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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. Ecommerce spending in November-December 2020 rose an astounding 45.2% over the previous year, according to the U.S. Department of Commerce.

SEO 264
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The 5 Best PPC Companies of 2020

Kissmetrics

Stryde is an eCommerce-specific digital marketing agency working with small and large companies all over the world. While they focus on other aspects of digital marketing like SEO and email marketing , PPC is a huge part of what they do. Because people searching for transactional terms are more likely to spend money.

PPC 313
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February 2020 Marketing News Recap

ROI Revolution

Published March 3, 2020. February may be the shortest month of the year, but there was no shortage of February marketing news! This month, we’re talking about Google, artificial intelligence, paid search, Walmart advertising, and so much more. Marketing News Highlights. The 2020 Ecommerce Paid Search Report.

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Q2 2020 Paid Search Updates: Google, LinkedIn, & Microsoft Advertising

ROI Revolution

Published July 10, 2020. You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. How Coronavirus Is Impacting Ecommerce [July 2020]. Infographic] Amazon Prime Day 2020.

Document 131
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

With all of the uncertainty that came at the beginning of the pandemic in early 2020, paid search ad spend declined significantly as brands and retailers reduced their budgets. Paid advertising spend on Google was up 14% year-over-year in February 2020, but in March 2020, growth dropped to just 4%. After growing just 5.9%

Marketing 172
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6 Trends that will Define Paid Search Marketing in 2018: Part 2

ROI Revolution

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. And based on our client data, those searches are converting.

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ROI Revolution Brand Growth Success Stories [October 2020]

ROI Revolution

Published October 7, 2020. 2020 has created an unparalleled marketing landscape that even the most seasoned executive couldn’t have predicted. From ecommerce growth exploding five years ahead of schedule to consumers’ rapidly shifting (and varying) buying behaviors, 2020 has been a turbulent year for many brands.