Macy’s Creates Mini-DCs in 35 Stores to Optimize Online Fulfillment
Retail TouchPoints
NOVEMBER 28, 2022
While digital penetration is nowhere near the highs it reached during the pandemic, when online accounted for approximately 40% of sales, according to Macy’s CEO Jeff Gennette, ecommerce is continuing its pre-pandemic growth trend with digital penetration this year at 33% , up from 25% in 2019. .
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