Retail TouchPoints

SEPTEMBER 18, 2020

Consumer expectations are constantly on the rise, driven by innovations and new offerings that promise more efficient and personalized experiences. Now that the COVID-19 pandemic has shifted even more of our lives online, introducing new consumers to digital sales channels, providing seamless digital experiences is more urgent than ever.

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Retail TouchPoints

AUGUST 26, 2021

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season.

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Consumer Marketing Mobile Customer Experience 317

Retail TouchPoints

APRIL 8, 2021

Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value. Nearly half ( 48% ) of Americans bought an item through resale in 2020, according to research from C2C resale marketplace OfferUp. The Cool Factor.

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Consumer Fashion Social Media eCommerce 351

Retail TouchPoints

JANUARY 4, 2022

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. Recommerce checks many boxes for both consumers and businesses. Consider that 223 million consumers say they have or are open to shopping secondhand products.

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Consumer Clothing Retail Apparel 325

Retail TouchPoints

NOVEMBER 27, 2020

Some shoppers, especially those in the older demographic, made online purchases for the first time due to the pandemic and have been continuing to use ecommerce channels even as stores reopened. I believe that 2020 will be the year that Black Friday merges with Cyber Monday and permanently shifts to becoming an online event.

Electronics 317

Electronics Consumer eCommerce SEO 317

Retail TouchPoints

NOVEMBER 17, 2021

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behavior is still changing.

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Consumer Omnichannel Leisure Supplies 325

Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. billion in sales in 2020. In 2010 , adults in the U.S. earning $26.97

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Consumer Social Media Retail Multi-channel 312

Retail TouchPoints

OCTOBER 22, 2020

The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique challenges. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Speaking of Online and In-Store Channels…. A Bewildering Competitive Landscape.

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Retail Presentation Gifts Channel 271

Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

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Channel Retail Customer Experience Operations 246

Kissmetrics

SEPTEMBER 29, 2020

Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. We’ve worked with huge global brands on their audience targeting, messaging and creative across multiple social channels. Utilizes Multiple Channels.

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Social Media Marketing B2B eCommerce 331

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 264

Consumer Fulfillment Supplies Technology 264

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media.

Payment Services 249

Payment Services Payments Social Media Consumer 249

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it will make up the vast majority — over 91% — of the current U.S. digital advertising spend in 2024, according to eMarketer.

Retail 278

Retail Omnichannel Technology Improvements 278

Kissmetrics

AUGUST 13, 2020

Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels. 93% of consumers turn to customer reviews and testimonials when deciding to buy something. However, they don’t just produce great videos. Because it does !

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Marketing Social Media SEO Workshop 361

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. million loss in Q3 2020. The DTC flywheel is designed to help brands effectively attract, engage, delight and retain customers across all channels.

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Consumer Channel eCommerce Customer Experience 259

Retail TouchPoints

OCTOBER 21, 2024

” Aligning with the Demands of Today’s Consumers “Some of the language that I continue to hear when I go to many of [my go-to-market appointments] are things like, ‘What will our adjacencies be?’” Consumers are finding inspiration everywhere, and they’re more eclectic in their fashion choices. ” Hyman added.

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Consumer Fashion Shipping Costs Clothing 264

Retail TouchPoints

DECEMBER 12, 2024

The holiday shopping frenzy is officially in full swing now that Thanksgiving weekend has ushered in Cyber Week dealmaking, and brands are pulling out all the stops to capture consumer attention during the most lucrative retail season of the year.

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Travel Books Accessories eCommerce Technology 173

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

Consumer 278

Consumer Social Media Multichannel Fashion 278

Retail TouchPoints

DECEMBER 7, 2020

Black Friday Weekend vs. Spring 2020. The worst of the pandemic — the very bottom of the retail traffic journey — occurred the week of April 12, 2020, when year-over-year traffic was down 83%. That means seven out of the nine days were within range of the pre-Black Friday 2020 trend. But first, a little recent history.

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Shipping Travel Events Gifts 243

Retail TouchPoints

DECEMBER 3, 2021

Consumers have changed, they are less willing to be dictated to, they are harder to predict and they’re moving faster — now more than ever we’re seeing merchants and planners and designers looking for ways to be more attuned, more regularly, with what their consumers want.”. Distribution is No Longer Destiny.

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Consumer Merchant Services Retail Social Media 264

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs. Socially-Conscious Sally. Newly-Online Nelly.

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Consumer Magazine Search Marketing Marketing 264

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. TikTok is undoubtedly at the forefront of technological innovation and more advanced, engaging content. Influencer Marketing.

Consumer 246

Consumer Magazine Social Media Clothing 246

lateshipment

OCTOBER 16, 2020

A question that is largely on the minds of retailers and consumers alike. With COVID-19 still at large, consumers will be making difficult shopping choices and retailers will be scratching their heads for a strategy that will bring them a great sale. What are consumers planning? What do retailers have in store for them?

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Shipping Costs eCommerce Social Media Shipping 211

Retail TouchPoints

JULY 12, 2021

The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces. Meeting Consumers ‘Where They Are’. Nevertheless, in 2018 the party goods retailer went a step further and began selling on Amazon as well.

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Channel Omnichannel Consumer Outdoor 299

lateshipment

OCTOBER 30, 2020

Expected consumer spending – Consumers in the United States are projected to spend $8.05 Target audience – Most Americans Expected consumer spending – An Average American plans to spend $186 on Thanksgiving. shoppixelchick) October 25, 2020. Important eCommerce Events.

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Shipping Small Business Retail Marketing Retail 243

Retail TouchPoints

APRIL 13, 2021

Ethical consumer goods brand The Honest Company filed for its long-anticipated IPO on April 9, 2021. In 2020, The Honest Co. million , with 55% of the increase coming from digital channels, according to the filing. million in 2020, and the company has yet to have a profitable year since its founding. The Honest Co.

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eCommerce Consumer Consumer Goods Channel 279

BigCommerce

DECEMBER 19, 2017

Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. The method in which consumers shop is continually evolving. Consumers can now pay with: Their phone and apps. ecommerce market by 2020.

Merchant Services 337

Merchant Services Presentation Payments Payment Services 337

Retail TouchPoints

JANUARY 11, 2021

While it’s hardly noteworthy that a retailer increased online sales during some of the worst months of COVID, M.Video-Eldorado Group , a 1,039-store electronics and appliance retailer serving more than 250 regions across Russia, did much more than simply funnel products through its suddenly active ecommerce channel. year-on-year.

Electronics 301

Electronics Payment Services Retail Mobile 301

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Retailers Going Live. Looking Ahead.

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Social Media Retail Channel Events 306

Retail TouchPoints

APRIL 21, 2021

The Shopify Pinterest Channel is now home to more than 1.7 The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. million merchants.

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Shopify Multi-channel Small Business Retail Marketing 321

Retail TouchPoints

DECEMBER 17, 2021

Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. On the other hand, an omnichannel approach weaves together communication touch points across all channels to create a more cohesive journey. The benefits of going omnichannel? Aberdeen Group ).

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Omnichannel Multichannel Multi-channel Customer Retention 328

Retail TouchPoints

APRIL 26, 2021

The tween retailer shuttered its remaining brick-and-mortar locations in late 2020 — which had numbered 2,800 at the brand’s peak — following the bankruptcy of parent company Ascena Retail Group. ”

Accessories 300

Accessories Retail Apparel eCommerce 300

Retail TouchPoints

JANUARY 5, 2021

Preliminary holiday 2020 results have proven unsurprising so far: analysts expect modest year-over-year growth fueled by a massive increase in ecommerce activity across a longer-than-usual season. 24, 2020), or 2.4% However, the larger story of holiday 2020 is still being written. 11 through Dec. during the traditional Nov.

Shipping Costs 311

Shipping Costs Merchant Services Retail Electronics 311

Ecommerce Platforms

MARCH 9, 2020

First off, there’s an anticipated ecommerce growth rate of about 16% in 2020, according to eMarketer. Shopify, which currently stands as an in-demand and the most popular ecommerce selling channel by merit, hosts over 1 million active users. Amazon, eBay, third-party channels). Despite that, the competition is hard to crack.

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Shipping Costs Merchant Services Shopify Payment Services 239

BigCommerce

JUNE 15, 2017

These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. Direct-to-Consumer Deployments. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product.

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BigCommerce eCommerce B2B B2C 418

Retail TouchPoints

JUNE 3, 2021

As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. Marketing: There are a multitude of channels and tactics that allow you to maximize customer reach and engagement. We did more sales in November and December 2020 than in all of 2019.

eCommerce 361

eCommerce Omnichannel Merchant Services Channel 361

Retail TouchPoints

MARCH 2, 2021

Consumers returned $428 billion in merchandise last year, nearly 11% of all U.S. So when ecommerce sales jumped 32% percent year-over-year as they did in Q4 2020, returns also went through the roof. Most Consumers, Even Those Shopping Online, Prefer to Return In-Store. More Online Sales Means More Returns.

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Merchant Services Retail Multi-channel eCommerce 328