Forrester eCommerce

DECEMBER 8, 2019

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere.

Mobile 389

Mobile Marketing Customer Experience B2C 389

Forrester eCommerce

NOVEMBER 17, 2019

So, we issued our 2020 DevOps predictions. Here are some of the additional trends Forrester is tracking in DevOps for 2020: The end of plan/build/run and stage gates. We were limited in number and format and there were a lot of great ideas.

Operations 356

Operations Management Customer 356

Forrester eCommerce

DECEMBER 14, 2020

Eager as B2B marketers may be to turn the page on 2020, there were clear positives amid the challenges. Here are eight lessons to carry into the new year.

B2B 501

B2B Marketing Customer 501

Forrester eCommerce

SEPTEMBER 7, 2020

Last week, IFA 2020 took place both in Berlin and virtually. I attended the virtual fair, which was an excellent experience. You could really feel how people were excited to meet both physically and virtually.

Consumer Electronics 293

Consumer Electronics Electronics Consumer B2C 293

Forrester eCommerce

FEBRUARY 8, 2021

We’re taking a look back to what we predicted would happen in 2020, and grading our predictions. You’re probably tired of hearing about 2021 cybersecurity predictions. This is something different. After all, why make predictions in the first place if we’re not going to reflect and assess ourselves afterwards?

Management 354

Management Customer 354

Forrester eCommerce

MAY 12, 2020

For our annual “The Top Retail Technology Investments In 2020” research, we interviewed over 60 retail and brand professionals to understand which technology initiatives they are prioritizing in […].

Retail 468

Retail Technology Customer 468

Forrester eCommerce

NOVEMBER 5, 2020

This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We We did *not* rule out developers, as long as they also had runtime responsibilities).

Operations 523

Operations Technology Customer 523

Forrester eCommerce

MARCH 1, 2021

This week, we published scores for our 2020 cloud predictions. This is an exercise we do every year to hold us — the prediction-makers — accountable to our predictions. We assess if our predictions came to pass and explicitly call out if we were vague, too aggressive, or just simply wrong. Although we pride ourselves […].

Operations 311

Operations Customer 311

Forrester eCommerce

DECEMBER 16, 2019

Traditional technologies are no longer addressing the growing needs of modern business, that’s why a massive quantity of tech and telecom vendors, and now a significant amount of enterprises & government agencies are all expanding their investments in Edge Computing for 2020. And why you should do the same.

Technology 420

Technology Customer 420

Forrester eCommerce

OCTOBER 14, 2020

It’s Amazon Prime Day and Big Billion Days week — a fitting time to kick off Holiday 2020 and Forrester’s annual holiday prep blog series.

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Events Blog Marketing Customer Experience 286

BigCommerce

DECEMBER 8, 2020

2020, however, is bringing in a… Thanksgiving, Christmas, New Year’s Eve are the trifecta of most profitable holidays for retailers.

Retail 407

Retail 407

Forrester eCommerce

MARCH 13, 2020

Based on recent events, we are revising our tech market forecast for 2020 downward. In the best case, we are now looking at US and global tech market growth slowing to around 2% in 2020. That assumes that the US and other major economies have economic declines in the first half of 2020, but recover […].

Marketing 436

Marketing Events Other Customer 436

Forrester eCommerce

FEBRUARY 8, 2021

It’s official: 2020 was a sucky year for fintech funding. After rising rapidly from under $1 billion in 2010 to over $41 billion in 2019, fintech funding dropped appreciably in 2020. Overall investment in fintech was down 31% in 2020 compared to the previous year.

Customer 307

Customer 307

Forrester eCommerce

JUNE 15, 2020

After releasing “The Forrester Wave™: Continuous Delivery And Release Automation, Q2 2020” earlier this month, it’s a good time to pause and reflect on (in the immortal words of the Grateful Dead) “what a long, strange trip it’s been.” ” We’re about 10 years into the DevOps journey.

Operations 435

Operations Customer 435

Forrester eCommerce

JUNE 24, 2020

Apple revealed major announcements for the new iOS 14 system during its Worldwide Developers Conference 2020. What is coming to the iPhone demonstrates a deep understanding of our behavior and use of our devices in mobility. It also makes a clear statement on privacy and diversity principles.

Mobile 476

Mobile Customer Experience Customer 476

Forrester eCommerce

MARCH 27, 2020

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series.

Retail 349

Retail Customer 349

BigCommerce

AUGUST 18, 2020

Join us on October 6-8, 2020 for our third annual Make it Big… We’re back — and bigger than ever.

eCommerce 412

eCommerce BigCommerce 412

Forrester eCommerce

JANUARY 23, 2020

The theme of Forrester’s “Predictions 2020: B2B Marketing And Sales” report was “accelerating response to the great expectations for the B2B buying experience.” The report made five unique calls; one of them was mine: The number of organizations with audience-based structures will more than double.

B2B 338

B2B Marketing Customer 338

Forrester eCommerce

APRIL 27, 2020

Our team of security and risk analysts spent the past few months brainstorming and curating tactical and strategic advice designed to improve your security programs for 2020 and beyond. and then along came the COVID-19 global pandemic. In the midst of this, firms are undergoing a shuffle of priorities to accommodate a […].

Recommendation 320

Recommendation Improvements Customer 320

Forrester eCommerce

AUGUST 27, 2020

Forrester’s Canada Customer Experience Index 2020 reveals the scores of 147 brands across 12 industries. This year is especially exciting for two reasons: 1. We added the utilities industry.

Customer Experience 370

Customer Experience Customer 370

Forrester eCommerce

MAY 7, 2020

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series.

Retail 355

Retail Marketing Customer 355

Forrester eCommerce

JULY 6, 2020

On June 24, the International Monetary Fund (IMF) released its updated forecasts for global and country economic growth (World Economic Outlook Update, June 2020). The updates to its April 2020 report show a deeper recession in 2020 and a shallower recovery in 2021 for the world economy as a whole, as well as for most […].

Marketing 357

Marketing Information Technology Customer 357

Forrester eCommerce

NOVEMBER 1, 2019

Read Forrester's predictions on what to expect from the IoT market in 2020. Business use of the internet of things continues to expand.

Marketing 390

Marketing Customer 390

Forrester eCommerce

NOVEMBER 4, 2019

In 2020, the cloud computing market will sees interesting new alliances and face new security concerns. Read Forrester's 2020 cloud predictions to find out more.

Marketing 353

Marketing Customer 353

Forrester eCommerce

NOVEMBER 4, 2019

DevOps teams will see some new trends in 2020 that will impact their work in GRC, introduce new tools, and bring additional business value. Learn more from Forrester Principal Analyst Charles Betz.

Information 368

Information Technology Operations Customer 368

Forrester eCommerce

NOVEMBER 3, 2020

Today, we released the “The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2020.” We looked at the top 11 vendors in the market today and evaluated them across 33 criteria.

Operations 381

Operations Management Marketing 381

Retail TouchPoints

MARCH 3, 2021

The Planning and Visual Education Partnership (PAVE) has awarded Ielyzaveta Ignatyeva from the Fashion Institute of Technology (FIT) as the 2020 Bergmeyer Scholarship recipient.

Fashion 264

Fashion Technology Retail 264

Groove

JANUARY 8, 2021

If you thought that the fulfillment, shipping and delivery process was difficult during the 2020 holiday season, you may be in for an unpleasant surprise the weeks following the holidays. According to Adobe Analytics, 2020 Cyber Monday alone set a new record for the largest U.S. In 2020, that number topped 50%.

eCommerce 263

eCommerce Fulfillment Subscription Consumer 263

Forrester eCommerce

NOVEMBER 4, 2019

Learn Forrester Research's top 5 predictions for the software development market in 2020. The world of software development will see big changes.

Marketing 337

Marketing Information Technology 337

Forrester eCommerce

MARCH 17, 2020

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail.

B2C 365

B2C Marketing Retail Management 365

Forrester eCommerce

FEBRUARY 26, 2020

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the CMO predictions for the year, we spoke with experts Keith Johnston and Nick Monroe.

Retail 334

Retail Customer Experience Customer Marketing 334

Forrester eCommerce

FEBRUARY 3, 2020

With the first month of 2020 officially behind us, I’m continuing to explore the broadening role of product information management (PIM). Watch the video blog above to hear about three trends I’m watching this year and more about what research is underway! Forrester clients can schedule an inquiry with me here.

Blog 293

Blog Information Management Customer 293

Retail TouchPoints

JANUARY 25, 2021

Additional results for the 2020 holiday season are coming in, and the outlook is rosy despite the unprecedented challenges: Adobe Analytics pegged year-over-year online shopping growth at 32.2% , totaling $188.2 Retailers With an Omnichannel Lead Flexed it During Holiday 2020. billion , while the NRF measured 8.3%

Omnichannel 251

Omnichannel Shipping Costs Department Stores Fulfillment 251

Forrester eCommerce

MARCH 18, 2021

Despite COVID-19, customer experience measurement improvement at leading companies continued in 2020 and led to business growth. Learn more.

Customer Experience 312

Customer Experience Improvements Customer 312