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Coming off of a year like 2020 makes analysts and futurists reluctant to make any kind of predictions going forward! When I published the “What I See Coming For The Channel 2020” I totally missed the pandemic, social unrest and pandemonium, and even murder hornets somewhere in the middle. That being said, many of the […].
In a tumultuous 2020, ravaged by a pandemic and witness to a surging demand for equality, six brands occupied the spotlight. The Best Brands Are Forged In The Crucible Of Crisis As I spent 2020 researching, writing about, and working with brands, it was clear that branding as usual wasn’t cutting it. I had to […].
We are entering the 11th anniversary of Double 11 (AKA Singles’ Day) the largest shopping festival in the world in 2020. We expect that: It will be the longest and most complex Double 11 ever. Brands and retailers are eager to recover from the impact of COVID-19 and will double down on their investment on […].
Eager as B2B marketers may be to turn the page on 2020, there were clear positives amid the challenges. Here are eight lessons to carry into the new year.
Is your team focused on building a reliable tech stack for 2020? Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.
This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We We did *not* rule out developers, as long as they also had runtime responsibilities).
For our annual “The Top Retail Technology Investments In 2020” research, we interviewed over 60 retail and brand professionals to understand which technology initiatives they are prioritizing in […].
2020’s Remote Work Is The Exception No Business Wanted The sudden arrival of the COVID-19 pandemic has thrust every organization into a patchwork of unplanned workforce responses.
Apple revealed major announcements for the new iOS 14 system during its Worldwide Developers Conference 2020. What is coming to the iPhone demonstrates a deep understanding of our behavior and use of our devices in mobility. It also makes a clear statement on privacy and diversity principles.
This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Companies have short attention spans when it comes to data governance. Even for organizations with sustained programs, the continuous push and pull of new regulations, projects, or data and analytics investments create constant disruption.
In a year when bright spots were hard to come by, several valuable, hard-won lessons emerged for sales organizations that will serve them well in the years to come.
Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face. I received 78 briefings from the technology companies who are inventing new ways to […].
Marquee bought the brand from Gordon Brothers , which acquired Laura Ashley out of bankruptcy in 2020. Brand management firm Marquee Brands has acquired British fashion and lifestyle label Laura Ashley and will use the acquisition to establish its first European headquarters in London. Financial details of the transaction were not disclosed.
Lord & Taylor was an early victim of COVID; the retailer closed all its physical stores in 2020. Rather than open its own physical stores, Regal Brands reportedly will seek to position Lord & Taylor products in other luxury retailers such as Saks Fifth Avenue and Nordstrom.
This year’s Adobe MAX Creativity Conference keynote hit consistent themes that Adobe has focused on for years, such as creativity for all, accelerating creation, enabling collaboration, and elevating skills. That’s not an indictment; it’s a sign the company has a clear strategy for its creativity offerings and is sticking to it.
With the ever-changing economic landscape, Forrester’s Forecastview team developed a scenario model to understand the short- and long-term impacts of COVID-19 on the retail industry.
^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.
Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert
Post-2020 life has changed the world in many ways — not the least of which is accelerating our reliance on digital commerce.
Buchanan, who joined Michaels as CEO in January 2020, received praise from Andrew Jhawar, Chairman of that retailer’s board: “Ashley has led Michaels through significant transformation , delivering on key strategic initiatives that have enabled sustainable and profitable growth.”
This year of the pandemic will forever be known for its effect on the way we work and interact. Although our “new normal” will be temporary, the digital transformation it brought about will prove lasting. Amid the chaos, insurtechs, with their digital-first business models, have benefited as their funding has continued to improve.
The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in the Roaring 2020's, a period of fast growth and dynamism. The Roaring '20s followed the pandemic of 1918/1919.
On December 11, 2020 the US Food and Drug Administration gave its stamp of approval […]. What do you do when you absolutely must get your vaccine to the destination on time and keep it very, very cold? Advances in Internet of Things technologies are make it possible to monitor temperatures of vaccine shipments in transit.
2020 was no doubt a crazy year. But despite all the disruption, APAC organizations actually delivered better customer experiences in 2020 than in 2019. In Australia, one bank and two superannuation firms saw statistically significant improvements in their CX Index scores.
In 2019, we predicted that there will be three high profile AI related PR snafus in 2020. It’s only August and we’ve already seen plenty of examples of AI going wrong – the ACLU sued facial recognition provider Clearview for violating a well-known Illinois state biometric law in the US, the UK’s Home Office was […].
Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.
In 2020, we surveyed […]. You can stop reading now… Still not convinced? We can measure this. Forrester’s CX Index methodology measures how well a brand’s customer experience strengthens customers’ loyalty.
In March 2020, as the implications of a global shutdown of physical offices became apparent, executives responsible for digital initiatives went into overdrive. If your firm is already digitally advanced, it’s likely to be faring far better than less advanced competitors by now.
Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet article m’inquiète mais paradoxalement ne me surprend pas. En l’espace de neuf mois, nous nous sommes habitués à […].
Low-code dev platforms have been around for 30 years, but in 2020, adoption has reached an inflection point. Today, a majority of developers report they are either planning on or have already implemented a low-code platform to build digital business applications (see figure).
Some people would call 2020 “biblical.” Fires raged across Australia for almost 80 days; a locust plague has ravaged East Africa; the COVID-19 pandemic has dramatically changed our way of living; social unrest and racial discord erupted in the United States and spread to other countries. And the year is not even over yet. When […].
If the rest of the decade is anything like 2020, tech leaders are in for quite the ride. With an overnight forced migration to all things digital and virtual, projects that previously took two years were rolled out in two months — or even two weeks. CIOs and their digital and business colleagues have been […].
In 2021, the pandemic will affect customer experiences and the CX profession even more than it has in 2020, especially in terms of trust, safety, and inclusion. Get a preview of our customer experience predictions for 2021.
By May 2020, more than six in 10 US online adults reported making an online transaction, such as purchasing groceries or ordering restaurant delivery, for the first time. When the COVID-19 pandemic forced stores to close, online commerce pulled ahead at the fastest rate since 2002.
Satya Nadella in April 2020 told thousands of developers at the online Microsoft Build conference “we’ve seen companies do in 2 months what they normally would do in years…”. Future Fit Organizations are Adaptive Covid-19 has accelerated the need for enterprises to adapt to rapidly changing market conditions.
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