ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. And based on our client data, those searches are converting.

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ROI Revolution

AUGUST 26, 2020

Published August 28, 2020. And we are almost nearing the end of 2020. It may feel early, but now is the time to start thinking about your holiday marketing strategy. It’s rumored that Amazon Prime Day 2020 will likely be in early October (as opposed to July as it has been historically). 2020 Competition + Budgets.

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ROI Revolution

OCTOBER 27, 2020

Published October 30, 2020. This gives advertisers who meet the requirements for this new feature an advantage in capturing the attention of the customer , which is especially useful as we kick off the 2020 holiday season. Google Announces Changes to the Search Terms Report. Buy On Google Now Commission Free.

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ROI Revolution

OCTOBER 7, 2020

Published October 7, 2020. 2020 has created an unparalleled marketing landscape that even the most seasoned executive couldn’t have predicted. From ecommerce growth exploding five years ahead of schedule to consumers’ rapidly shifting (and varying) buying behaviors, 2020 has been a turbulent year for many brands.

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Retail TouchPoints

JANUARY 28, 2021

According to an Edelman survey in June 2020, 60% of the U.S. Newly-Online Nelly found herself suddenly forced indoors in March 2020, and she’s been hesitant to return to a physical store since. She is unique in that she exhibited a previously unprecedented search-shop-buy behavior. Newly-Online Nelly.

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Retail TouchPoints

SEPTEMBER 20, 2021

This concept fueled a lot of retailers; in fact, 68% stated that they would begin investments towards experiential retail in 2020. He founded the company with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance.

Retail 279

Retail Food and Beverages Magazine Technology 279

Profitero

JANUARY 28, 2021

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. At the close of 2020, prices were still up by 1.6%. Excerpted from Forbes.

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ROI Revolution

JUNE 17, 2022

Display Ads: Different from search ads, these are visual ads that showcase your product to users who may not be familiar with it yet, focusing on top-of-funnel brand awareness. Mobile accounts for over two-thirds of total paid search ad clicks. By 2025, mobile paid search ad spend is expected to be $51.7 Search Marketing 2020.?.

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ROI Revolution

MARCH 12, 2020

Published March 12, 2020. And the stock market has become increasingly volatile. Google transitioned its Cloud Next 2020 conference to be held online, and Adobe did the same with their annual Adobe Summit conference. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year.

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Retail TouchPoints

AUGUST 24, 2021

The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back? 2020’s weekend saw okay results , but in all, the season’s sales spikes ebbed and flowed in unconventional ways. Fast forward to today’s trends and retailers can likely expect much of the same.

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Retail TouchPoints

APRIL 28, 2021

Our NetElixir team forecasts ecommerce sales will see a minimum of a 30% year-over-year increase on what was an incredible 2020 sales base. He founded the company with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance.

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ROI Revolution

APRIL 12, 2022

With all of the uncertainty that came at the beginning of the pandemic in early 2020, paid search ad spend declined significantly as brands and retailers reduced their budgets. Paid advertising spend on Google was up 14% year-over-year in February 2020, but in March 2020, growth dropped to just 4%. After growing just 5.9%

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ROI Revolution

JULY 31, 2023

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. In 2020, 69% of shoppers planned to shop for the holidays earlier to avoid long shipping times and out-of-stock items. in 2020. less year-over-year.

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ROI Revolution

MAY 20, 2020

Published May 20, 2020. If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts.

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ROI Revolution

FEBRUARY 1, 2021

Understanding your customer’s journey across different networks, campaigns, and ads has never been more vital, especially following the ecommerce boom of 2020. 80% of people say they switch between online search and video when researching products to buy. Published February 1, 2021. Eager to opt-in or think this sounds great?

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ROI Revolution

MARCH 11, 2021

The unexpected onset of COVID-19 brought unparalleled growth for paid search revenue and spend in 2020, obliterating all previous projections and turning the world upside down for digital advertisers. Q2 2020 brought a 101.3% That number was even more drastic for mobile revenue in particular, which surged 93% since Q2 2020.

eCommerce 78

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Inflow Insights

MARCH 27, 2020

This added brand awareness can create more branded searches for your brand and products in Google, which helps signal to Google that they should associate your website with your brand. Including brand+keyword search terms like “ annemarie body lotion :”.

eCommerce Marketing 133

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Retail TouchPoints

SEPTEMBER 23, 2021

Ecommerce spending in November-December 2020 rose an astounding 45.2% Miriam Ellis is a local search marketing columnist and the local SEO Subject Matter Expert at Moz , a leader in search engine optimization technology. over the previous year, according to the U.S. Department of Commerce.

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ROI Revolution

SEPTEMBER 7, 2021

The world is in a very different place today than when we published our 2020 holiday report. Blast from the past: Our 2020 Holiday Guide. Did anyone say they want to go back to 2020? You can claim your copy of The 2020 Retailer’s Holiday Ecommerce Playbook here. 2020 holiday shopping ecommerce: Where are we coming from?

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ROI Revolution

NOVEMBER 2, 2021

Suppliers will face an additional $12 billion in manufacturing costs in 2021 over 2020 ( Salesforce ). increase over 2020. YoY in 2020 in light of the COVID-19 pandemic, with ecommerce as a whole surging from $140.28 In light of the pandemic, online ratings rose 87% in December 2020 over December 2019. billion to $185.88

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ROI Revolution

NOVEMBER 9, 2020

Published November 9, 2020. Your yearly marketing planning will look a little different, with 2020 being the year of uncertainty, the pandemic not yet over , and unforeseeable Cyber Week performance still a few weeks away. Evaluate Your 2020 Performance YTD. paid search, social media, email, organic, etc.).

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ROI Revolution

AUGUST 24, 2021

In late April 2020, Google announced the expansion of the Surfaces across Google program in an effort to grow free organic traffic to advertisers’ sites. We recorded the following for these 58 accounts from October 7, 2020 to May 6, 2021: Impressions: Google Shopping: 6.98 Published August 24, 2021. Free Listings: 539 million.

Electronics 109

Electronics Article Accessories Apparel 109

ROI Revolution

MAY 9, 2022

With new technology like AI and machine learning critical for modern digital marketing, ecommerce personalization technology strategies are transforming. In 2020, 46% of marketers used machine learning and algorithms for personalization, up from 26% in 2018. Email Continues to Deliver Strong ROI and Value for Marketers.

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ROI Revolution

JUNE 14, 2022

between 2020 and 2022. You’ll discover insights from apparel brands that took our State of Digital Marketing Survey, plus data from outside research. Apparel is one of the online shopping categories that grew the most during the COVID-19 pandemic , with US retail ecommerce revenue surging 41.6%

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Apparel eCommerce Marketing Retail 78

ROI Revolution

DECEMBER 16, 2021

The ecommerce landscape experienced a multitude of changes over the course of 2020 and 2021, and Q4 of this year was no exception. As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021. Published December 16, 2021. Adobe Analytics).

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ROI Revolution

AUGUST 3, 2021

Blast from the past: Our 2020 Holiday Guide. Did anyone say they want to go back to 2020? Probably not, but if you want to take a step back in time to reflect on how much our world has changed since the holiday season last year, look no further than our 2020 Holiday Guide. See our Cyber Week 2020 recap post for more.

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ROI Revolution

DECEMBER 16, 2021

Published December 16, 2021 The ecommerce landscape experienced a multitude of changes over the course of 2020 and 2021, and Q4 of this year was no exception. As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021. Adobe Analytics).

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ROI Revolution

OCTOBER 5, 2021

In light of the pandemic, online ratings rose 87% in December 2020 over December 2019. The world is in a very different place today than when we published our 2020 holiday report. Blast from the past: Our 2020 Holiday Guide. Did anyone say they want to go back to 2020? – Stephen Smith, Product Feeds Team Lead.

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ROI Revolution

JANUARY 11, 2021

Keep an eye out for our annual report to uncover insights that will help your brand reach new heights in 2021 – despite the turbulence of 2020. Brick-and-mortar sales declined an estimated 14% in 2020 , while ecommerce grew an estimated 18%. In 2020, more than 75% of US consumers tried new brands. Similarly, 43.7%

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ROI Revolution

JUNE 29, 2021

2020 holiday shopping ecommerce: Where are we coming from? See our Cyber Week 2020 recap post for more. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Claim your copy so you can profit off of this channel’s meteoric rise.

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Digital Doughnut

FEBRUARY 28, 2022

A Microsoft study shows that 54% of global consumers have higher customer service expectations than in 2020. Today’s customers want it all—excellent service, quality products and solutions, and brands that engage with them in a relatable manner. And, advanced technology has made engaging with target audiences easier and instant.

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Customer Marketing Technology Consumer 59

ROI Revolution

NOVEMBER 8, 2022

In fact, food delivery app revenue surged by $4 billion in 2020 compared to 2019! At the onset of the coronavirus pandemic , the food and beverage industry experienced some major ecommerce growth as consumers shut their doors and relied on food delivery more than ever. The growth isn’t expected to stop anytime soon.

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Food and Beverages Automotive Electronics Apparel 78

ROI Revolution

DECEMBER 2, 2021

That means consumers started their holiday shopping earlier than ever – so it comes as no surprise that we’re $19 billion further ahead in spending compared to this point in 2020. billion in 2021 after growing $9 billion in 2020. increase over 2020. The most popular products purchased varied over the course of each day.

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ROI Revolution

DECEMBER 14, 2021

This year, as shoppers increasingly feel comfortable with in-person shopping, in-store shopping was up 48% over 2020. That means consumers started their holiday shopping earlier than ever – so it comes as no surprise that we’re $19 billion further ahead in spending compared to this point in 2020. December 2. billion in revenue.

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ROI Revolution

APRIL 21, 2020

Published March 2, 2020. Updated April 21, 2020. Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. April 21 Update.

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ROI Revolution

JULY 6, 2021

Creating a detailed schedule of all marketing initiatives, tests, promotions, budgets, and 2021 competitive trends can make the difference between year-over-year growth or flat (or even declining) performance. 2020 holiday shopping ecommerce: Where are we coming from? See our Cyber Week 2020 recap post for more. June 29 update.

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ROI Revolution

MAY 23, 2022

That’s more than double what it was in 2019, when US marketers spent $31.86 of all online ad revenue in 2020. of marketing professionals naming audio and streaming services as a top trend for 2022 compared to 40.8% The number of Instagram users engaging with Reels has increased 20% since 2020. In 2020, it grew 34.1%

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