Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping
Wiser
DECEMBER 6, 2018
The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel. Multi-channel shopping is the name of the game today. . Online or in-store?
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