Inflow Insights

MARCH 27, 2020

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

OCTOBER 7, 2020

Published October 7, 2020. 2020 has created an unparalleled marketing landscape that even the most seasoned executive couldn’t have predicted. From ecommerce growth exploding five years ahead of schedule to consumers’ rapidly shifting (and varying) buying behaviors, 2020 has been a turbulent year for many brands.

Improvements 88

Improvements SEO Apparel Download 88

eCommerce Training Academy

NOVEMBER 24, 2019

If you’re involved in eCommerce and you want to stay up-to-date on the latest trends, technologies and tactics, you must attend the most popular eCommerce conferences in 2020. This list of events is perfect for: Digital Marketing Directors/VPsv. Chief Marketing Officers. Digital Marketing Managers. January 2020.

eCommerce 62

eCommerce Social Media Marketing PPC 62

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. And based on our client data, those searches are converting.

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

NOVEMBER 2, 2021

Suppliers will face an additional $12 billion in manufacturing costs in 2021 over 2020 ( Salesforce ). increase over 2020. YoY in 2020 in light of the COVID-19 pandemic, with ecommerce as a whole surging from $140.28 Update your local SEO listings to reach shoppers near your brick-and-mortar locations. billion to $185.88

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

ROI Revolution

SEPTEMBER 7, 2021

4 content SEO tips for the holiday season. Many brands count on holiday seasonality to meet their overall business goals, which is all the more reason to ensure that all of your digital marketing efforts are based on a strong website foundation. Below are 4 content SEO projects you can work on now for a more successful holiday season!

eCommerce 147

eCommerce Gifts Shipping Costs Shipping 147

ROI Revolution

MAY 20, 2020

Published May 20, 2020. If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. April 2020 Industry Updates: Amazon’s Coronavirus Journey & Mobile’s Decline.

PPC 144

PPC Mobile B2B Shipping Costs 144

ROI Revolution

OCTOBER 5, 2021

Update your local SEO listings to reach shoppers near your brick-and-mortar locations. In light of the pandemic, online ratings rose 87% in December 2020 over December 2019. 4 technical SEO tips for the holiday season. 4 content SEO tips for the holiday season. Most consumers start their holiday shopping in October.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120

Kissmetrics

JUNE 22, 2021

By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic. My search traffic almost tripled when I created advanced guides for SEO and several other internet marketing topics. Type your main keyword (e.g.,

Marketing 350

Marketing Social Media Blog SEO 350

ROI Revolution

JUNE 26, 2020

Published July 1, 2020. You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. Google’s Smart Shopping intelligent machine learning has been transforming how brands are performing in the Shopping segment.

Marketing 147

Marketing White Paper Webinar Recommendation 147

ROI Revolution

DECEMBER 10, 2019

That being said, this year’s Prime Day was larger than last year’s Black Friday and Cyber Monday combined, so we can expect Amazon Prime Day 2020 to be especially impressive! Check it out as a primer to help you get in a mindset of success for 2020’s Prime Day! Top 6 2019 Digital Marketing Trends for Growing Brands.

Blog 88

Blog Marketing SEO Article 88

ESW

MARCH 11, 2019

Heather Pemberton Levy at Gartner forecasts that 30 percent of web browsing sessions will occur without a screen by 2020. At an industry level, this translates to some impressive numbers: The voice search market is expected to jump from $2 billion in 2018 to $40 billion in 2022, according to management consultancy OC&C Strategy.

eCommerce 113

eCommerce Jewelry SEO Mobile 113

ROI Revolution

MARCH 2, 2020

Published March 2, 2020. Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. SEO Best Practices.

Shipping Costs 131

Shipping Costs Recommendation Information Mobile 131

ROI Revolution

NOVEMBER 9, 2020

Published November 9, 2020. Your yearly marketing planning will look a little different, with 2020 being the year of uncertainty, the pandemic not yet over , and unforeseeable Cyber Week performance still a few weeks away. Evaluate Your 2020 Performance YTD. paid search, social media, email, organic, etc.).

Marketing 78

Marketing Recommendation Social Media SEO 78

ROI Revolution

JULY 31, 2023

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. In 2020, 69% of shoppers planned to shop for the holidays earlier to avoid long shipping times and out-of-stock items. Increase your prospecting and retargeting spend.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

ROI Revolution

MAY 4, 2020

Published May 4, 2020. It feels like the entire marketing ecosystem is changing right before our very eyes. We’ll be teaming up with Digital Commerce 360 to talk about search engine optimization and why it’s so important to your brand’s full-funnel marketing strategy. SEO Checklist for COVID-19. Industry Updates.

eCommerce 97

eCommerce Social Media Games Supplies 97

ROI Revolution

DECEMBER 2, 2021

That means consumers started their holiday shopping earlier than ever – so it comes as no surprise that we’re $19 billion further ahead in spending compared to this point in 2020. billion in 2021 after growing $9 billion in 2020. increase over 2020. The most popular products purchased varied over the course of each day.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

DECEMBER 14, 2021

This year, as shoppers increasingly feel comfortable with in-person shopping, in-store shopping was up 48% over 2020. That means consumers started their holiday shopping earlier than ever – so it comes as no surprise that we’re $19 billion further ahead in spending compared to this point in 2020. December 2. billion in revenue.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

APRIL 21, 2020

Published March 2, 2020. Updated April 21, 2020. Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. SEO Best Practices. April 21 Update.

Shipping Costs 88

Shipping Costs Recommendation Information Mobile 88

ROI Revolution

AUGUST 3, 2021

Blast from the past: Our 2020 Holiday Guide. Did anyone say they want to go back to 2020? Probably not, but if you want to take a step back in time to reflect on how much our world has changed since the holiday season last year, look no further than our 2020 Holiday Guide. See our Cyber Week 2020 recap post for more.

eCommerce 78

eCommerce Gifts Shipping Supplies 78

ROI Revolution

OCTOBER 12, 2021

Channel: Paid Search Advertising (YouTube and Display). After a tumultuous 2020, one of our clients in the retail industry who sells a highly competitive seasonal product was feeling uncertain about what buyer interest was going to look like. Channel: Paid Search Advertising. Industry: Seasonal Retail. Industry: Apparel.

eCommerce 78

eCommerce Apparel Channel Toys 78

ROI Revolution

JULY 1, 2020

Published July 1, 2020. You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. Google’s Smart Shopping intelligent machine learning has been transforming how brands are performing in the Shopping segment.

Marketing 78

Marketing White Paper Webinar Recommendation 78

ROI Revolution

JUNE 14, 2022

between 2020 and 2022. You’ll discover insights from apparel brands that took our State of Digital Marketing Survey, plus data from outside research. Apparel is one of the online shopping categories that grew the most during the COVID-19 pandemic , with US retail ecommerce revenue surging 41.6%

Apparel 78

Apparel eCommerce Marketing Retail 78

ROI Revolution

JUNE 29, 2021

2020 holiday shopping ecommerce: Where are we coming from? See our Cyber Week 2020 recap post for more. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Claim your copy so you can profit off of this channel’s meteoric rise.

eCommerce 78

eCommerce Events Blog Channel 78

ROI Revolution

JULY 6, 2021

Creating a detailed schedule of all marketing initiatives, tests, promotions, budgets, and 2021 competitive trends can make the difference between year-over-year growth or flat (or even declining) performance. 2020 holiday shopping ecommerce: Where are we coming from? See our Cyber Week 2020 recap post for more. June 29 update.

eCommerce 78

eCommerce Consumer Marketing Shipping 78

eCommerce CEO

DECEMBER 2, 2018

To identify keywords with purchase intent, you need to know your target audience and your competition’s SEO strategies. You can also use this search market research tool and use a repeatable process to understand the realistic rank potential of your target keywords. By 2020, it will reach $350 billion in sales.

eCommerce 111

eCommerce Beauty and Health Vend Social Media 111

Inflow Insights

APRIL 3, 2020

Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

JULY 2, 2020

Published March 12, 2020. Last updated July 2, 2020. Most respondents expect moderate to major impacts through the end of 2020, with one-third still expecting to see impacts into next year. 2020 Ecommerce Paid Search. August 5, 11-11:30 AM: SEO + Retail Readiness. 6/30 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

JUNE 2, 2020

Published March 12, 2020. Last updated June 2, 2020. And the stock market has become increasingly volatile. The hidden levers to SEO domination and the metrics to effectively track and monitor your performance. It’s time to take your SEO and PPC efforts to the next level. Watch the video today! 5/26 update.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

MAY 5, 2020

Published March 12, 2020. Last updated May 5, 2020. And the stock market has become increasingly volatile. Last week, Shopify announced the global launch of Shopify Email , a new marketing tool to make email marketing easier and more accessible for businesses new to digital marketing. Find it here.

eCommerce 131

eCommerce Merchant Services Payment Services Shipping Costs 131

ROI Revolution

AUGUST 5, 2021

Published March 12, 2020. Visa found that 53% of consumers were spending more in June 2021 than in June 2020. Apparel and restaurants also saw notable growth last month over 2020, with sales increasing 62.9% After surging nearly 34% in 2020 due to the pandemic, ecommerce retail sales are expected to grow a more modest 13.7%

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Published March 12, 2020. billion in sales compared to $9 billion in 2020. In-store sales were up nearly 43% over Black Friday 2020, with department stores up 86.4%. It comes as little surprise that we’re $19 billion further ahead in spending compared to this point in 2020. Privacy budgets doubled YoY in 2020 to $2.4

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 1, 2020

Published March 12, 2020. Last updated October 1, 2020. Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

DECEMBER 3, 2020

Published March 12, 2020. Last updated December 3, 2020. Cyber Monday 2020 was projected to bring more online revenue than ever due to the pandemic. billion on Cyber Monday 2020, making it shatter previous online shopping records. For the first time ever, more than a quarter of holiday sales will occur online in 2020.

eCommerce 156

eCommerce Social Media Small Business Retail Payment Services 156

ROI Revolution

NOVEMBER 4, 2020

Published March 12, 2020. Last updated November 4, 2020. million social media users in 2020, and that number is expected to grow to 226 million by 2024. In 2020, time spent with social media networks is projected to grow 8.8%. Digital Commerce 360 estimates that despite the pandemic, Amazon Prime Day 2020 sales hit $10.4

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JUNE 1, 2021

Published March 12, 2020. in 2020 and are expected to surge another 28.8% Mobile revenue saw its most significant growth in 2020 in light of the pandemic and consumers spending more time shopping on their phones. in Q2 2020. Post-pandemic paid search ad spend trajectory skyrocketing. Last updated June 1, 2021.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Published March 12, 2020. After surging nearly 34% in 2020 due to the pandemic, ecommerce retail sales are expected to grow a more modest 13.7% Amazon sales surpassed $96 billion in 2020, with the ecommerce giant expanding its fulfillment by 50% in response to COVID-19. in 2020 and are expected to surge another 28.8%

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148