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7 Common B2B Ecommerce Challenges (+ How to Overcome Them)

BigCommerce

In 2019, only 13% of all B2B sales were generated digitally. By 2023, when U.S. B2B online sales are projected…

B2B 545
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Opposites Attract: LogRhythm And Exabeam To Merge

Forrester eCommerce

This is another big change for the Security Analytics Platform market, which has been undergoing a rollercoaster of activity the past few years, from Microsoft announcing Sentinel in 2019, to Cisco’s acquisition of Splunk, to XDR vendors shooting their shot, to vendor […]

Marketing 505
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16 Workflow Automation Ideas for Ecommerce Businesses

BigCommerce

According to Statista, it was worth $3.535 billion at the end of 2019. The ecommerce industry is booming. That’s after year-on-year…

eCommerce 523
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The 100 Best Channel Podcasts Of 2021

Forrester eCommerce

Since posting our top 64 channel podcasts in 2019, there has been explosive growth in podcast adoption. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower.

Channel 535
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? Forrester found “only 1.2%

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Who Is Responsible For Responsible AI?

Forrester eCommerce

In 2019, we predicted that there will be three high profile AI related PR snafus in 2020. It’s only August and we’ve already seen plenty of examples of AI going wrong – the ACLU sued facial recognition provider Clearview for violating a well-known Illinois state biometric law in the US, the UK’s Home Office was […].

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What I See Coming For The Channel In 2020

Forrester eCommerce

In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face. Preparing for this years list of future channel trends has been an immersive experience to say the least. I received 78 briefings from the technology companies who are inventing new ways to […].

Channel 524
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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.