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How Retail Omnichannel Commerce Stands in 2020

Forrester eCommerce

A truly omnichannel operation that spans the customer lifecycle will optimize revenue, […]. Customers believe they are engaging with one unified brand or organization, regardless of the device or touchpoints that they use.

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Five Ways Omnichannel Marketing Can Help Your Business Thrive in 2021

BigCommerce

2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store…

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. Myth #1: Omnichannel and multichannel are the same. The benefits of going omnichannel?

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The Four Pillars of Omnichannel Strategy for 2021 and Beyond

BigCommerce

In October 2020, eMarketer increased their 2020 ecommerce retail sales forecast from 20% growth to 30%, making an omnichannel approach…

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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Post-2020 life has changed the world in many ways — not the least of which is accelerating our reliance on digital commerce.

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How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

Retail TouchPoints

Whereas seamless omnichannel advertising was once limited to resource-intensive large networks, it’s now in the hands of networks of all sizes. Mark Zamuner currently serves as President of Juice Media , a data-driven omnichannel media activation platform he founded in 2020 that was acquired by Altice USA in 2022.

Retail 278
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Asda Fortifies Omnichannel Approach by Updating OMS and Fulfillment

Retail TouchPoints

These investments align with the company’s intentions to strengthen its omnichannel strategy and a three-year plan to invest $1.3 billion into its supply chain , which were outlined when investors the Issa brothers and TDR Capital purchased a majority stake in the retailer from Walmart in October 2020.