Inflow Insights

MARCH 27, 2020

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

eCommerce Marketing 133

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ROI Revolution

APRIL 12, 2022

With all of the uncertainty that came at the beginning of the pandemic in early 2020, paid search ad spend declined significantly as brands and retailers reduced their budgets. Paid advertising spend on Google was up 14% year-over-year in February 2020, but in March 2020, growth dropped to just 4%. After growing just 5.9%

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

MAY 4, 2020

Published May 4, 2020. It feels like the entire marketing ecosystem is changing right before our very eyes. The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. Google Traffic. Industry Updates.

eCommerce 97

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ROI Revolution

SEPTEMBER 6, 2022

Since 2020, many brands have benefited tremendously from consumers being home and having disposable income – but that may not be the case for the 2022 holiday season. Make Sure Your PPC Strategy Accounts for Performance Max & Rising CPCs. Make sure you have enough budget to start on Thanksgiving Day.

eCommerce 88

eCommerce Shipping Costs Social Media PPC 88

Kissmetrics

FEBRUARY 4, 2021

NP Digital Marketing Services. We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising.

Marketing 275

Marketing SEO eCommerce Social Media 275

Inflow Insights

APRIL 3, 2020

Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

eCommerce Training Academy

NOVEMBER 24, 2019

If you’re involved in eCommerce and you want to stay up-to-date on the latest trends, technologies and tactics, you must attend the most popular eCommerce conferences in 2020. This list of events is perfect for: Digital Marketing Directors/VPsv. Chief Marketing Officers. Digital Marketing Managers. January 2020.

eCommerce 62

eCommerce Social Media Marketing PPC 62

ROI Revolution

JULY 2, 2020

Published March 12, 2020. Last updated July 2, 2020. Most respondents expect moderate to major impacts through the end of 2020, with one-third still expecting to see impacts into next year. 2020 Ecommerce Paid Search. The journey to a new normal will be a slow one. 6/30 update. The truth is, you probably can’t.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

JUNE 2, 2020

Published March 12, 2020. Last updated June 2, 2020. And the stock market has become increasingly volatile. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. Watch the video today! 5/26 update.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

AUGUST 4, 2020

Published March 12, 2020. Last updated August 4, 2020. billion in revenue in Q2 2020. The ecommerce giant’s Q2 2020 numbers actually ended up totaling $88.9 With the arrival of coronavirus in 2020, ecommerce has been expanding rapidly. in 2020, but new data shows that U.S. 2020 Ecommerce Paid Search.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

DECEMBER 3, 2020

Published March 12, 2020. Last updated December 3, 2020. Cyber Monday 2020 was projected to bring more online revenue than ever due to the pandemic. billion on Cyber Monday 2020, making it shatter previous online shopping records. For the first time ever, more than a quarter of holiday sales will occur online in 2020.

eCommerce 156

eCommerce Social Media Small Business Retail Payment Services 156

ROI Revolution

OCTOBER 1, 2020

Published March 12, 2020. Last updated October 1, 2020. Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

NOVEMBER 4, 2020

Published March 12, 2020. Last updated November 4, 2020. million social media users in 2020, and that number is expected to grow to 226 million by 2024. In 2020, time spent with social media networks is projected to grow 8.8%. Digital Commerce 360 estimates that despite the pandemic, Amazon Prime Day 2020 sales hit $10.4

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

SEPTEMBER 9, 2020

Published March 12, 2020. Last updated September 9, 2020. Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. According to recent research from the Commerce Department, apparel sales were down 20% YoY in July 2020 after a 20% decline in June.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

AUGUST 5, 2021

Published March 12, 2020. Visa found that 53% of consumers were spending more in June 2021 than in June 2020. Apparel and restaurants also saw notable growth last month over 2020, with sales increasing 62.9% After surging nearly 34% in 2020 due to the pandemic, ecommerce retail sales are expected to grow a more modest 13.7%

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Published March 12, 2020. billion in sales compared to $9 billion in 2020. In-store sales were up nearly 43% over Black Friday 2020, with department stores up 86.4%. It comes as little surprise that we’re $19 billion further ahead in spending compared to this point in 2020. Privacy budgets doubled YoY in 2020 to $2.4

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

Published March 12, 2020. in 2020 and are expected to surge another 28.8% Mobile revenue saw its most significant growth in 2020 in light of the pandemic and consumers spending more time shopping on their phones. in Q2 2020. Post-pandemic paid search ad spend trajectory skyrocketing. Last updated June 1, 2021.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Published March 12, 2020. After surging nearly 34% in 2020 due to the pandemic, ecommerce retail sales are expected to grow a more modest 13.7% Amazon sales surpassed $96 billion in 2020, with the ecommerce giant expanding its fulfillment by 50% in response to COVID-19. in 2020 and are expected to surge another 28.8%

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

Published March 12, 2020. growth over 2020. Where 2020 was ecommerce’s year to shine, nonecommerce sales took the crown last year. in 2020, in-person sales grew 15.4% 47% of shoppers plan to shop in-store this holiday season, up from 39% in 2020. since June 2020. Updated January 5, 2022. Sensormatic).

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MAY 6, 2021

Published March 12, 2020. billion, a slight uptick from March 2020’s forecast of $72.7 billion, a 19% increase from March 2020’s projection of $91.32 Paid search ad spend will grow 24.0% in 2021 over 2020 and approach $87 billion by 2022. In 2020, real-time payment transactions hit an all-time high of 70.3

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

NOVEMBER 4, 2021

Published March 12, 2020. million in holiday sales in 2020, an 32.5% from April to May 2020 and 37.4% for May to June 2020. Bed Bath & Beyond, Ashley Furniture Homestores, IKEA, and Williams-Sonoma were the leading US furniture & home goods retailers in 2020. billion in 2020. of the total $206.8

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MARCH 2, 2021

Published March 12, 2020. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% Fewer new brick-and-mortar locations opened in 2020 than the past 3 years ( Practical Ecommerce ). billion in 2020, up from $62.2B Last updated March 2, 2021. March 2 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

APRIL 8, 2021

Published March 12, 2020. Casual apparel brands thrived in 2020 with consumers spending more time at home. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

OCTOBER 7, 2021

Published March 12, 2020. Consumer electronics is the fastest-growing digital ad spend category, seeing 18% growth in 2020. The consumer electronics industry actually saw a negative growth rate in 2020 with a loss of 2.2%, but that’s expected to bump up again by 4.3% growth estimate from August 2020. billion in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

Published March 12, 2020. to approach $53 million in 2020 – an unprecedented $6.6 The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. In 2020, consumers spent $115 billion on furniture & bedding, adding up to a modest 0.6% million in total revenue in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2021

Published March 12, 2020. While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. According to eMarketer data , ecommerce sales in 2020 are expected to grow 32.4%

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

FEBRUARY 2, 2021

Published March 12, 2020. Delivery and pickup surged 300% for Walmart in 2020 due to the pandemic, and these robot test sites are the start of a new kind of curbside pickup. 2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Register here!

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68