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Emotionally Charged Consumers Are Ready For New Experiences

Forrester eCommerce

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 520
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CMOs: Understand The Ebb And Flow Of US Consumer Energy Through 2020

Forrester eCommerce

“Change is constant” is an adage that haunts 2020, and consumer emotions are fluctuating with every shock to the consumer’s world.

Consumer 243
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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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Rent the Runway CEO on the Evolution of Consumers and Her Company

Retail TouchPoints

” Aligning with the Demands of Today’s Consumers “Some of the language that I continue to hear when I go to many of [my go-to-market appointments] are things like, ‘What will our adjacencies be?’” Consumers are finding inspiration everywhere, and they’re more eclectic in their fashion choices. ” Hyman added.

Consumer 264
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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Post-2020 life has changed the world in many ways — not the least of which is accelerating our reliance on digital commerce. So, how can we take on this next, purpose-driven generation of consumers? This webinar will include: What the next generation of e-Commerce customers are looking for.

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2020 has Seen an Irreversible Change in Consumer Behavior; Now is the Time to Adapt

Retail TouchPoints

2020 has been an exceptional year for the retail sector, with all businesses having to rapidly adapt in some way or another. Such a time of upheaval has led to a permanent, irreversible change in consumer behavior as shoppers embrace the convenience and security of ecommerce more readily. Consumer Behavior has Changed for Good.

Consumer 342
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Post-Pandemic Travel: Consumers Seek Variety And Adventure Within Safe Circles

Forrester eCommerce

Our data over the course of 2020 revealed the internal consumer tension between desire and fear. On the one hand, consumers expressed an ongoing appetite for adventure and variety of experience. On the other, closed borders, stay-at-home mandates, and pervasive consumer fears brought the travel industry to a grinding halt.

Travel 433