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Rent the Runway CEO on the Evolution of Consumers and Her Company

Retail TouchPoints

” Aligning with the Demands of Today’s Consumers “Some of the language that I continue to hear when I go to many of [my go-to-market appointments] are things like, ‘What will our adjacencies be?’” Consumers are finding inspiration everywhere, and they’re more eclectic in their fashion choices. ” Hyman added.

Consumer 264
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Nordstrom Launches Livestream Shopping Channel

Retail TouchPoints

Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming, according to CNBC. retailer showing interest in this growing channel. Walmart previously hosted a TikTok livestream during the 2020 holiday season. Nordstrom isn’t the only U.S.

Channel 286
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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 347
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The Value of Owning Your Channels

Optimizely

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Revenue in the ecommerce market is projected to reach US$389,620m in 2020.

Channel 195
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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. in June 2020, which is significantly more than its April 2020 projection of a 3% decline. Challenge 2: Consumer Confidence — Slow to Recover. However, IMF projects a 5.4%

Retail 279
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Nordstrom Expands Retail Media Offerings to Third-Party Channels

Retail TouchPoints

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 246
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10 Consumer Trends Shaping the Future of Retail

Retail TouchPoints

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. Future Commerce partnered with Method + Mode to conduct broad consumer research over a period of three months ending in January 2021. The desire for more, not less, is winning the battle for our psyches.

Consumer 342