What is Programmatic Buying For PPC?
Kissmetrics
APRIL 22, 2021
billion in 2019. You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Fifty-four percent of agencies purchased more than 41 percent of their video inventory through programmatic advertising, compared to only 50 percent in 2019. What does it even mean?
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