to support your unique marketing strategy. Amazon Sponsored Display.

PPC 59

PPC Recommendation Management Marketing 59

Inflow Insights

JANUARY 13, 2022

Even though their strategic content maintained its organic rank at position 0 AND position 1 (the “top” of Google’s organic results), the traffic to their money page decreased between August 2018 and August 2019. Queries hidden. Paid search advertising can help your website appear in the SERPs with more certainty than the above strategies.

eCommerce 136

eCommerce SEO Recommendation Article 136

Store Growers

APRIL 10, 2019

At the dawn of PPC, Google matched search queries with exact match keywords… exactly. Google’s last update in 2018 added “close variants that share the same meaning of your keywords” to exact matches expanding the list with synonyms, paraphrases, and results with the same implied intent. Google’s recent changes to exact match.

Article 161

Article PPC Recommendation Definition 161

Store Growers

MAY 16, 2019

They turned profitable in 2017 and made $150 million in 2018 selling 500,000 suitcases. So when we look at it from a PPC perspective, their domain choice was a good one. But in late 2018, Google added another type of Shopping ads, Showcase Ads. This might have contributed to the brand’s demise. Away’s Business.

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

GetElastic

SEPTEMBER 15, 2021

SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ). billion for SEO services in 2018 alone ( Source ). With effective SEO and optimization strategies , B2Bs can rank highly in search engines such as Google and Bing, ensuring that their pages provide the best solutions to a user’s search intent.

B2B 146

B2B eCommerce Customer SEO 146