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Casper Partners with Nordstrom as Part of Multichannel Strategy

Retail TouchPoints

owned retail stores and ecommerce channel. Casper’s strategic expansion of its retail partnerships has driven a nearly 90% increase in revenue from this channel in the six months ended June 30, 2020 compared to the same period in the prior year.

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Myth #1: Omnichannel and multichannel are the same. While they might sound similar, omnichannel and multichannel are NOT the same. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This is one of the biggest offenders. Aberdeen Group ).

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Jewelry Retailers: Prepare Your Curbs, not Your Cases, for 2021

Retail TouchPoints

While certain ecommerce verticals saw mind-boggling sales increases in 2020, luxury goods, including jewelry, enjoyed more modest revenue boosts, according to Signifyd Ecommerce Pulse data. Upscale jewelry designer Gorjana, for example, saw 300% growth in 2020, with a 400% monthly increase in sales between April and May 2020 alone.

Jewelry 269
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Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces

SellBrite

Multichannel distribution means taking that foundation and expanding it to new buyers on different channels. Our research shows that online sellers on 3+ channels see significantly higher revenue than single-channel sellers. Multichannel distribution isn’t optional if you want to build a thriving ecommerce business.

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6 Trends that Point To a Holistic Approach to Ecommerce

Retail TouchPoints

2020 was a milestone year for ecommerce. 1: The Customer is the Channel. The importance of omnichannel has been preached for years, yet most ecommerce entrepreneurs are stuck in multichannel mode. Likewise, customer journeys can’t be categorized by channel. People move across online touch points and channels by osmosis.

eCommerce 279
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AJ Tack Hands the Reins to ChannelAdvisor for More Effective Multichannel Marketing

ChannelAdvisor

When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels. Maximizing Listings Across Channels. There was a large learning curve, having to navigate the different platforms,” said Roeber.

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The 10 Best Adwords Companies of 2020

Kissmetrics

We’re able to compound the results you achieve with your AdWords campaigns by integrating them with other channels. Voy Media is ideal for clients who are looking for multichannel advertising and an agency that can manage budgets across various platforms (e.g., Voy Media – Best for cross-platform ads.

PPC 206