Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 347

Consumer Omnichannel Events Customer Experience 347

Retail TouchPoints

JANUARY 2, 2025

Marquee bought the brand from Gordon Brothers , which acquired Laura Ashley out of bankruptcy in 2020. Laura Ashley now joins Marquees slate of consumer brands, which includes Martha Stewart , Sur La Table , BCBG , Destination Maternity and Dakine. Financial details of the transaction were not disclosed.

Fashion 277

Fashion Operations eCommerce Management 277

Forrester eCommerce

JANUARY 6, 2020

With Holiday peak just behind us, apply lessons from 2019 for wins in 2020 (… and not just during Holiday!). Shoppers are not just looking for a good deal, they want to appease their sense of social responsibility to feel like they’re doing some GOOD with their purchase – or at least, not making it […].

Consumer 405

Consumer Retail Customer Experience Customer 405

Retail TouchPoints

JANUARY 2, 2025

Exclusive: Google Debuts New Retail Media Solution with Lowes as First Beta Tester (March 18, 2024) Retail media was THE growth story in 2024, fueled by these networks ability to target consumers at key decision points in the shopper journey. consumers wallet.

Retail 278

Retail Payments Payment Services Supplies 278

Retail TouchPoints

NOVEMBER 26, 2024

Abandoning DEI will have long-term consequences on business success — ultimately shirking fiduciary responsibility to employees, consumers and shareholders,” read the letter. Walmart , the world’s largest retailer, is rolling back a number of its diversity, equity and inclusion (DEI) initiatives, multiple sources report.

Supplies 278

Supplies Operations Consumer Marketing 278

Retail TouchPoints

JANUARY 4, 2022

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. Recommerce checks many boxes for both consumers and businesses. Consider that 223 million consumers say they have or are open to shopping secondhand products.

Consumer 325

Consumer Clothing Retail Apparel 325

Retail TouchPoints

AUGUST 30, 2021

The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months. in Q2 2021 while its digital comparable sales grew 10% , building on the 195% growth achieved in 2020. compared to Q2 2019.

Consumer 328

Consumer Toys Department Stores Fulfillment 328

Retail TouchPoints

DECEMBER 9, 2024

The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years. In fact, marketing agency Empower said its seen a 90% increase in consumer interest in the advent calendar category since 2020.

Small Business Retail 272

Small Business Retail Shipping Costs Gifts Social Media 272

Retail TouchPoints

NOVEMBER 17, 2021

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behavior is still changing.

Consumer 325

Consumer Omnichannel Leisure Supplies 325

Forrester eCommerce

MARCH 10, 2021

2020 was no doubt a crazy year. But despite all the disruption, APAC organizations actually delivered better customer experiences in 2020 than in 2019. In India, most experiences were good despite a sharp dip in consumer spending and […].

Banking 461

Banking Customer Experience Improvements Consumer 461

Retail TouchPoints

APRIL 8, 2021

Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value. Nearly half ( 48% ) of Americans bought an item through resale in 2020, according to research from C2C resale marketplace OfferUp. The Cool Factor.

Consumer 351

Consumer Fashion Social Media eCommerce 351

Retail TouchPoints

AUGUST 26, 2021

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season.

Consumer 317

Consumer Marketing Mobile Customer Experience 317

Forrester eCommerce

JUNE 21, 2021

When the COVID-19 pandemic triggered stay-at-home orders and canceled social plans, consumers turned to online media streaming to fill the void. TV/video streaming services touted exclusive content and low prices to lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service.

Consumer 469

Consumer Customer Experience Customer 469

BigCommerce

APRIL 29, 2021

In 2020, nearly 55% of consumers used DTC channels to purchase CPG products or nonperishable items they use on a…

Channel 428

Channel Consumer 428

Forrester eCommerce

MAY 10, 2021

It’s impossible not to see how consumers have felt the pressure of the 2020 pandemic. People have faced job losses, extended furlough, or enforced remote work while also managing home schooling, and the social (and psychological) impact of lockdowns.

Customer 450

Customer Management Consumer Customer Experience 450

Forrester eCommerce

APRIL 15, 2020

Quite a lot has happened since 2020 started. As Australian banking leaders roll out initiatives to help consumers and small business owners cope with the fallout from the coronavirus, they also face an impending deadline: to make consumer data available by July this year.

Banking 420

Banking Consumer Financial Services Customer Experience 420

Retail TouchPoints

AUGUST 30, 2022

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. For today’s consumers who seek instant gratification, experiencing this is a nightmare. The same holds true for consumer electronics retailers.

Consumer Electronics 299

Consumer Electronics Electronics eCommerce Consumer 299

Retail TouchPoints

OCTOBER 21, 2024

” Aligning with the Demands of Today’s Consumers “Some of the language that I continue to hear when I go to many of [my go-to-market appointments] are things like, ‘What will our adjacencies be?’” Consumers are finding inspiration everywhere, and they’re more eclectic in their fashion choices. ” Hyman added.

Consumer 264

Consumer Fashion Shipping Costs Clothing 264

Forrester eCommerce

NOVEMBER 18, 2020

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 386

B2C Marketing Consumer Customer Experience 386

Retail TouchPoints

FEBRUARY 4, 2025

Products in the beauty and hair care space made by (and for) Black consumers had long been scarce on major retailers shelves a lack that received new attention earlier this decade in the wake of George Floyds murder and the protests it spawned. They had no training or resources to do that.

Payment Services 214

Payment Services Consumer Omnichannel Recommendation 214

Forrester eCommerce

NOVEMBER 5, 2020

This year of the pandemic will forever be known for its effect on the way we work and interact. Although our “new normal” will be temporary, the digital transformation it brought about will prove lasting. Amid the chaos, insurtechs, with their digital-first business models, have benefited as their funding has continued to improve.

Improvements 450

Improvements Consumer Marketing Customer 450

Forrester eCommerce

JANUARY 8, 2021

2020 was a banner year for grocery e-commerce as grocers swiftly responded to a massive pandemic-induced shift in consumer demand. But throughout the year, many grocers faced significant supply chain disruptions as well as costly (and rising) last-mile consumer expectations for same-day delivery and curbside pickup.

eCommerce 377

eCommerce Supplies Consumer Retail 377

Forrester eCommerce

JUNE 4, 2020

Virtual Care Blog Series — Part 3 Forrester made the call that 2020 would be the tipping point for virtual care adoption. Previous barriers to virtual care for consumers have been removed, such as lack […].

Blog 390

Blog Consumer Customer 390

Retail TouchPoints

OCTOBER 21, 2024

With the rise of ecommerce, direct-to-consumer (DTC) retailers are particularly vulnerable as their online-only presence provides fertile ground for fraudulent activities. Ferraz started his first company at University in Brazil, and before Incognia, he and his co-founders established In Loco, an ad tech business acquired in 2020.

Retail 278

Retail Payment Services Technology Payments 278

Forrester eCommerce

OCTOBER 15, 2020

Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down.

Marketing 359

Marketing Customer Technology Consumer 359

Forrester eCommerce

AUGUST 11, 2022

Many CMOs are turning to more frictionless marketing partner models to improve integration and deliver better consumer experiences. A recent COMvergence report for new business in the US shows that integrated agency reviews increased fourfold from 2020 to 2021.

Improvements 73

Improvements Consumer Marketing B2C 73

Retail TouchPoints

DECEMBER 12, 2024

The holiday shopping frenzy is officially in full swing now that Thanksgiving weekend has ushered in Cyber Week dealmaking, and brands are pulling out all the stops to capture consumer attention during the most lucrative retail season of the year.

Travel 173

Travel Books Accessories eCommerce Technology 173

Retail TouchPoints

OCTOBER 28, 2021

Consumer purchasing power from growing income and household wealth will lead to record-breaking holiday sales this year, according to predictions from the National Retail Federation. compared to the same period in 2020, for totals ranging between $843.4 compared to the same period in 2020, for totals ranging between $843.4

Gifts 321

Gifts Toys Electronics Supplies 321

Retail TouchPoints

NOVEMBER 20, 2024

Enabling Smaller RMNs to Scale Smaller networks now have access to data and the benefits that come from scalability, enabling them to use real-time data to deliver relevant content based on consumer behavior and drive highly effective campaigns for their advertisers.

Retail 278

Retail Omnichannel Technology Improvements 278

Retail TouchPoints

FEBRUARY 14, 2023

“I love brands and I love the people,” said Dubitsky, a serial entrepreneur who recently left his post as Chief Innovation Strategist at Colgate-Palmolive , a role he took when that company acquired Hello in 2020. Everything about Method was different from what consumers were used to, from the aesthetic to the name. Johnson & Son.

Consumer 277

Consumer Games Marketing Events 277

Retail TouchPoints

OCTOBER 17, 2022

Waves of new research studies highlight the growing role purpose plays in creating value for businesses and consumers. I joined the company as CEO in mid-2020, just as the COVID-19 pandemic was ramping up in scale. Our purpose also inspires and informs our outreach to consumers. — the environment feels more volatile than usual.

Consumer 264

Consumer Gifts Supplies Accessories 264

Forrester eCommerce

SEPTEMBER 9, 2021

To help financial services firms understand where French consumers stand on the financial well-being spectrum, Forrester surveyed 2,592 French online adults in 2020.

Financial Services 322

Financial Services Consumer Customer Experience Customer 322

Retail TouchPoints

DECEMBER 11, 2024

In 2020 my beloved local Fairway went under, and for five years the store space has languished, sitting dark and empty alongside several other shuttered chains: Modells , Subway (although somehow the Kohls has survived). consumers already are Prime members , so the customer base is large even if that ends up being the case.

Retail 284

Retail Electronics POS Other 284

Retail TouchPoints

JANUARY 14, 2022

retailers sold in November 2020 increased 25% year-over-year , with an additional increase of 106.1% year-over-year in December 2020. . With the increase of mobile wallets and more consumers hopping on the e-gift card bandwagon, merchants must practice a heightened sense of vigilance around issues of gift card fraud.

Gifts 328

Gifts Merchant Services eCommerce Payments 328

Retail TouchPoints

MARCH 3, 2025

That is why Cozy Earth has adopted more direct touch points with founder Tyler Howells and more data-driven marketing: to help consumers feel personally connected to the person behind the brand, according to Davis. This personalized approach, powered and amplified by Attentive technology, is now woven into both email and SMS communications.

Customer 260

Customer Marketing Channel Customer Retention 260

Retail TouchPoints

JANUARY 14, 2022

trillion in 2020, while U.S. Additionally, total order count was up almost 10.45% from holiday 2020 levels, according to data from Klaviyo. As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. Usage was up by 40% compared to holiday 2020, while credit card usage dropped 5%.

Omnichannel 306

Omnichannel Fulfillment Shipping Costs Social Media 306

Optimizely

FEBRUARY 5, 2021

And I can’t think of a more efficient way to campaign directly to consumers than the Super Bowl. alone are watching) where running a 30-second promotion not only creates brand awareness, but consumer demand as well, so it’s definitely worth the investment. It’s a high-volume event (more than 100 million people in the U.S.

Marketing 370

Marketing Games Events Consumer 370